101 Band Promotion Ideas "In NO particular order!"
- Join Facebook, add old school friends, distant family... leave comments on walls.
- Get a ReverbNation My Band Page App. for Facebook.
- Start a Facebook fan site to support your band - add friends, leave comments.
- Add Unsigned Band Promotion to your Facebook Friends List.
- Rotate your band's Facebook avatar regularly - but keep it within your branding goal.
- MySpace, Join, add friends, leave comments.
- Start a MySpace Group related to your band and/or genre.
- Join MySpace Groups related to your genre.
- Start a MySpace fan site to support your band - add friends, leave comments.
- Start a MySpace fan Group to support your band.
- Add Unsigned Band Promotion to your MySpace Friends List.
- Rotate your band's MySpace avatar regularly - but keep it within your branding goal.
- Quit MySpace When Andrew Dubber marked Sunday October 24th 2010 as 'Quit MySpace Day', it's time to leave MySpace without comment - could this be the best tip here? "Hey! We're not on MySpace much, but we can continue to be friends on Facebook" - Band quote of 2010?
- Network and forge relationships with anyone in the business!
- Tell your fans about your Website and Social Media blogs.
- Visit and post on the same Forums and Blogs that your fans use.
- Start a blog on your Website and or Wordpress. Then see: The Hype Machine.
- Leave comments in blogs related to your genre.
- Create a short, snappy signature that includes your band's name and URL for blogs and forums.
- Answer questions in genre related forums and blogs.
- Try using a question for the title of your forum/blog posts.
- Use your band's name as your URL (www.YourBandName.com). If you can't get your band's name as your domain name, make your domain name short and memorable.
- Get a .com or .co.uk URL. Register your domain name with Network Solutions - nsWebAddress®©. Includes free instant homepage, local directory listing and 24/7 real person support
- A great start-up deal!
- Put your URL on everything: CD covers, CDs, videos leaflets at gigs, posters, flyers, business cards, press releases and stationary, even put it on it's own piece of paper.
- Double check the printer got it right!
- Put the band's name and URL clearly onto T-shirts, and make sure you always wear them.
- Design your flyers with a simple bold image and the minimum of (easy to read) text.
- You will have greater success and less competition if the topic/theme of your website is original!
- Introduce a new angle, like weaving the themes of your songs into the website design, it may also help with the look and feel of the website - this is almost "branding your band".
- Brand your band with a product that's related to your band's genre.
- Brand your band with the help of a local fashion boutique.
- Always wear clothes that reflect your music.
- Get your hair re-styled - so you look different!
- Sort out your Meta Tags. See: Meta tag generator.
- Improve your band's opening page. See: Band promotion for unsigned bands - if you only do one thing, do this.
- Sort out your band's name, Webhosting and Website design requirements. See: Webhosting for unsigned bands.
- Get yourself a Website. See: iPower Website Hosting
and A free band website template.
- Set up a music store and sell your band's toons. See: How to make money online by selling music.
- Create an Online Promotion Package or an Electric Promotion Kit... Whatever... See: Online Promotion Package.
- Get the new - Genre meta tag for bands [suck it and see!]
- Link to other bands (same genre) from your Website, blogs and forum.
- Here is a list of where to add your band's profile and music.
- Aim to build an online community, forums may help as they could give valuable feedback. They also may not!! I think blogs work best, combined with an email newsletter.
- Keep it all local to start with, build a local fanbase.
- Include a "Tell A Friend" link with your press release - easy with JavaScript.
- Include a "Bookmark This Page" link - easy with JavaScript.
- When asking for a link, always provide your link code.
- Make sure your Website is easy to read (no text/background clashes).
- Make sure your Website is easy to navigate (provide text links).
- Create a link page to your reviews and your reviewers.
- Speed-up the download time of your Website.
- Try some search engine optimisation. See: band promotion for unsigned bands
- Look for keywords related to your genre and use them on your Website.
- Join/start a Webring related to your genre.
- When setting promotion or marketing targets be realistic, the Web's a tough place. Recruit a promoter (fan, friend or family).
- Create a newsletter about your band and genre. See: Band promotion by email gig newsletter
- Write a press release and post it to www.musicmog.com.
- Seek out, find and use young and exciting band photographers. They often work for free ;)
- Create an extensive gallery of band photographs.
- Start a street-team to hand out flyers, post stickers...
- Start an e-team to spread the word about you in blogs, forums,Social Media...
- Start a fan-club with its own Website.
- Ask fans to submit your bloggings to Social Bookmarking Websites.
- Ask fans to: buy your music, spread the word, tell a friend...
- Ask your local record/music shop to give away your free CD/demo.
- Give away free T-shirts to achieving members of your fan club.
- Run a contest!
- Find out where your fans are.
- Ask your e-team to target the Social Media profiles of the bands that have influenced you.
- Ask your e-team to target the Social Media profiles of the bands who sound like you.
- Ask your e-team to target the Social Media profiles of music magazines.
- Ask your e-team to target the Social Media profiles of local bands.
- Ask your e-team to target the Social Media profiles of local organisations.
- Do some free gigs with other local bands.
- Make a free CD sampler with local bands of the same genre.
- Offer free stuff that relates to your genre. Buy it cheap from eBay.
- Non-profit organisations often need support at local events. If your band fits the bill, offer to play.
- Tell everyone the kinds of events/gigs you're happy to play next to your contact information.
- Offer to play at fan club members' (local) private parties, BBQs, etc.
- Write a controversial/political song.
- Translate your lyrics into foreign languages.
- Publish an eBook of your lyrics, poems and photographs.
- Make a video.
- Put your band's video on YouTube.
- Create a ringtone.
- Exchange gig dates with local bands and bands of the same genre. see Syndicated Gig Listings.
- Trade links for links. You need links.
- Create an e-card.
- Search Google for Websites related to your genre. See: Genre meta tag for bands.
- Search Social Media for Websites related to your genre - add them as friends. See: Genre meta tag for bands.
- If you're immersed in the Internet, you may have forgotten that most people still get the majority of their marketing messages through traditional channels. Post a flyer in the local shop.
- Create a promotional message.
- Ask your fans, friends and family to Text their friends with your: promotional message, next gig date, Website address...
- Research your genre within Wikipedia i.e. "rock bands wiki".
- Write a Wikipedia article about your genre, add a link to your band's Website.
- Submit your band's Website details to Wikipedia. Don't forget DMOZ.
- Give something away, it doesn't have to be branded. Try Mr Pound!
- Sell cheap memory sticks of your gig.
- Target your local press with articles, press releases, news...
- Also try the specialist music press with same...
- E-zines always need content, give them some.
- Research file-sharing Websites like Napster ;D
- Don't rely on the social media, get a Website.
- Start your first database/emailing list by pooling your band members' email address books.
- Send out your first email-shot, ask everyone to buy your latest MP3 for 75p - Oh! and pass it on.
- Recruit an enthusiastic aunt to look after your email list.
- Find/seek your band's "niche" in the marketplace.
- Create a theme for your Website and social media profiles related to your niche.
- Ask your fans, friends and family to support you.
- Join Twitter, start following, post what's happening.
- Follow us @BandPromotion on Twitter (I usually follow back & RT gig dates).
- Ask your @e-team, @fans, @friends and @family to join Twitter then ask them to retweet (RT) your important posts.
- ...more of the same, join Facebook ect., ect.
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