A FEW CONTENT NOTES
The page must be clear and readable.
A website is the perfect place to collect email addresses. *Include a mailing list sign-up* It's the one thing that you can do to build a community, increase crowd size and ultimately create revenue. Put contact details like your email address within an <address>....</address> tag.
Creating a clear privacy policy has been proved to increase revenue, see:
http://www.the-dma.org/privacy/creating.shtml
Put news on the front page, and keep it updated, I recommend a blog. Limit the text to around 250-500 words, weave keywords within this text, be natural, archive regularly. Setting up a blog is easy with blogger.com, see:
http://www.blogger.com/knowledge/2005/02/
so-you-wanna-be-blogstar.pyra
RESOURCES
metapad text editor
Open Source Web Design
varian colour chart
w3.org CSS Validator
w3.org HTML Validator
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