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July 12, 2014

Wazzup

Filed under: Twitter, website promotion, Band Promotion — ian @ 8:44 am

Toyah Willcox wandering around The Antiques Warehouse during BBC2's Bargain Hunt Famous Finds
Toyah Willcox wandering around The Antiques Warehouse during BBC2’s Bargain Hunt Famous Finds

Over the past few weeks I’ve been helping an old and dear friend with her website promotion - Hilary runs and owns The Antiques Warehouse. The Antiques Warehouse (AW) is a ’small’ antiques business, and even though it’s been operating since 1995, Hilary hasn’t really fully embraced the social media. I’ve recently set up a Twitter page for her - I’ll encourage and help her to sort out a Facebook page later.

Since I started helping bands with their website promotion in 2004, I have found the differences between promoting a business website and a musician’s website extremely interesting - Independent artists, musicians and bands do need to put in a little more creative sales effort! On the other hand, small businesses need to become slightly less focused on selling and concentrate more on just connecting with people.

When I first created the AW Twitter page (@AntiquesFarnham) and started following other antique establishments, in the hope they would follow back, I began receiving direct messages from TrueTwit:
@Bla-di-bla, uses TrueTwit validation service. To validate click here: TrueTwit.com/1234Link.
I had discovered TrueTwit validation, and as I unfollowed them I thought, what a dreadful first impression, what a social media branding blunder, what utter nonsense. I advise you NOT to use TrueTwit, however, I’ve never met a musician that does and maybe that says something?

As a footnote, TrueTwit validation service is meant to stop Twitter spam, confirm people aren’t robots and save you time. I’ve found the opposite is true, and that the people who use TrueTwit are usually spammers, spamming their fucking eBay & Etsy websites.

April 27, 2014

WordPress Your Band’s Website

Filed under: WordPress, Music Marketing, website promotion, Band Promotion — ian @ 3:00 pm

Shiplosion - Party Metal for your booty

Chris Seth Jackson of @HowToRunABand has written three extremely useful articles named: How To Create A Band Website With WordPress.

Seth is experimenting in music marketing with a real band, Shiplosion and he’s doing it from scratch. And along the way he’s blogging, podcasting, video-blogging… well, you name it he’s doing it, to inform and teach you all the tricks of how to run a band! Is he a Seattle Seahawks fan?

So, as I heartily recommend new bands to get themselves a WordPress blog/website, have a gander:

  1. How To Create A Band Website With WordPress: Part 1: Domain, Hosting, and E-Mail
  2. How To Create A Band Website With WordPress: Part 2: Installing WordPress
  3. How To Create A Band Website With WordPress: Part 3: Themes

September 8, 2013

The Whaam Showcase Widget

Filed under: SEO, website promotion, Band Promotion — ian @ 12:09 pm

Whaam Showcase Widget

I was emailed by the marketing whiz kid @FredrikNederby who works for a Swedish start-up called Whaam - “We are releasing our latest service to open beta the 2nd of September. The service is called The Whaam Showcase Widget. It is a kind of business card for artists and bands to show what they have on the web.” And I thought Oh My God here we go again, yet another website offering links to bands …Sorry to sound so cynical Fredrik.

My cynicism is born out of my experience with creating and promoting UnsignedBandPromotion’s now defunct Online Z-cards, which are Microsites for bands and are ostensibly on the same wavelength as The Whaam Showcase Widget, see: Build Yourself A Microsite.

Night Riot’s Whaam Showcase Widget

Are bands looking for another place where they can hang their hats? I’ve an extremely strong suspicion that they’re not! I have a feeling that it is the Bands’ Flyers Go To The Wall scenario all over again.

Whaam’s mission is to change the way music related content is presented; and that’s my problem, the Whaam Showcase Widget isn’t really all that different and it’s certainly not as exciting as the interconnection between Facebook and ReverbNation for bands; it’s also a lot like: ThingLink, but not as good in my opinion! Read more: ThingLink/learn.

The Whaam Showcase Widget is embedded in an iframe. An iframe is usually used to display information supplied by another website, in this case Whaam, on your web page. What is the effect of iframes on search engine optimization? Not good, web crawlers will either skip the iframe’s content or get diverted and miss out the rest of your website; plus, the iframe will not help your website’s pagerank either! What helps improve pagerank? Content. Actually it would be very easy to create an online business card, a Z-card, for yourself within a <div> tag - Google would love it. Need some help? Just ask. I’d say it’s best to avoid using iframes if possible!

I can hear Fredrik saying, “But The Whaam Showcase Widget is a simple line of code and easy to share.” True, very true Fredrik - Share this why don’t you: <a href=”http://www.unsignedbandpromotion.com/”>UnsignedBandPromotion</a> A Simple link. BTW, it’s easy to set up a share button with sites like AddThis.com.

Why won’t The Whaam Showcase Widget be successful? Here’s why:

The Standard Package for independent artists, musicians, bands, small blogs, etc., is FREE - there are conditions though. The Premium Package for larger blogs, small record labels, small festivals… $9 per month - and there are still conditions! The Premium+ Package for large festivals, large record labels, ticket agencies… $99 per month - Sorry Whaam, but you’ve got to be fucking joking; good luck with that. Seriously, I mean it, good luck.

Please note Fredrik, LibreRock Records can not afford $108 per annum for a glorified hyperlink.

The Whaam Showcase Widget is now beta testing; don’t be put off by my negative comments, please give Whaam a whirl; and I would love to hear how you got on - I’d also be happy to blog your band’s Showcase Widget.

May 27, 2013

10 Super Quick Ways to Get More Website Traffic

Filed under: website promotion, Band Promotion — ian @ 6:32 pm

It seems like ages and is ages since I last wrote about promoting your website, so here are ten super quick ways to get more traffic to your band’s website:

  1. Make sure your site is worth visiting by including some quality content, and if it’s not easy to find, check that your title tag and the description meta tag (both in head) include your most important keywords (the words you want to be found for in the search engines).
  2. Create a basic promotional plan. Simply ask yourself: Who is my target audience? Who can help me spread the word? Where is the best place to go (e.g. social media) to connect with my target audience?
  3. Devise some sort of game, contest or an exciting free gift as a hook to entice your website’s visitors to send you their email address. The hook means more traffic; the email address means more business success - because emailing is a brilliant and trusted way to connect with people and sell your products.
  4. Put your URL on everything - even on your dick if you’ve got one!
  5. Send out a press release of your latest video - just make sure it’s newsworthy or you’ll get slated instead of praised! There’s no such thing as bad publicity - if they don’t include a link to your website, that’s bad publicity!
  6. Give your local newspaper a telephone call and tell them the news that a number of your dearest fans are dying. Dying to get their hands on your new album! No! Only joking! Local newspapers and websites with newsletters are always looking for interesting material.
  7. Get involved with a local charity event, you’ll be surprised how they will bust a gut to promote you too.
  8. One cracking image of a fan could easily attract ten extra visitors from that fan’s recommendation; include images of fans!
  9. Details delight. By including the complete details about your music, gigs, etc., you will attract many repeat visits from an interested audience looking for more information - for instance, details about parking may not be very rock and roll, but are very useful.
  10. Link to your website at every sensible opportunity - be reasoned, don’t overdo it. Obviously, linking to your website from your social media is a must, but also think about contributing to prominent blogs that talk about your genre / subject matter.

Have fun, and BTW, sorry it’s been so long - talk soon.

Written by Ian Robson
IanUnsigned Band Promotion help musicians and artists to get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own. Find UBP on and Twitter. Ian has been working on website promotion techniques since 1994.

October 17, 2012

Build Yourself A Microsite

Filed under: website promotion, Band Promotion — ian @ 11:32 am

The Malloys

Very partly inspired by @molovo - molovo - who make hand-made awesome-filled websites - I created a new example microsite: The Malloys; as I’m in the slow process of updating/ rewriting UnsignedBandPromotion, I’ve updated How To Build A Microsite and I have deleted fifteen old microsites.

September 18, 2012

Backlink Builder

Filed under: website promotion, Band Promotion — ian @ 6:58 pm

Here is a great little F’ree Search Engine Optimization (SEO) tool by webconfs.com. Backlink Builder helps you to discover new places that might give you a backlink - one of the most important factors in SEO. Type in your genre ie., Rock Music; it’ll search for websites of the theme/genre you specify, and contain key-phrases like: add link, add site, add url, add url, submit url, add article etc., potentially awesome, very handy :)

Backlink Builder
Enter Keyword (Theme/Genre)

BTW, there is a CAPTCHA thingy that you’ve got to enter to continue!

September 15, 2012

Website Checklist For Artists, Musicians and Bands

Filed under: website promotion, Band Promotion — ian @ 9:30 am

Website Checklist For Artists, Musicians and Bands | Check your website yourself - C.I.Y [check-it-yourself]

August 19, 2012

Major Artists Make A Big Splash With A Webpage

Filed under: SEO, website promotion, Band Promotion — ian @ 10:27 am

Diroski - Building Success In The Music Industry by Connecting, Building Relationships, Reaching Out To The Media & Not Relying On Facebook or Myspace

The Website DIROSKI seems to be down - So Link Removed

Gemma Diroski Lou left a comment on my blog post Facebook Versus Your Website #BandPromotion and of course, as per usual, I visited her website. What caught my eye and got me thinking, was the advertisment and title of Gemma’s first music industry report, “Aren’t Splash Pages Just Stupid Barriers To Real Content?” With a subtitle of, “So why do major artists make you and their fans go through them?” Yeah, I’m looking forward to reading that (due out 30th August ‘12 [it’s running late]) because it’s been one of my pet subjects since 2004.

And I thought, “what’s needed here is an off-the-cuff preemptive blog post” - a sort of pre-post, as opposed to a follow up post. I’m Not trying to be confrontational. Anyway, I often have a go at newbie bands who’ve got a new website and their opening page is a splash page, so I thought I’d better state my case - BTW, splash pages aren’t as fashionable as they used to be, thank God.

A Splash Page is nothing more than an introductory opening page that precedes the website’s main home page, a little like a magazine cover. They usually contain Very Little Content, just a massive attention grabbing image of the band or Flash thingamabob that acts as a link to the band’s home page ‘CLICK HERE TO ENTER SITE’; or worse, the link points to one of the band’s social media profiles like SoundCloud or Facebook …turns out the band hasn’t got a website, just a bloody splash page!

If a band wants to maximise their website’s promotional effectiveness, they should not have a splash page. Having a splash page is one of the most extravagant promotional luxuries for normal independent artists, it’s pure vanity and is a colossal mistake - there, I’ve said it! However, there is more to this than meets the eye.

The clue is in the subtitle “So why do major artists make you and their fans go through them?” Major Artists. The reason some major artists direct visitors through their splash pages is because they are acting as Sales Pages (squeeze page, landing page). These pages will often include three elements, image of band with Enter Site Here, their latest video and a link to ticket sales or album sales. And they work because of the extremely high volumes of targeted traffic.

I’ve an inkling Gemma’s report is going to look positively at splash pages and recommend that artists use them as a sales page or even a pre-sales page; however, splash pages don’t really work for independent artists because they don’t have the same widespread exposure or high volumes of traffic visiting their websites as the major artists. Independent artists should concentrate on search engines, networking (including web links) and real world methods (i.e. visitors type the URL directly into the address bar) for their visitors - yeah I know that might sound boring and a little defeatist. This means Search Engine Optimization (SEO) becomes very important as does usability.

One of the main issues with splash pages is their lack of content that’s required for SEO (see: What’s on your index page? An article from 2004 & needs updating, but the message is there), search engines will list the splash page because it’s the default index.html page, meaning the homepage (where all the content is) isn’t necessarily listed; also, web crawlers have a tendency to hang on splash pages (caused by Script & Flash) and consequently may never fully index the rest of the website! It is textual content that makes search engines understand your website, without it they may misunderstand your website and might list it incorrectly.

I know what you’re thinking, ‘I’ll add some content!’ Well, a splash page with real content isn’t really a splash page anymore!

A splash page makes the visitor click through to find the content that they are looking for, that’s Unfriendly Usability. People don’t like interruptions and being messed around! The faster you can get your messages across, the more likely you are to be successful. So, excessively large images and Flash which can cause download speed and user device problems are big no-nos - usability is always important to website design and productiveness.

Looking positively at splash pages; they do play an essential role in warning us about controlled content on adult, alcohol, gambling and gaming related websites - they’re not all bad.

An independent artist’s website exists to promote the artist to a wider audience, to enable the artist to have full control over their business, and to introduce an air of Stability (a key word. Might also be called professionalism) in an otherwise turbulent and fast moving world wide web. I think an artist’s or band’s opening page should be a simplified version of their press pack, that contains everything a new visitor or fan is looking for!

If you MUST have a Splash Page make sure it includes: 1. An exciting free gift. 2. Your latest video. 3. Album details. 4. An attractive ‘Download/Buy Now’ button (album cover). 5. A mailing list sign-up form. 6. Details for your next gig. 7. Images of fans. 8. Your contact details. 9. Links to the rest of your website. 10. Your photograph and a written description of who and where you are.

Oh, and BTW, I hate it when I follow a link from an artist’s Facebook page to their website only to find a massive image of the artist and a daft link back to their Facebook page - Bounce Rate or Yo-yo effect?

Written by Ian Robson
IanUnsigned Band Promotion help musicians and artists to get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own. Find UBP on and Twitter. Ian has been working on website promotion techniques since 1994.

June 5, 2012

How To Make Your Website Famous In A Weekend

Filed under: website promotion, Band Promotion — ian @ 11:29 pm

The Primary folk rock band expats CheongJu South Korea

I received an eloquent email from Tony Boyd a guitarist in The Primary - a folk rock band made up of a group of expats living in and around CheongJu, South Korea. My first cynical thought was, “Uhm.. expats ay, I wonder how long that band’s going to last?” In their email they list their initial goals, which are very typical of an emerging band: to maximise the number of fans downloading their EP. to increase gig attendance. to raise the profile of their band to a local audience. to improve their visability in the search engines.

I don’t want to be sardonic, I’m like that sometimes, or disbelieving of their commitment, instead I would like to show my support by offering up this blog post to them (hope it helps you Tony), but this post is not just for The Primary, anyone with a Website can make it famous in a weekend :)

O.K. let’s get started

Friday Night

Planning And Preperation You are going to need an incentive (a carrot, a hook) or basically something that will motivate your target audience into visiting your website - it needs brainstorming; it’s a good idea to brainstorm with a small group of colleagues (i.e. the band).

  • Firstly and obviously, you need a website. The Primary do have a site, but if your band hasn’t already got one, get it sorted out tonight and over the week ahead and start making your new website famous next weekend! I recommend two website hosting providers:
    iPower Hosting - “Pro Plan”: $3.95/pm (Sale Price @ time of writing). free domain name. unlimited webspace. unlimited bandwidth - I am an affiliate.
    And Easyspace - “Starter Hosting”: £2.25/pm (@ time of writing). free domain name. 500MB webspace. unlimited bandwidth - I am an affiliate.
    Both iPowerweb and Easyspace are continually running sales promotions and are very competitive with their pricing and services.
  • If you can’t afford to pay and are looking for a free website I heartily recommend WordPress.com; then later if you want to upgrade it’s only $99.00/pa for free domain name or domain mapping. 10GB webspace. unlimited bandwidth. No Ads - of course! VideoPress plugin. Employing a freelancer to design a wordpress site for you is a good idea if you can afford the ’small’ investment. The band PRIMER use Wix.com which is free and typical of a free web hosing provider - easy to use! You can upgrade Wix to “Unlimited”: £7.76/pm (best value @ time of writing). free domain name. 2.5GB webspace. unlimited bandwidth. No Ads. $125 worth of vouchers. SEO pack. Bloody good value.
  • Focus On Your Objective “To make your website famous in a weekend.” WTF does that mean - getting a whole load of visitors in one sudden rush then nothing but ignominy? Or maybe it’s not a short term quick fix surge of frenzied traffic, possibly it’s the start of something that’s going to take a lot longer than the weekend! Yeah, that’s it; realistic website promotion is always a multi-disciplined, long-term effort - actually there’s no magic bullet. You’ve still got to set your goal though - perhaps it’s “to get my name out there”? - that’s your name, not mine, haha :p
    This Weekend We Are Going To Drive Traffic Your Website :) How’s that? O.K., no distractions then, it’s going to take all weekend.
  • Create a plain text file on your computer to Keep Notes [important].
  • You are going to need some Online Resouces, so, sign up to:
    • MailChimp - a free email marketing and email list manager that allows you to design, send and track HTML email campaigns - Also think about Constant Contact, they’ve a 60-Day free trial offer - brilliant for email marketing.
    • Google Alerts - emails sent to you when Google finds new results (i.e. on websites, blogs etc.) that match your search term (i.e. your band’s name, album title and your genre e.g. indie folk rock); so you can monitor the Web and find out what is being said about your band.
    • Google Analytics - so you can evaluate your progress. Keep track of your website’s statistics and social analytics.
    • Google Adsense - so you can evaluate your progress finacially.
    • Google FeedBurner - for spreading the word!
    • SiteTrail - find sites you find interesting and compatible with yours and “trail” them. Then see an aggregated news stream of all the sites you’re trailing - interesting and helpful!
    • WordPress.com - get a free blog (even if you can host one yourself on your own website).
  • If you’re not, you should be on, so sign up to (before you sign up you should visit namecheckr the social username availability checker):
  • Read: The Most Frequently Found Website Promotion Mistakes
  • BTW, keep up-to-date with the latest Band Promotion Ideas Subscribe to the Band Promotion Blog

Bon nuit mon ami

The Primary folk rock band © ThePrimary

Saturday

Morning :) Today is all about getting ready for the big push on Sunday.

Just to get it out of the way and because I know your thinking it, the fastest way to make your website famous is to generate lots of incoming links from important and busy websites that are related to your website’s subject matter, i.e. the indie folk rock scene.

However, we’re not going to spend all weekend building links. We are going to: create the right environment that will satisfy your target audience. then point your potential fan towards your website. Your visitors will keep returning and become fans if they are continually entertained (so it’s an ongoing thing). Your hit count will improve with the quality and quantity of Content, in combination with the quality and quantity of Incoming Links, and Time - it’s not all going to happen overnight!

  • Do some tests on your website to see how it’s standing (IMPORTANT: take notes):
    1. W3C HTML Validation - check the HTML
    2. css validation - check the cascading style sheets
    3. PageRank - has a number of Search Engine Optimization (SEO) Tools, including: ‘keyword density analyzer’, for determining the optimum keyword density for your web page. ‘related keywords’ enables you to identify related keywords and search terms that are closely related to your website and shows an estimate of their monthly search volume. ’search engine simulator’ displays a simulated view of how a web page would be seen by the search engines; it shows you only text that search engines can read - Very Handy For Bands. ’search engine saturation’ shows the number of pages a given search engine has in its index for your website.
    4. Submit Express - This handy tool is a meta tags analyzer, SEO analyzer, website load time checker, keyword density checker and more…

    O.K. then make the appropriate important changes.

  • Check your TITLE tag (in head), the DESCRIPTION meta tag and the KEYWORDS meta tag. If you don’t understand, read Band promotion for unsigned bands, then shoot me an email for more help.
  • Check that your band’s website loads quickly (Google PageSpeed also Submit Express), is in character for your genre, is entertaining, has a purpose and offers an easy mailing list and or newsletter sign up - get some outside opinions.
  • Find about 20 keywords and key-phrases that best describe your band and its genre; think about what your potential fans will search for - for example it could be your: genre indie folk rock, location CheongJu South Korea, favourite venue Club Freebird Hongdae, Seoul, album Beneath The Tide, song titles Faith Healer, Head In The Door… etc., then add them to your website (think SEO) - you’re being found for something else in the search engines other than your band’s name and that’s something V.important.
  • Unify your web presence creating a simple, bold and easy to recognize: avatar or logo, banner image, flyers - think branding, consistency and identity.
  • Make the changes to your website - it should take all morning! Double check image ‘alt’ tags and anchor link ‘title’ tags are correct, it will help with SEO.
  • To host your own blog use, WordPress.org - free blog software, easy to install, loads of free templates and plugins. BTW, WordPress.org is for downloading wordpress to your website; the WordPress.com version is a blog hosted free by WordPress!
  • Add these plugins?:
    • Trackable Social Share Icons - enables your readers to easily share posts on social networks, i.e. Facebook and Twitter.
    • Google Analyticator - adds code to enable Google Analytics.
    • Googlyzer - a handy dashboard for viewing Google Analytics data without leaving the WordPress Admin console.
    • Twitter Badge Widget - for displaying tweets from a specific twitter user.
    • AddThis - a widget like ‘Trackable Social Share Icons’.
  • Tony, you have got a very distinctive avatar, but does it conjure up the aura of your band’s genre? Don’t, Ever, use Twitter’s default avatar, that comes over as being really, really pathetic.
  • Use your band’s name as your Twitter name! Obvious!
  • Always include your location. Where you live can be seen as a selling point; it’s certainly essential information for booking agents - think about your geographics, locality is important.
  • Use your index.html page’s Description meta tag to write an intriguing Twitter profile bio that describes your band in fewer than 160 characters. Add it to Twitter. Everyone who visits your profile will read this, but more importantly, everyone who’s thinking about following you will read it too.
  • Include a link to your Website, not to your Facebook page. If you haven’t got a ‘real’ website, get a free Wordpress blog and use that as your band’s website. Promote your website first over social media profiles; and think about which way the traffic flows to and from your website.
  • Prepare a list of approximately 20 sentences (140 characters) focusing on Your Band’s lifestyle to help trigger a discussion tomorrow - be elegant.
  • Create an email list or database of fans, friends and family using MailChimp. Especially target those within your locale - a group of five should easily be able to assemble a legitimate mailing list of about 400 (ask people first), aim for around 1,500 - 2,000 subscribers - a 2000 subscriber email-shot should be free!
  • Draw up a list of people to approach, for a small, hands-on and dedicated ‘Promotion Team’ (superfans only) that can work both online and offline - a proactive and knowledgable ‘E/street’ team can really help to increase your fan base. Send them an email asking for help.
  • Keep a record of what you are doing by creating a link directory - it’s another one of those plain text files.
  • Add your band’s website to: ODP - Open Directory Project - the most comprehensive human-reviewed directory of the web. It’ll take a little time to get listed, but it will help with your search engine ranking and you’ll get more traffic.
  • Link to your website from all of your social media networking profile pages: Facebook, Twitter, Last.fm, ReverbNation, Wordpress, YouTube…
  • Search for blogs who write about your genre: ‘indie folk rock‘. Join. Contribute unselfishly, don’t talk about yourselves - your link will be included when you leave a comment :)
  • Search for 30 genre and lifstyle related websites: ‘south korean indie rock band‘. Take notes.

The Primary folk rock band © ThePrimary

Sunday

Mornin’. No chatter. Let’s get goin’.

  • Write a 500 words article about the style of your music to put on to your website’s blog (if you’ve only got a wordpress.com one, post it there). Blogging regularly will really get you thinking about your subject and enable you to talk extensively about your music - share generally.
  • Write a 300 words blog post (for wordpress.com) showcasing the brilliance of your fans, include photographs. A great way to get fans involved with your band and get them talking - share on FaceBook.
  • Ping when you post - WordPress supports automatic pingbacks (a type of linkback method) where all links in a published article are pinged when the article is published. It’s an easy way to reach out to other blogs when you post.
  • Add your band’s blog to local search – for more inf. see: Google+ Local Help - if you really want to target local traffic.
  • Find a band’s blog that is enthusiastic and compatible with your band’s lifestyle and genre. Join in, support their community and share generally. Don’t spam them, it’s all about the community, not you. I would say this is the most time consuming task this weekend.
  • Using Twitter Search, search for genre related bands. Follow and or engage in conversation. Make a note of their ID: @BandPromotion. You can search Twitter by using Google (folk rock band Twitter via Google) for some interesting results.
  • Follow other bands followers (that’s why you made a note of their ID, so you can come back to this one) - I think that it’s important to only follow people who have the same high Twitter standards and code of behavior that you do. Firstly that means, a full and expressive profile, for instance: no lazy egg head twitter avatars, a real avatar is a must. a username that’s identifiable. they ’should’ (but it’s definitely not essential) live in or around the same location as you, don’t forget, only local people will come to your gigs. a bio (and tweeting record) that gives an indication of their approval for your genre. a link to a real website or better still a blog (local music bloggers are a prize catch). Don’t be tempted to go down the, ‘Follow.Unfollow.Repeat’ road.
  • Tweet ONE link to your “new” website, announcing your changes. Then get back into conversation with people asking them about their interests.
  • I assume each member of the band has a Twitter account? Well plus one for the band, in The Primary’s case, that’s 6 Twitter accounts! Using the pre-prepared tweets, interact with each other and get into conversation, drawing in other bands use #hashtags. Do this activity throughout the day.
  • DON’T SEND UNSOLICITED EMAILS - NEVER SPAM
  • Create a short 4 line signature for the bottom of each email you send - include: Your name. band’s name. phone number. URL. email address. a 40 character strapline. Add it to your email client or by using your email list and marketing manager dashboard. Make it look attractive
  • Email your superfans, friends and family (on your mailing list) to join you on all your main social networking platforms, and ask them to evangelise via: Email, FB Likes, Retweets, Tagging, Commenting and Sharing. Provide them with interesting material so they can talk about your band, lifestyle and genre.
  • Email 20 ‘local’ websites that fit-in with your genre and lifestyle; ask to swap links - they could be local charities, record shops, cafes, pubs, clubs, venues…
  • Create a simple plain text (or nearly plain) newsletter using MailChimp (or the like). Announce your updated website and talk about your blog posts. Tell them about your incentive (that hook you brainstormed).
  • Got a newsworthy event for Press Release worth publishing? It will boost your popularity and web traffic for a limited time only, but it could be very well worth it! I recommend (UK) PRWeb’s Basic Press Release Package at about £40. They say, “The basic package allows you to attach your website, provide contact information so those interested can find out more about your business, and chose two regional targets so you can focus in on your market.”
  • Referencing the link directory you made yesterday, contact and link. For linking also think networking and for networking think conversations. So that’s, get into deep and meaningful conversation with all those new people - and don’t forget to hook up with them on their favourite social media network.

That’s it - Good Night. If you’ve got any specific questions, please feel free to ask and I’ll do my best for you. GOOD LUCK Tony :)

Written by Ian Robson
IanUnsigned Band Promotion help musicians and artists to get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own. Find UBP on and Twitter. Ian has been working on website promotion techniques since 1994.

April 3, 2012

UK Musician Forums

Filed under: website promotion, Band Promotion — ian @ 6:50 pm

UKmusicianForums
UKmusicianForums

An interesting NEW forum for UK based musicians - Give it a whirl :)

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