Band Promotion Blog

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February 9, 2010

5 Easy Website Promotion Strategies For Bands

Filed under: SEO, website promotion, Band Promotion — ian @ 8:46 pm

Et des images - Chris CB Photographie

  1. Tweak and improve your band’s website 5 times a year. Don’t cloud your mind (or website) with Web 2.0 and Apps., just think about your fans and aim to project your band’s identity.
  2. Find the top 5 keywords and key-phrases that best describe your band. Think about what your potential fans will search for. Then stick them in your Title tag, Description meta tag and Body of the appropriate page. Now you’re being found for something else in the search engines other than your band’s name. Example:- it could be: your genre (indie rock band), your location (Chelsea, London), the name of your favourite venue or your album and song titles…
  3. Link with 5 other websites each week. For linking think networking and for networking think conversations. So that’s, get into conversation with five new people each week and swap links. Start off by making your website the focal point of your social networking profiles.
  4. Blog 3 times a week (What? Not five!). Blogging regularly will really get you thinking about your subject and enable you to talk about your music. It will increase the size, quality and visibility of your website and therefore make linking easier.
  5. Announce your website 5 times a year via a newsletter. Start off with a free MailChimp ( mailing list. Four band members should easily be able to assemble a legitimate mailing list of about 300 people - ask them first if they want to be on the list, then ask them to recommend you to their friends.

August 29, 2009

Links and Linking - The Dark Art

Filed under: SEO, website promotion, Band Promotion — ian @ 9:09 pm

You asked "Band Needs Help With Promotion - how can we promote our band’s website to get our name out there and get more fans?" I looked at your band’s website I found two common problems, poor content and a poor linking strategy. I often rant on about content, content and content (take a look around my Blog) so now it’s the turn of Links and Linking!

Have you got a linking strategy? I couldn’t find one! A linking strategy is Your way of getting backlinks to your website that will help you to achieve your aims and goals - it’s all about planning and the big picture.

What are you aiming to achieve by promoting your band’s website? You said, "to get our name out there and get more fans", so I’m going to go with that.

A word about content: you’re going nowhere with zero content, who’s going to link to bollocks? Fix your content problem first - I see you’ve got a blog, make it your opening page, that would be better. For content think conversations.

O.K., basically there are three types of links: Outgoing links. Incoming links. Internal links.
Outgoing Links are links that lead Away from your website. They are important partly because the hypertext becomes a keyword.

Incoming Links (also called: backward links and back links) are links that point To your website. They are very important and represent one of the main ways future fans will find you.

Internal Links are links that point To your website from Within your website. They help to define the understanding of your website.

Linking in my view should be organic. Organic linking is natural and balanced, it’s linking with websites that are relevant and related to yours using a wide variety of different methods. Organic links tend to receive more traffic than non-organic (unrelated) links. Try to link with like minded websites. For a very basic example of content and linking in action see: Garden Lighting Berkshire (the page only has about 20 back links).

A Mini ‘Brainstorming’ Session

Well not really true brainstorming, but, discuss with the band…

Set Your Goals

To get our name out there - build a brand: name promotion.
To get more fans - build a fan base: invite friends, start a mailing list.

Do Some Research

Keywords be found for something else other than your band’s name:
Genre: indie rock band. Location: Wandsworth Common, London.
Other Ideas: favourite venue name. album and song titles. …remember the long tail.

How will your future fans discover you - Online or real world and how will you mix it?

Who are your existing fans and who are your target fans - what are their interests, lifestyles and how might they be attracted?

Your geographic location - local colleges & universities, independent record shops, fashion shops, cool coffee houses, pubs and nightclubs, etc. have they got websites? Will they let you put up a flyer, swap links? Do you know someone who works in one of these places?

Find Local Bands To Link And Gig With - for linking think networking
electronic rock bands London - on Google
rock bands - on Google Directory
"add your link" "rock band" - on Google electronic rock band - search MySpace for ‘electronic rock band’ on Google

Do - Action

Take a look at your genre, your music and the people who listen to it, then target websites that fit-in with the "lifestyle" e.g., you are an electronic rock band, try approaching Urban Clothing &or Headphone websites like WeSC (We are the Superlative Conspiracy) - sorry about the poor example Julian, but you know what I mean.

Make your band’s website The focal point, Link To Your Website from all of your ’social media’ profile pages: MySpace, Facebook, Twitter,, ReverbNation, Wordpress/Blogger, YouTube, etc.

Keep a record of what you are doing by creating a link directory.

Create simple, bold and easy to recognize: avatar or logo, banner image, flyers - think branding, consistency and identity.

The What, Where and How of Back Links

The wide variety of different methods…

Reciprocal Links To get links you have to give links, it’s called reciprocal linking. Reciprocal linking with like minded, complementary websites (esp. other local bands) that fit your genre, is a good way to start promoting your band’s website and should be a matter of course. Each time you come into contact with a ‘compatible’ band start networking and swap website addresses (get some business cards). If you’re an SEO expert or an Internet marketing guru you might now be thinking ‘balderdash’, but I disagree, reciprocal linking is still alive and well - just don’t go mad with it and be very selective with whom you swap links.

The One-way Back Link An un-reciprocated link. This is the type of link fans, friends and family can help you with by including forum signatures, contributing to blogs and linking to you from their websites - not to mention social networking esp. Twitter. Make sure they don’t spam or more harm than good will come of it. Venues often link to performing bands’ MySpace, get them to link to your website.

The Big Bertha Link Just one link from a powerful site like the or the could do it for you, of course they’re almost impossible to get, but if you keep chipping away you should get a link somewhere i.e., the BBC’s Onemusic or BBC London (BBC local).

Media Links Following on from the Big Bertha link, links gained from the media are invaluable for obvious reasons. The best places to get links are: local radio and TV. local newspapers. specialist, niche, genre magazines. online radio, podcast sites. You can get these types of links by promoting yourself through and on-the-back-of your chosen charity (instead of doing ‘free gigs’ ask for a donation (+link) towards your charity), local media are often looking for ways to appear philanthropic! Keep your eyes on the news and be ready with a story!

Press Release Links And following on from the media link… A press release is written and sent by you to a press release submission service or a journalist (if you know one), in order to highlight an important gig or pass on information that describes the who, what, where, when, why and how of your story. There are quite a few free press release submission websites, as for the journalists, look for journalists and publications interested in your genre. Obviously we’re talking about quality newsworthy information that journalists can get their teeth into.

Directory Links Google Directory, DMOZ and Yahoo are the most well known, but there are many specialist music directories and "lists" you just have to look around. Some directories ask for money, personally I wouldn’t pay for a link!

TLD Links Top Level Domain links are worth making the effort for because they usually transfer a little of their higher ‘trust’ and ‘page rank’ to you. What I’m talking about here is getting links from established websites with domain extensions like: .edu .gov .net .org. To qualify for these types of links your website needs to contain high quality content.

Signature and Comment Links The classic way for a band to increase the number of links pointing to their website is by using signatures in forums and commenting in genre related blogs. Forums, blogs, guestbooks, message boards and newsgroups - there are many thousands of these. You will get the best results if you become part of the community, spend some time reading before posting, don’t just blatantly plug your band, it’s bad for business. Create a very short signature that includes a link to your website. The true promotional value of forum, newsgroup and blog, signature and comment links is very moderate at best, what you actually have to say, your input, has a much bigger bearing on the result - so that’s content again!

Wheel Links This is taking internal linking to the extreme. You create twenty or so totally independent websites with their own domain names and hosting, they all give one-way links to your band’s website - The Authority Hub. This method does work, but it’s very time consuming and expensive - it may not be worth the time, effort or the money. It can be done with free webhosting sites like FreeWebs, Yahoo! GeoCities, LYCOS.tripod and from social media profile pages too, but unless you’ve got time to kill, I wouldn’t bother! You’ve got profile pages but you’re linking to your MySpace - ‘Think Website’.

Crème de la Crème Not to be confused with a profile page, the cream of the crop is a hosted content link or a presell page, which is a stand-alone HTML file dedicated to you and your band’s website. I make them, they’re called Micro-Sites and they’re a marketeer’s linking dream. You get textual links placed within targeted relevant content that promotes the band’s: url. name. genre. venue. Encouraging organic human click-through traffic, the page is an additional, dedicated entry point to your website. The Micro-Site should rank for itself and will add rank to yours. Your adverts and content are included on an established and trusted website ( Plus, bands can own ALL the adverts, which has a number of important spin-offs. This type of link is almost impossible to get, especially as I’m not making them anymore, well, they’re by invitation only.

Avoid… In My Opinion Websites selling paid text links, Free For All links pages, Automated Link Exchanges and Webrings, they could bring a massive surge of traffic to your website, but not through genuine inquisitiveness or interest and they almost always increase spam email to beyond the limit. The only person/website to benefit is the person/website that set up the scheme in the first place. Handle with kid gloves. And if they are asking for money, run away as fast as you can. Buying links should only be done in very special circumstances - there are plenty of free linking opportunities.

Linking Notes

SPAM Don’t do it. When I read the words, "Sorry about the shameless self promotion, but…", rightly or wrongly I think Spam and I don’t read on. And in a way that’s the problem with spam, the actual and the perceived, for instance, here’s the entire contents of an email I received, verbatim, "We have a professional produced CD. If you have interest in listening, please send name and address and we will pack it off" Was that spam? I think bands walk a narrow path when they are in the act of marketing and promotion. If you’ve enlisted some promo. help from fans, friends and family, warn them about spamming or it will cost you dearly.

Content Keep your website up-to-date, don’t let it get stale and do your best to come up with original ideas. Content is always the keyword in website promotion. Good content means other websites will want to link to you.

Page Ranking There’s no need to worry about PR, unless it stays at 0 for a long period. PR will improve with the quality and quantity of Content, in combination with the quality and quantity of Back Links, and Time. Pick your linking partners based on quality, relevancy, traffic, and how they fit in with your lifestyle and aura.

The Linking Mix You wouldn’t put all your eggs into one basket, so don’t rely solely on one method of linking, vary your linking strategy as much as you possibly can.

Oh, and don’t forget Julian I can give you a reciprocal link, see: Band Promotion Links.

In Conversation With Bands,
Unsigned Band Promotion
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~

April 20, 2009

Quality Content

Filed under: website promotion — ian @ 11:41 pm

I was pleased Bill Slawski, of SEO by the Sea fame, Twittered a link to Colleen Jones’s article post Toward Content Quality, because it was an informative read - [read it for yourself here]. I wanted to leave a brief comment on, but I didn’t want to sign up for a free TypePad account, so, I’ll post it here for you instead!

There is more to a web page’s content than meets the eye - while viewing a web page Right Mouse Click in white space and click on View Source in the pop-up menu to see the page’s actual content.

Content is a much bandied about word in promotional circles on the Internet, that’s because most website promotion techniques rely on search engines. For instance, if you’re looking for a band on the net, you go to a search engine, you enter in the band’s name, the search engine serves up its list of relevant websites. Exactly how the search engines do this, is a secret (their secret, not mine), but we all expect them to get it right and display our lost band in the top ten results. They do it by analysing Content, that is: Your domain name (, header tag information (title, description, keywords), the textual content within the BODY of the web page (includes anchor titles, image ALT text and maybe comments) and how the website content relates to the websites it links to and visa-versa. We also think that the search engines analyse language, that is to say, how words relate to each other (e.g. flying lesson, rock and roll, beef jerky etc.), compound words (e.g. maidenhead, yourself) and compound phrases (typically found in domain names, e.g. newmusicstrategies, seobythesea, unsignedbandpromotion).

Content also means: ‘the quality of what the website has to say’ (that’s what keeps the fans coming back). Colleen Jones askes the question, "how do we know whether content is any good?", see: Content Quality Checklists for the answer. Does your bands website content come up to scratch?

The big question Is: "Does your bands website include enough quality content to be found in the search engine results?" You might want to give yourself an UBP Website Check

January 4, 2009

New Micro-Site For Color Theory

Filed under: SEO, Band Sponsorship, website promotion, Band News, Band Promotion — ian @ 12:55 pm

Depeche Mode by Color Theory - electronic piano pop band Huntington Beach, CaliforniaI first discovered Color Theory when I stumbled into Brian Hazard’s erudite blog Passive Promotion. Brian is Color Theory, and the Passive Promotion blog is Brian’s narrative of his efforts to promote "The Thought Chapter", his latest and seventh album. Funnily enough though, it was the artwork for The Thought Chapter by Maya Klein that first caught my attention in: The Thought Chapter has left the building, it made me read on, and I soon realized what a thoughtful, talented and intelligent man Brian Hazard is.

It was my wholehearted pleasure to make Color Theory a Micro-Site and crank up their Internet presence a few more notches. Great music may promote itself! But Websites don’t ;)

December 14, 2008

Band Support?

Filed under: SEO, Band Sponsorship, website promotion, Band News, Band Promotion — ian @ 10:32 pm

MenendezFollowing my Buddhist beliefs, Unsigned Band Promotion is not a business and is not seeking to make profits from bands using this website. I help musicians and artists get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own and I do it for FREE. There are some costs to be covered, and I try to meet these costs by users donations and by promoting affiliate links. But, I’m still way, way out-of-pocket!

It’s always tough trying to keep a free service going, especially when it is so very hands-on. Please show your support and make a small donation. I am not asking for much, as little as £1 or $2 would be greatly appreciated.

Very many thanks for your support
Donations are fast, free and secure when made with PayPal

Unsigned Band Promotion
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~

December 3, 2008

Online Music Promotion Opportunity

Filed under: website promotion, Band News, Band Promotion — ian @ 8:26 pm

Coast Production Online Music Promotion Opportunity
The award wining production company Coast are looking to make contact with unsigned bands who would be willing to allow their track(s) to be used in an major online ad campaign (we’re talking for free here). Each of the tracks used will feature in a series of video blog films designed to promote the skincare range, Clean and Clear. In return for the use of your track, each band featured will have a profile and link from the Clean and Clear- Celia & Chloe website. This is an opportunity for artists to have their music heard by tens of thousands of people and increase the traffic to your myspace or website.

If you’d like your track to be considered please email Tony McKee at Coast Productions with a link to your track.

Obviously they are looking for bands who appeal to teenagers especially girls!

Unsigned Band Promotion

November 26, 2008

Micro-Site Update For Soul Purpose

Filed under: Band Sponsorship, website promotion, Band News — ian @ 5:13 pm

soul purpose roots rock reggae band sarasota floridaI’ve just updated Soul Purpose’s Micro-Site. They were four, they’re now five with the addition of Michael Silbaugh, he’s sure made a difference in this kid’s life :)

Take a gander at their website Soul Purpose - Official Website, their ReverbNation profile and their YouTube video.

Supporting Unsigned Bands,
Unsigned Band Promotion
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~

November 20, 2008

Help Promote Our Band

Filed under: website promotion, Band Promotion — ian @ 10:06 am

Here are two emails I got this morning:

Subject: No Subject
Body: hey our band could really use some promotion. Can you help us out?


Body: Nothing

Please Send Me Your Band Information.

Contact information is one of the most important parts of your Email. Include: your name, your band’s name, a couple of telephone numbers, postal address, email address, website URL.

Don’t just rely on contact information to give your email a sense of realism, also include your genre and a very short bit of original blurb - otherwise I will trash your email!

Unsigned Band Promotion
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~

October 15, 2008

The MySpace Matrix on Metal Music Promotions

Filed under: SEO, website promotion, Band News, Band Promotion — ian @ 10:35 pm

Want to know how I feel about MySace? Read this: The MySpace Matrix by Metal Music Promotions, it hits the spot.

Calling all bands, GET A REAL WEBSITE

October 11, 2008

Band of Me - Indie Music Videos

Filed under: website promotion, Band News, Band Promotion — ian @ 8:36 pm

Band of Me - music videos Bands and Solo ArtistsNow, this isn’t The full Unsigned Band Promotion endorsement and recommendation of Band of Me because I don’t really know them, but, it is a Link to a new community where musicians can be seen and heard through their music videos.

What they have to say about themselves: watch music videos of the top emerging bands and solo artists. Browse videos by instrument and genre. Join the Community and have your voice heard! "Where Musicians Come to Strut Their Stuff"

And I say good luck to them. It is another place for bands to post videos, and let’s hope it attracts music lovers who will become Your fans ;)

Out for kicks,
Unsigned Band Promotion
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~

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