Private Health Insurance UK
6:May:2008 yesterday I was talking with a really good friend about his new Private Health Insurance business and knowing my forte for Search Engine Optimisation (SEO), he was soon telling me about the difficulties of being found in Google's top 10 results for Private Health Insurance. But, he was not a patient asking for treatment, oh no, he'd already had a consultation with some top-notch "Website Design, SEO, Consultant Programmer Geeks", he was telling me how to do it! Don't get me wrong, I don't mind being informed, but it's a hard pill to swallow when the information also includes the "let's baffle him with science" sales pitch treatment!
If you are here looking for some private health insurance, you might be asking yourself, "What has all this to do with Health Insurance?" - I have included some UK based private health insurance links below for you - Answer, "Nothing, this page is about Band Promotion"!
Anyway, during the conversation he uttered the words "The Long Tail", and I am thinking "that's what I've been saying"! The thing is, Google currently serves up about 635,000,000 results for "Health Insurance" and as you'd expect, there is a lot of advertiser competition for the keywords 'health insurance' and 'private health insurance', so from a promotional point of view it is important to be found for something else. Being found for something else other than your band's name is vital and is one of the main themes, points and messages of UnsignedBandPromotion.
The long tail are the many keywords and key phrases that a Website can be found for, i.e. not only the top ten targeted keywords at the base of the tail, for example, The Malloys (the band's name), British Punk Band West London (genre and area), The Troubadour London (favourite local venue)... but mainly the less obvious at the tip of the tail - e.g: 'rock ringtones', 'songs without music', 'rock info', 'rock music label', 'access private health care'... So, by analysing your Website statistics, you can find out what search terms people are using to find you and exploit the long tail.
I'm expecting/hoping that this page will be to be found in Google's top(ish) results for Private Health Insurance UK even though this is a Band Promotion Website! I'm trying to emphasize the importance of content & linking, and show that Website promotion is about being found for something else other than the obvious - in this case Private, Health and Insurance have nothing to do with Unsigned Band Promotion - or do they?
If you're looking for Private Health Insurance UK (for insurance for Artists, Musicians and Bands):
PRIVATE. HEALTH. Band Insurance
Health Insurance - the statistics
To discover your band's long tail keywords you need to know your Website statistics!
Protect your band with some Private Health Insurance UK ;)
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Unsigned Band Promotion supports & promotes independent UK bands, Add URL