How To Make Money Online

This article is designed for a new band who are are seeking fame and fortune, but have little money and few contacts. I am going to tell you: How To Make Money Online by Selling Your Music Online & How To Set Up A Music Store.

err, just incase you didn't know; a band is a business. And it's not just any old business, it's a business within one of the most fiercely contested industries in the world, with a multi-billion dollar turnover. If you are in a band, you've got big competition. Of course there are bands who do it for the love of music and a few free beers. They consider themselves "not to be in the rat race". But they are, they'll knock you off the top slot in the local pubs and clubs because they are very talented musicians. When you're good, you can't do much about it, you'll get bookings and a following, because people will want to hear you play. And that will always make money for some Landlord behind the bar!

If, on the other hand you DO want to join "the rat race" and are seeking fame and fortune, then now is the time to realise that you are in business, be business like.

HOW TO MAKE MONEY ONLINE

The key factor in making money from your website is repeat traffic and lots of it, marketing and sales are a numbers game. A commercial website has to attract repeat visitors in order to make a profit. First time visitors don't usually buy, second and third time visitors are much more likely to. You get the visitors to return by giving them high quality content and creating the right environment. It really is that simple! Then it's just a matter of constant fine-tuning until you get a decent level of sales.

Content
Content is a much bandied about word in promotional circles on the internet. That is because most website promotion techniques rely on search engines. It works like this: you are looking for a band on the internet, you go to a search engine, you enter in the band's name, the search engine serves up its list of websites that match your search criteria. Exactly how each of the search engines does this, is a secret (not mine, theirs) - but, we all expect them to get it right - we think they do it by analysing the content! That is: YourBandName.com. header tag information (TITLE, DESCRIPTION and KEYWORDS). the textual content within the BODY of the webpage/website (includes image ALT text and maybe comments). And how the website content relates to the websites it links to and visa-versa. We also think that the search engines are trying to analyse language, that is to say, how words relate to each other, as in: flying lesson, rock and roll, beef jerky etc. Content also means: the quality of what the website has to say, and that's what keeps the visitors coming back, the best way to get that right is by being natural.

You have 3 seconds to capture your visitors attention and persuade them into action. Visitors who are not interested in your website will not read beyond your main heading - they've got the wrong website. Visitors who are interested in you will read everything in sight, so get the old juices going, your reader wants more, and keep it up-to-date.

Creating the right environment
Get your own domain name, visitors will remember your website address better if it's YourBandName.com. Fans, friends and family will expect your website address to be YourBandName.com. Make sure that your website is professionally hosted, you need a true virtual host. I recommend, the most powerful website hosting solution
Business Pro - iPowerWeb. It has got everything you would want for around $7.95 per month. I think they give a free domain name or a free marketing package!

The technical details of how to layout a webpage can be found in How to promote your band via its website. The most important thing to remember is that the opening page must be quick to download. And keep the site updated.

What the visitor wants
Your visitors' objectives are simple, they want to: listen to how you sound. buy a CD. subscribe to the mailing list. find gig dates, etc. Each of these objectives requires a series of actions, as in: click on the "mp3 Downloads" link, then click on choice... click "Mechandise", press the buy button... click the "Join Mailing List" button, fill in the form... find and click the "Gigs" link... etc. Your visitors must make a conscious decision to continue, and they will only do that if you lead them easily through each stage one click at a time. Revenues on the web are determined by usability.

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