Band Promotion Blog

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December 1, 2010

A Band Name That Everyone Cares About

Filed under: Copyright Issue, Band Promotion — ian @ 3:47 pm

Over this last year I’ve noticed a ’strange’ trend (if that’s what it is), bands who share their name with other bands! A typical example would be, a new, start-up band (band B) who choose and use a band’s name that already exists; meaning, the name is being used (and maybe owned) by another band (band A). Neither band seems to care! It gets worse, band A may not even own the domain name when it IS available - how odd and careless is that? Band B doesn’t own it either! They’ve both just got FaceSpace addresses.

To me, the message these bands are shouting is clear, "We don’t expect to progress and succeed. We are going to fail." It’s exactly the same as hanging out an under construction banner on your website; you may as well say Band In Difficulty. Band A is not protecting their band’s name, band B don’t care, they just LOVE the name and they Are going to use it. This is all SO un-fast-food-restaurant-like, try opening a cafe called Maccy D’s!

As soon as one of the bands becomes more successful, maybe they get signed, the shit will hit the fan because money gets involved. The ill-prepared band normally loses the fight, but that may not be the more successful band.

It’s quite easy to avoid those nasty emails and future painful & expensive litigation:

  • Pick a unique, short and memorable name for your band and check it out by:
    1. typing it into the search engines, e.g., "Your Band Name", "YourBandName". Also try searching with the ’suffix’ band and music at the end.
    2. seeing if the URL and MySpace is available, YourBandName.com/.co.uk/etc. and myspace.com/YourBandName.
    3. finding out if it’s already been registered @ Bandname.com (there’s a one-off registration fee of $15.00 (£9.94))
    4. seeing if it’s already been trade marked @ UK Patent Office - Trade Marks and USA Patent and Trademark Office
  • Try Name Pistol a band name generator, to help find a name!
  • If all is O.K. and even if you don’t have a website, Buy the URL (use search box below). Get the FaceSpace, register at Bandname.com, Trade Mark it, make a mini E.P. (name on cover art) and get some business cards printed (keep all the receipts).

What happens if your band’s name IS being used by another band either as a trading name, as a domain name or both?

  • Check out your own position and establish who has the right to use the name - this could be as simple as who started to use the name first!
  • Send the offending band a Cease and Desist letter/email.
  • Try negotiating with the other party (seek professional legal advice - maybe expensive!) - Independent Music Law Advice can represent you and deal with all your legal issues?

November 28, 2010

What’s Going Wrong With Your Music Career - imperceptible bollocks logic

Filed under: General Musings — ian @ 10:38 pm

Young People Dancing to Unseen Rock Band Brigada S at Luzhniki Stadium I’ve just got back from talking with Jeremy, an old friend, about his music career, web promotion and monetizing his website; coincidently, I’ve also just received a question from a band that asks, “We are looking for help to get noticed so we can earn enough money to do this full-time.”

It’s my strong opinion that if an individual musician or band wants to ‘make it’ on the music scene and make a living from their music, the most important area to get right is their musicianship and stage act (Music and Performance). Fundamentally, how good at ‘doing it’ are you? This is The Core Essential and best indicator of whether you are going to make it or not. Nine times out of ten, if you are having trouble getting noticed and making money out of your music, then you probably can’t ‘do it’ - seek criticism and advice from an independent and qualified person whose opinion you value and trust. Then act on their advice.

To make a money out of your music, you also need a Business Plan - talent is sometimes not enough! “How much money do you want to make/earn?” Have a consultation with a music industry accountant, see: UK music business accountants list on Vocalist.

Here are my potted thoughts: if you want to make £24K gross (that’s without deductions) per annum from your band’s/artist’s website, you’ve got to take about £480.00 per week. And that is five times more than I’d expect an average band/artist to make from their website with: ad. space, affiliate marketing, donations, Google Adsense, merchandise, downloads and CD sales! Which is why I say, “Don’t concentrate on your website in isolation to everything else.” But, it Is important that your website is a part of your overall business, marketing and promotion strategy; look at the big picture and be open-minded - you need an aim and a plan. The usual ways of earning a living as an independent artist are: Performing (sessions, gigs and touring - I’m not too sure about busking Jez?), Selling Music and Merchandise (CD physicals, downloads, T-shirts, button badges etc.), Publishing (see: PRS for Music (formerly the Performing Right Society) a ‘not for profit’ organization). Also: have a gander at a blog post I wrote in July 2009 Make Money From Your Band’s Website.

If you are having trouble getting your music noticed, revisit Your Core Essential Music and Performance, and take a second look at your Business Plan.

Hang-on, there is a third element, Connectivity. You’ve got it, “How you connect with people.” And Oh My God, this is also where it all goes wrong. You come over as a Tosser and you can’t write a fucking sentence without thinking of yourself first, in fact you can’t write a fucking sentence, why would anyone just say “CHECK OUT OUR MYSPACE” and not give their MySpace address In An Email? Would even the most desperate, half-arsed, alcoholic band promoter bother to scratch around trying to find out who you are? <UNDERSTAND>Delete Button</UNDERSTAND> Noone cares about you, actually, they don’t like you, so don’t fuck them off even more with shitty, egoistical emails.

It’s all about how You come over. How people see you. How They interact with you and how You respond. Yeah, respond. Maybe, how well you listen! Artists need to listen as well as project and promote their point of view. What does your address book/database/mailing list look like? Up-to-date is it? Have you got it sorted, categorized, cross-referenced? No? Well you’re wasting your fucking time then. Because if you don’t know who your talking to, you may as well be talking to your MySpace friends - who don’t give a fuck because they’re twats like you.

Connectivity is being on the same wavelength as the person with whom you are talking, it’s empathy, rapport. As a band or musician, you are going to have to connect with a lot of different people, fans, friends and family (when was the last time you said thanx with some flowers or a box of chox for all the hard work they’ve done?) - are you talking with your local: Pub Landlords, Venues, Gig Promoters, Press, Radio and DJs about “Strictly Come Dancing”? How many hours have you lost, squandered and wasted on FaceSpace this week? …it’s not easy - nobody said it’s easy.

I came across a helpful blog post by Vinny Ribas, Measuring Your Success - that may help you a little Jez.

Music and Performance, Business Plan then Connectivity - imperceptible bollocks logic, one thing follows on from another.

Unsigned Band Promotion (me) play a microscopic part in all this, I help musicians and artists to get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own, and I’m the best.

November 25, 2010

BandPromo For DIY Band Promotion

Filed under: Band Promotion — ian @ 11:59 am

DIY Band Promo | Indie Band Promotion | Band Marketing | How to Promote Your Music Online | BandPromo.Me

BandPromo.Me is the new kid on the block with high aspirations of providing DIY indie bands and musicians, with the tips, tools and resources they need to promote themselves Online.

As with ALL band promotion websites of this nature (including: UnsignedBandPromotion), they need your support - especially a link and/or a mention. BandPromo.Me have a competition running where they are giving away 1,000 Facebook fans (closing date: Dec. 31, 2010) - the competition requires you to: create, download and add fans to a free customized toolbar for your website from Conduit - it’s an affiliate thing (don’t be put off by that), but it is also a free band promotion tool.

Good Luck with your Band Promotion Project Keith, and I hope Portland isn’t too wet or cold over the next few months - keep taking the hot coffee to keep those drumming hands and feet warm ;)

November 23, 2010

Band Flyers and Banners

Filed under: website promotion, Band Promotion, Marketing — ian @ 11:50 pm

Band Flyers A5

I’ve been looking at the standard sizes of banner ads, to see if one would translate into an Online Flyer (Hey! It’s a good idea to include your flyer on your website and various profiles). Obviously there are a number of well-known standard banner ad sizes: 728×90 Leaderboard, 468X60 Full Banner (standard), 120X60 Button, 88×31 Micro Bar, 125×125 Square Button, 300×250 Medium Rectangle, 180×150 Rectangle… but there wasn’t a size that would fit with the reduction of an A5 flyer (140mm x 210mm). So, I took a look around the Web and I’ve come up with the 180px X 255px Vertical Rectangle.

Of course, reducing an A5 flyer down to 180X255 can cause problems - one can’t read the information - so that’s no good!

Band Flyers A6 180X255

I made a very basic A6, postcard size flyer (102mm x 152mm, 5.75″ x 4.375″, 1/4 A4. Yeah, I know You can design a better flyer), and by keeping it simple it resized very well (BTW, Thanks Menendez for allowing me to use their ‘old’ flyers and cobble one together using their name) - see above.

  1. To keep life simple and the results awesome, I recommend you start off with an A6 (102mm x 152mm), postcard size flyer - they’re easy & cheap to print, four flyers to an A4 (normal printer paper. Black & white or monochrome?). Creating an effective flyer may not be that easy if you don’t have the tools or talent - you’d better find someone who has! The idea is to create a flyer that works: clear, informative and easy to read text. Interesting and eye-catching graphics. Reduce the A6 flyer image to make a 180px X 255px Vertical Rectangle flyer ad.
  2. Think about your fans and the information they’re seeking from your flyer - are there any special factors like age restrictions?
  3. If entry to the gig is FREE, make sure it’s displayed clearly - people are interested in the word FREE, so it will make your flyer more eye-catching!
  4. The best position to place the 180×255 Vertical Rectangle flyer is about halfway down on the right-hand side of your website’s opening page.
  5. You definitely need to spread the word about your next gig. You can do this by asking fans, friends & family and local bands of the same genre to display your flyer on their: Website, Facebook, Myspace, ReverbNation, Wordpress, etc… Can you see the problem? What happens after the gig, and your wonderful flyer becomes obsolete? Make a 180×255 Vertical Rectangle banner advertising your band. Name the image YourBandName-flyer.jpg (this is the file everyone links to, it will always be the filename of your flyer AND banner images - get it?). Now you only need to change/manage the filenames and replace/swap the image as and when required! - - Oh God! even that solution can cause problems, so provide a selection of the two (different image names) and let the ‘advertiser’ choose.
  6. Encourage other local bands of the same genre to swap flyers/banners/links with your website. Create a ‘Your Flyer Here’ or special flyer page - it’s a good idea to provide your flyer/banner link code (the HTML). This is all good for website promotion too!
  7. Keep an eye on your website’s access logs to get an idea of what flyer/banner design works best - you may need to create some alternative flyers/banners, don’t stick with the same old design.

Helping Indie Bands With Website Promotion,
Unsigned Band Promotion
UnsignedBandPromotion.com
Helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own.

November 11, 2010

Next Day Flyers Print Flyers!

Filed under: website promotion, Band Promotion, Marketing — ian @ 7:17 pm

Online Printing Company Providing Offset Printing Services | NextDayFlyers.com

I was contacted by Leslie, who I assume is part of the Next Day Flyers promotion/link building team! She sent me some blurb, and here it is:

How are you promoting your upcoming shows? Naturally there are many methods including online marketing and offline marketing. One of the most common ways to create buzz about an upcoming performance is to utilize printed club flyers. Printed event flyers can be distributed via the venue you will be performing at a couple of weeks prior to your show. This gives potential guests time to plan and schedule around your gig. Flyers can also be distributed to businesses in the area where there is a potential crossover in the fan base you are trying to attract. For instance, if there are music shops, coffee shops, and book-stores located nearby your venue, you may want to leave your flyers on hand at those businesses. If a band of a similar genre is performing at a bar, don’t be afraid to place your flyers on the windshields of cars in the area. Every bit of exposure helps.

Next Day Flyers is an online printing company offering custom printed materials. Their service meets the needs of bands, DJs and musicians who have the goal of spreading the word about a performance and attracting more visitors. Next Day Flyers has themed templates offered on their website designed specifically for musicians to use. Custom layouts can be created online in a matter of minutes. Be sure to think through your next marketing tactics and do what is needed to attract a large crowd.

Of course, Next Day Flyers is a USA based printing company; I’m sure they’re not targeting bands and clubs based in the UK, costs would be far too high (actually, don’t most people go locally for printing so they can build up a relationship with the printer?). I thought I’d give you a Price Check and a rough idea what the costs would be for a typical band’s flyer: 100 X half page (A5) ‘Night Club Flyer’, full colour front & blank back, 100lb glossy paper, printing turn around 2-4 business days: Sub Total $39.95 Plus shipping @ $11.53 (that’s to Houston, TX, they’re in Rancho Dominguez, CA).

Is $51.48 expensive for 100 flyers Leslie? At Band Flyers they’re Free - one has to print them off oneself though!

I have always recommended that bands use both online and real world techniques to promote themselves; flyers bridge the two, you can post them as an image on social networking sites and hand them out at gigs (promoting your next gig), they are almost always good value for money, even at $51!

If you give Next Day Flyers a try, please let me know how you got on.

November 8, 2010

The Queen’s On Facebook

Filed under: General Musings — ian @ 3:19 pm

Sex Pistols- God Save The Queen

The Queen’s on Facebook!

Are You?

October 12, 2010

Getting British Business Online In 20 Minutes

Filed under: Marketing — ian @ 7:38 pm

You get a free .co.uk address, a free customisable website, free unlimited website updates and an easy to set up business email - sounds too good to be true!

October 5, 2010

my QR code - matrix barcode

Filed under: Marketing — ian @ 2:58 pm

QR code my matrix barcode

 

INTERESTING!

September 26, 2010

A Conversation With Matt Early - Band & Event Promoter

Filed under: Band Promotion — ian @ 6:55 pm

Do you know, it’s really strange what comes to mind when talking with a friend. I’ve had the vision of a long forgotten dream and a past life, that came fluttering back into my vacant mind.

UBP: Hello Matt, well I suppose we’ve only known each other for a relatively short time; I think we first met on the infamous UKBands, you were a member of The Malloys (a punk rock band), back in ‘04 or ‘05. Then we moved over to ChatAboutMusic and pilloried John B - I enjoyed that. Since then, I’ve noticed that not only are you a talented drummer, but also you have a liking and ability for the business end of band promotion. Can you tell me a little more about yourself and how you got into promoting other bands?

Matt Early - Band & Event Promotion
Matt Early

Matt Early: Hello Ian. Yeah, it seems like a long time ago when I discovered a great forum, a place where people could talk about music related things and swap ideas etc., in regards to their own musical adventures, whether it was being in a band, wanting to promote a band, starting a blog or podcast, and it was a great way to connect with new people. Unfortunately the forum moderators went a bit dictatorial, and then the forum became a joke. It was all very sad, because the community also disbanded. So the forums ChatAboutMusic and TeoMusic started up as a reaction, but they didn’t really take off as well as had been hoped. The thing is, it left everyone without a place to go. I think when UKBands was popular, Facebook was but a twinkle in Zuckerbergs eye, and forums where the best place to chat. Now the connectivity options are insane, perhaps forums are drifting in to the past, and nobody really wants to share their contacts as much as they used to.

I, like you said, was an extremely talented drummer in a punk band called The Malloys, and were getting rough deals from promoters who were giving us crappy percentages for playing some rather crappy venues. So rather than approaching the promoters as a band, we approached them as a promotions company, saying “we’ll book a night and organise everything for you, you can see it as a day off”. 9 times out of 10, they told us to f-off, and we’d then discuss other things, but when the promoters bit, we were given free range, and generally a new and free venue to play at.

We would put on the bands that we’d played with and got on well with before, and we’d all work together to make a cracking evening happen.

We were then approached by a venue to start doing regular nights as the promotions company. The other members of the band weren’t interested, but I thought I’d give it a crack, as it was an opportunity to try something new. Thus I started a promotions company and started building a network of bands that would be interested in working with me.

I think being in a band helped me to understand what deals would work best; when you’re in a band, you know that you need a sizeable audience at a gig to know that you’re going to get paid at the end of the night, or at least to get your petrol costs covered. I’ve been able to help acts by giving them enough time to promote themselves and ideas that I’ve picked up along the way.

I wouldn’t really say I am a band promoter, but more of an events promoter that helps bands.

UBP: Yeah, I can see that there could be a difference between a band promoter and an event promoter. Band promoters over the years have had a pretty bad reputation for ripping off bands. There has also been a long debate and hatred of Pay-to-Play, Andy Hignett being one who has an active animosity, would I be right in thinking that an event promoter is more of a White Knight, and how does your punk philosophy fit in with dealing with Mr Regular-Landlord? - mind you, I don’t really see you as a Sid Vicious!

Matt Early: Ha, far from it! You could never have a Sid Vicious on drums, too many surfaces to line up the coke. HA!

My opinion on punk philosophy is to be true to yourself. It may mean something else to other people, I think it changes from person to person.

I am 100% up front and honest with the people I talk to. I don’t regard bullshitting or blagging as attributes. I listen, and hear what people say, be it a band wanting to tour the country, or a solo artist just needing help; I can be the person they come to for advice as much as the person they come to for gigs.

In terms of pay to play, if the promoters can get away with it, and as long as there are bands willing to play them, then it will still happen. I wouldn’t do that to my guys, because it just not practical enough. The way I work is that if I need costs covered, the bands know this, and they’ll work for me to get the place filled, it’s a team effort; at the end of the day everyone wants to get paid for having a good time, and if that happens, then we’re all doing our job WELL.

UBP: Yes Matt, from what I’ve seen and heard, I’d say that you are honest and straight down the line with a good dollop of humour on top. I like your interpretation of punk.

My philosophy is more Buddhist, I felt that I freed myself when I discovered that I should work with bands for free, and rely only on their generosity for donations - mind you, it’s very tough. Where do you come from when it comes to charging bands for your services?

Matt Early: I don’t charge bands a penny. The only thing I charge them is their time. I arrange gigs for bands and get them connected with the people they need to be, so when I ask them to help, they’re more likely to give it freely, happily. All I ask for is that they spread the word about my promotions, and not to be taken for granted. Sure, if I was putting on a world tour for someone, I’d probably ask my percentage, but that hasn’t come up yet. I encourage them to use other free resources such as yourself, or low cost services like my design company meDesignz :)

UBP: Wow! I didn’t realize there was no charge - no mention of a tour bus though ;) meDesignz, is your MySpace based design company that does logos, T-shits and stuff. One of the punk artist designers that I’ve liked for a long time is Caroline Coon. What artists influence your work/life?

Matt Early: Andy Warhol and Dali are probably the biggest influences in terms of my graff design work, although I don’t think it shows. The majority of my work is very clean and simplistic, makes the point and doesn’t make a song and dance about it.

Chelsea Girls
An Evocative Image For UBP (me)

UBP: Ha, I thought you’d say Andy Warhol. Funny how Malcolm McLaren seemed to carry his work on and ‘create’ Punk. McLaren used to have a shop on the King’s Road, Chelsea - I can’t remember what it was called, but I called in and got a very expensive Vivienne Westwood T-shirt!

I want to talk about your new venture, MattEarly.com "A blog for band and event promotions", where did you get the idea for this?

Matt Early - Band & Event Promotion

Matt Early: The shop was SEX, surely. Do you still have the t-shirt?

I dunno where I got the idea from; I thought it would be a good way to increase web traffic to the entertainments company I work for, without directly linking to it. I think blogs are the future. I don’t know what is going to come from it, but I have plenty of ideas of what can be covered in the blog. I couldn’t find another blog out there covering this particular style of promotion, so I thought why not eh! I aim to start a podcast to go along with the blog, but that’s not going to happen for a good while.

430 King's Road Chelsea London

UBP: Oh yeah, SEX, how the hell did I forget that? Actually, when I went there it was called Seditionaries. No, I don’t have the T-shirt any more, long gone.

Well I think that you’ve found a good niche, there’s a ‘wave’ (if that’s the word) of people, bands and young/new promoters who need to gather together and collaborate. Do you see this project as some form of collaboration, I mean, could I as a specialist band website promoter get involved, can others get involved?

Matt Early: Absolutely. I want whoever wants to get involved, to get in contact. I’m always open for suggestions.

UBP: That’s what I’ve heard ;) O.K., so let’s say I’m a band promoter of the more traditional type, what benefits would I gain from ‘joining’ or collaborating with www.MattEarly.com - and anyway, can someone join? I can’t see a Join Here button!

Matt Early: I like to think that the benefits of coming to MattEarly.com is that you pick up some new ideas, or even just get a better idea of how the other side of the business is. At the moment there isn’t a join here button, because there is nothing to join. You can always join in with the blog by posting comments etc. :)

UBP: That’s cool, I think that joining in by posting comments is the right way to go, especially if you allow the odd guest blog post.

Via Google Street View, I’ve just ‘driven’ up to the front door of 430 King’s Road, Chelsea, to SEX and found out that it’s now World’s End and next-door to an Indian Restaurant called Nirvana - there’s something right about that! Will MattEarly start doing Takeaways?

Matt Early: Ian I’ll start doing takeaways when Maccy D’s, KFC and Subway start doing home delivery :)

END

It seems to me that Matt is one of those people who, within the music business, will get to be where He wants to be in the end. "It’s a hard business Matt." …But he knows that already!

September 1, 2010

MySpace Is Still Sexy For Some

Filed under: website promotion, Band Promotion — ian @ 9:35 pm

August is a funny month - the so called silly season - so now that we are at the end, I thought I would share a typical email correspondance - to extend the pain. Obviously I have protected the identity of the sender, who’s real name is Andrea!

Date: August 2010 - Subject: NOSPAM - Band Promotion

Joanna: Hi, I’m in a London based rock band and I’m interested in your ‘Band Promotion Project’. I was wondering if you could help us with promoting our myspace page, i.e. increasing number of plays/hits and expanding our fan base.

UBP: Hi, I am sorry but I do not help bands to promote their MySpace pages (even though I’m #1 in Google for: MySpace Band Promotion), I only help bands to promote their Websites. I see you have a website, I would be happy to take a look and offer some practical promotional help and suggestions - maybe you would like to swap links? Join me on Twitter and I’ll re-tweet your gig dates. Let me know what you want.

Joanna: That’s cool, as you know most people go to myspace nowadays because it’s easier as it’s got all the info in one page. Also record labels and management look at myspace to see number of plays, friends, comments etc. We only got the website so we had a band email and because it looks more professional to have one. Having said that feel free to have a look and tell us what you think, but bare in mind most of it is referring people back to myspace! I’m not very good at twitter I just got updates from myspace, facebook, etc…

UBP: Dear Joanna, Well, you have obviously visited my website Unsigned Band Promotion, but (and I quite understand why) you haven’t quite grasped what I am trying to say to you, so here it is again:

I am NOT a band promoter in the traditional sense (I do not arrange gigs/bookings), I am "Website Promotion" for bands! I help musicians and artists to get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own, PLUS: UnsignedBandPromotion is the worlds best free website promotion resource and service for independent bands. I do not get hands-on and help bands to promote MySpace, PureVolume and profiles in general, or FreeWebs, Yahoo! (GeoCities is dead) LYCOS.tripod and other free webhosting type of pages - *I am all about the real Website*. The Band Promotion Project is a practical approach to promoting your band’s website (it is: - This website. My way of helping bands with website promotion. About experimentation and discovery). I aim to increase the number of visitors to your website, find missed promotional opportunities and ultimately, increase your fan base. I do not aim to change your band’s image, your sound or the look and feel of your website. I am simply experimenting with a number of website promotion and SEO methods for independent bands - it is free and there is no sign-up - and that’s it! Get it?

Anyway, even though bands use MySpace, all your fans have moved over to Facebook and/or Twitter - for some strange reason, that I can’t explain, I’m not very keen on Facebook, I prefer twitter!! I do realize though that Myspace is an important erogenous zone for independent bands because it has a reasonably reliable and easy to operate music player. Apart from that, the interface is shit and Friends aren’t Fans - nb: if you are a band that wants to attract young teenagers, Myspace might still be a good place to be. Gig Promoters, Venues, Labels, Press, Online Radio and DJs all want to hear quality music, so if you are a band who has genuine talent, you’ll do O.K. (where ever you are on the ‘net), but if you’re not and you’re having trouble getting your music noticed by the ‘music industry’, then it’s probably shyte, give it up, or do it just for fun in private.

And there is nothing professional about a band having a website, everyone has got one. And there is especially nothing professional about a band having a website and directing all the visitors to MySpace - unless you’re a band of professional tossers! It is the way a band uses it’s website that makes it look professional. And I would go further and say, that it is very possible for an ordinary, mediocre band to succeed because of the way they make use of their website. Wow! that’s a big statement. BTW Andrea/Joanna, whatever your fucking name is, your landing page (website) is absolute rubbish.

I wish I’d replied with that!

Time to get lazy and sit in the garden and watch the world go by with a beer, September’s here at last.

Helping Indie Bands With Website Promotion,
Unsigned Band Promotion
UnsignedBandPromotion.com
Helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own.

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