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January 28, 2011

OW.LY

Filed under: General Musings — ian @ 3:15 pm

Ow.ly - Shorten urls, share files and track visits - which is handy, I like :)

November 28, 2010

What’s Going Wrong With Your Music Career - imperceptible bollocks logic

Filed under: General Musings — ian @ 10:38 pm

Young People Dancing to Unseen Rock Band Brigada S at Luzhniki Stadium I’ve just got back from talking with Jeremy, an old friend, about his music career, web promotion and monetizing his website; coincidently, I’ve also just received a question from a band that asks, “We are looking for help to get noticed so we can earn enough money to do this full-time.”

It’s my strong opinion that if an individual musician or band wants to ‘make it’ on the music scene and make a living from their music, the most important area to get right is their musicianship and stage act (Music and Performance). Fundamentally, how good at ‘doing it’ are you? This is The Core Essential and best indicator of whether you are going to make it or not. Nine times out of ten, if you are having trouble getting noticed and making money out of your music, then you probably can’t ‘do it’ - seek criticism and advice from an independent and qualified person whose opinion you value and trust. Then act on their advice.

To make a money out of your music, you also need a Business Plan - talent is sometimes not enough! “How much money do you want to make/earn?” Have a consultation with a music industry accountant, see: UK music business accountants list on Vocalist.

Here are my potted thoughts: if you want to make £24K gross (that’s without deductions) per annum from your band’s/artist’s website, you’ve got to take about £480.00 per week. And that is five times more than I’d expect an average band/artist to make from their website with: ad. space, affiliate marketing, donations, Google Adsense, merchandise, downloads and CD sales! Which is why I say, “Don’t concentrate on your website in isolation to everything else.” But, it Is important that your website is a part of your overall business, marketing and promotion strategy; look at the big picture and be open-minded - you need an aim and a plan. The usual ways of earning a living as an independent artist are: Performing (sessions, gigs and touring - I’m not too sure about busking Jez?), Selling Music and Merchandise (CD physicals, downloads, T-shirts, button badges etc.), Publishing (see: PRS for Music (formerly the Performing Right Society) a ‘not for profit’ organization). Also: have a gander at a blog post I wrote in July 2009 Make Money From Your Band’s Website.

If you are having trouble getting your music noticed, revisit Your Core Essential Music and Performance, and take a second look at your Business Plan.

Hang-on, there is a third element, Connectivity. You’ve got it, “How you connect with people.” And Oh My God, this is also where it all goes wrong. You come over as a Tosser and you can’t write a fucking sentence without thinking of yourself first, in fact you can’t write a fucking sentence, why would anyone just say “CHECK OUT OUR MYSPACE” and not give their MySpace address In An Email? Would even the most desperate, half-arsed, alcoholic band promoter bother to scratch around trying to find out who you are? <UNDERSTAND>Delete Button</UNDERSTAND> Noone cares about you, actually, they don’t like you, so don’t fuck them off even more with shitty, egoistical emails.

It’s all about how You come over. How people see you. How They interact with you and how You respond. Yeah, respond. Maybe, how well you listen! Artists need to listen as well as project and promote their point of view. What does your address book/database/mailing list look like? Up-to-date is it? Have you got it sorted, categorized, cross-referenced? No? Well you’re wasting your fucking time then. Because if you don’t know who your talking to, you may as well be talking to your MySpace friends - who don’t give a fuck because they’re twats like you.

Connectivity is being on the same wavelength as the person with whom you are talking, it’s empathy, rapport. As a band or musician, you are going to have to connect with a lot of different people, fans, friends and family (when was the last time you said thanx with some flowers or a box of chox for all the hard work they’ve done?) - are you talking with your local: Pub Landlords, Venues, Gig Promoters, Press, Radio and DJs about “Strictly Come Dancing”? How many hours have you lost, squandered and wasted on FaceSpace this week? …it’s not easy - nobody said it’s easy.

I came across a helpful blog post by Vinny Ribas, Measuring Your Success - that may help you a little Jez.

Music and Performance, Business Plan then Connectivity - imperceptible bollocks logic, one thing follows on from another.

Unsigned Band Promotion (me) play a microscopic part in all this, I help musicians and artists to get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own, and I’m the best.

November 8, 2010

The Queen’s On Facebook

Filed under: General Musings — ian @ 3:19 pm

Sex Pistols- God Save The Queen

The Queen’s on Facebook!

Are You?

May 2, 2010

Band Missed Domain Name

Filed under: Copyright Issue, General Musings, Band News, Band Promotion — ian @ 2:04 pm

Buy Your Name Now - before I do

There have been a couple of incidents recently when I have looked for a band’s website and have discovered that they do not have one. Then I find out that they do not even own their own domain name! Odd. Buy your band’s domain name now, before I do. I like Network Solutions - use the search box above. I am an affiliate, so I will get a small commission, but don’t be put off by that as Network Solutions are excellent value for money.

April 15, 2010

Google’s Just Checking If I’m Human

Filed under: General Musings — ian @ 12:32 pm

Google Sorry

This is a first for me - Google checking to see if I’m a human or a bot! While using google for some research, up popped a ‘We’re Sorry’ message. It appears when Google feels that a computer on your network is sending them automated traffic, and automated queries are against Google’s terms of service. All is soon resolved and service returns to normal after typing in a bloody CAPTCHA. So, Google now think that I’m a human, everyone else thinks I’m an arse!

January 28, 2010

Video Drum Head Are Video Dick Heads

Filed under: General Musings — ian @ 12:01 am

Video Drum Head Are Copycats

Video Drum Head - Video Drum Head are Video Dick Heads

Video Drum Head Have Copied My ‘Old’ Home Page!

…And the reason Video Drum Head are copying Unsigned Band Promotion is because, I am number one in Google for “Band Promotion”. Video Drum Head just don’t get it. And yes, I did send Video Drum Head an email. And no, Video Drum Head did not reply or remove the content! And do you know what? At the bottom of the Video Drum Head page is, Content copyright 2009-2010. Video Drum Head. All rights reserved. Video Drum Head Are Video Dick Heads - I wouldn’t deal with them or trust them. God Help Me.

Cutting The Crap,
Unsigned Band Promotion
UnsignedBandPromotion.com
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~
http://www.unsignedbandpromotion.com/

January 1, 2010

UnsignedBandPromotion Ramble 2010

Filed under: General Musings — ian @ 3:25 pm

unsigned band promotion bands resourcesI’d like things to change around here in 2010!

I am sure my strap-line (Helping musicians and artists get their Websites noticed by fans, search engines and the music industry in half the time they could do it on their own) will not change, UnsignedBandPromotion will still be sweet music for your website, and be the worlds best free website promotion resource and service for musicians and artists - I just want it to be better!

It all started with Matt posting a link to a website that calculated how much ones website is worth. What’s my website worth? I asked, £28,000 came the reply. Yeah, right! I didn’t believe it, but it did get me thinking. Of course there are a whole range of variables to be considered when determining the worth of ones website: How much is the domain name worth? What are the monthly or annual earnings and is there a history of profits? How long has the website been up and running? How much traffic does the website get and are the sources of traffic reliable - is the website itself reliable? How does the website compare with other websites of its type? Does the website have potential to progress? What are the running costs of the website? ect… Then I took a cold, hard look at UnsignedBandPromotion.com, and I came to the conclusion that it’s worth about £8000 at best. Wow, not much for all that effort and what it offers. I also realized that it is I who makes this website and gives the free service, and therefore it is I who will have to change in 2010 and give a better service.

Over the last ten years or so there’s been lots of whingeing from the music industry about piracy, file sharing and profits. And there’s been bounteous and gleeful criticism from the industry commentators telling us that the music industry isn’t keeping up with technology or the mood and temper of the times. But, I really don’t feel sorry for either parties especially the multinational conglomerates like EMI, News Corp., Sony, Universal, Warner and Apple Inc., who have such an influence and massive hold on the industry, their fingers are in so many pies the little indie band doesn’t stand a chance - no change there then!

My simplistic understanding of the music industry is that it falls into two distinct groups, 1. the musicians who create the music, and 2. everyone else in the business!! Why is it when these two groups don’t make their expected profits they blame each other AND The Consumer - never themselves? I know it’s a complex industry but isn’t the customer always right? Ah, the consumer and the customer are two different entities (I’m being ironic)! I believe that a man who takes a business risk is entitled (not guaranteed) to make a profit as a reward, i.e., make a profit by giving customers what they want. And maybe that’s one of the problems, the music industry isn’t heading in the same direction as the one the customer would have chosen for himself?

One of the big changes over the last ten years has been the way musicians are able to create, market and promote their music and themselves. New technology has enabled completely useless and incompetent musicians to stand shoulder to shoulder alongside the idols they admire, follow and emulate (yeah of course I’m talking purely on a ‘Website’ basis here), independent musicians have never had it so good! And yes, that’s another problem for the music industry, sorting out the wheat from the chaff for the consumer. Marketing (the art/business of selling) is about customers, not producers; demand, not supply.

I do not differentiate between musicians good or bad, useless or talented I aim help anyone get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own, as I said, that’s my strap line (BUT, you must have a website. I do not help bands to promote MySpace, PureVolume and profiles in general, or FreeWebs, Yahoo! GeoCities, LYCOS.tripod and other free webhosting type of pages. You need a real Website*). …Which is a pretty big call, but true, and I do it for free. Pound for pound I offer the worlds best free resources and services to help with website promotion for musicians and in the next decade I’m going to do it even better.

December 15, 2009

I Need Your Support Too

Filed under: General Musings, Band News — ian @ 9:20 pm

Donate now to help children affected by the earthquake in Haiti

As per usual at this time of the year, I’d like to explain that Unsigned Band Promotion is Not a business and is Not seeking to make profits from bands using this website. I help musicians and artists get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own and I do it for FREE. There are some costs, and I try to cover these costs by users donations and by promoting affiliate links!

You can show your support to Unsigned Band Promotion by making a small donation, I am not asking for much, as little as £1 or $2 would be greatly appreciated.
Donations are fast, free and secure when made with PayPal.


In 2010 I shall be continuing to support:
Naomi House a purpose-built children’s hospice that provides a homely environment for children with life-limiting conditions that means that they will not live to become adults.
UNICEF the United Nations Children’s Fund, which is a global champion for children’s rights, they make a lasting difference by working with communities and influencing governments.

PLEASE Make a Donation to Naomi House - I’m not an affiliate and do not receive any commission from this link.
PLEASE Make a Donation to UNICEF & Help Children by Buying Cards & Gifts Today - I am an affiliate and do receive a v.small commission from this link.

HAPPY CHRISTMAS
from
Ian

December 7, 2009

Stage Lighting For Bands

Filed under: General Musings — ian @ 1:14 pm

Stage Lighting for Bands by Martin Dudley of Martin's Lights BerkshireI was just trawling through my site looking for glitches, when I found a broken link to Martin’s Lights on a page that demonstrates ‘Content and Linking’ in action - Garden Lighting Berkshire! So I took a gander around Martin’s new website (new to me) and I came across, Martin’s Lights Big Tidy Up.

In the form of a blog, Big Tidy Up is where Martin’s Lights offers for cheap sale, or sometimes for free, equipment and other stuff that is surplus to requirements, but may be of use to others, and that they would prefer not to see thrown away (hence the free bit) - which I think is a brilliant idea. Of course all items are sold as seen but in full working condition unless stated. All prices are ex-warehouse (i.e. you collect from Martin’s Lights in Reading, Berkshire, England, unless you want to have the items sent to you at cost) and exclude VAT. For more information visit, Martin’s Lights & Big Tidy Up and contact Martin’s Lights by email or give them a call - contact details are on their website.

Martin’s Lights have been going since 1994, they supply high quality professional lighting services to all areas of the entertainment and presentation industries. Concerts, tours, festivals and corporate events are supported with a variety of services including: lighting consultancy, design and equipment hire, full lighting production, complete event lighting management and the supply of lighting designers, operators and technicians. If it’s got anything to do with stage lighting for bands, Martin’s Lights should turn you on!

TURN UP THE VOLUME,
Unsigned Band Promotion
UnsignedBandPromotion.com
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~
http://www.unsignedbandpromotion.com/

November 1, 2009

Themis’s Band Promotion Targets First Lady!

Filed under: General Musings, Band Promotion — ian @ 4:21 pm

Themis the underground gothic rock band from Aurora, Ontario pissed me off last week by sending me an email using carbon copy (CC) instead of blind carbon copy (BCC), consequently I’m looking and laughing at the dynamics and interconnections of Themis’s odd list of email contacts - the funniest being, “first.lady@whitehouse.gov”. My email address is there too, not so funny.

The CC facility in your email client will add a selected entry from your address book to an email message, and display their email address in the header information. The BCC does the same but hides their email address in the header information. So, CC shows the email addresses and BCC hides the email addresses - each method has its uses. If you are going to send out an emailshot, use BCC to hide the addresses and you will not annoy anyone - especially the First Lady!

A bands mailing list is so very precious. Protect it, nurture it, it’s pure gold. Don’t fuck it up in one fell swoop by giving out their personal information - think, discretion. And make sure the recipients are subscribed to your list or the law of nature will eventually come down on you like a ton of hot bricks.

Themis follows a Wiccan creed, has a code of ethics and even a mantra, but no “privacy policy” or unsubscribe information - Pity.

If your band is sending out a newsletter, your subscribers will have privacy and unsubscribe expectations. To create a privacy policy go to: DMA privacy policy generator.

Hey Themis, MailChimp make it very easy for bands to send email newsletters, manage subscriber lists, track campaign performance and send RSS to email. They offer a free MailChimp account (Forever Free Plan) where you can store up to 500 subscribers and send up to 3,000 times a month - that’s not bad. Themis, I recommend that you sign-up for MailChimp’s free email plan, and start building a proper list today.

Cutting The Crap,
Unsigned Band Promotion
UnsignedBandPromotion.com
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~
http://www.unsignedbandpromotion.com/

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