Band Promotion Blog

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August 29, 2009

Links and Linking - The Dark Art

Filed under: SEO, website promotion, Band Promotion — ian @ 9:09 pm

You asked "Band Needs Help With Promotion - how can we promote our band’s website to get our name out there and get more fans?" I looked at your band’s website I found two common problems, poor content and a poor linking strategy. I often rant on about content, content and content (take a look around my Blog) so now it’s the turn of Links and Linking!

Have you got a linking strategy? I couldn’t find one! A linking strategy is Your way of getting backlinks to your website that will help you to achieve your aims and goals - it’s all about planning and the big picture.

What are you aiming to achieve by promoting your band’s website? You said, "to get our name out there and get more fans", so I’m going to go with that.

A word about content: you’re going nowhere with zero content, who’s going to link to bollocks? Fix your content problem first - I see you’ve got a blog, make it your opening page, that would be better. For content think conversations.

O.K., basically there are three types of links: Outgoing links. Incoming links. Internal links.
Outgoing Links are links that lead Away from your website. They are important partly because the hypertext becomes a keyword.

Incoming Links (also called: backward links and back links) are links that point To your website. They are very important and represent one of the main ways future fans will find you.

Internal Links are links that point To your website from Within your website. They help to define the understanding of your website.

Linking in my view should be organic. Organic linking is natural and balanced, it’s linking with websites that are relevant and related to yours using a wide variety of different methods. Organic links tend to receive more traffic than non-organic (unrelated) links. Try to link with like minded websites. For a very basic example of content and linking in action see: Garden Lighting Berkshire (the page only has about 20 back links).

A Mini ‘Brainstorming’ Session

Well not really true brainstorming, but, discuss with the band…

Set Your Goals

To get our name out there - build a brand: name promotion.
To get more fans - build a fan base: invite friends, start a mailing list.

Do Some Research

Keywords be found for something else other than your band’s name:
Genre: indie rock band. Location: Wandsworth Common, London.
Other Ideas: favourite venue name. album and song titles. …remember the long tail.

How will your future fans discover you - Online or real world and how will you mix it?

Who are your existing fans and who are your target fans - what are their interests, lifestyles and how might they be attracted?

Your geographic location - local colleges & universities, independent record shops, fashion shops, cool coffee houses, pubs and nightclubs, etc. have they got websites? Will they let you put up a flyer, swap links? Do you know someone who works in one of these places?

Find Local Bands To Link And Gig With - for linking think networking
electronic rock bands London - on Google
rock bands - on Google Directory
"add your link" "rock band" - on Google
site:profile.myspace.com electronic rock band - search MySpace for ‘electronic rock band’ on Google

Do - Action

Take a look at your genre, your music and the people who listen to it, then target websites that fit-in with the "lifestyle" e.g., you are an electronic rock band, try approaching Urban Clothing &or Headphone websites like WeSC (We are the Superlative Conspiracy) - sorry about the poor example Julian, but you know what I mean.

Make your band’s website The focal point, Link To Your Website from all of your ’social media’ profile pages: MySpace, Facebook, Twitter, Last.fm, ReverbNation, Wordpress/Blogger, YouTube, etc.

Keep a record of what you are doing by creating a link directory.

Create simple, bold and easy to recognize: avatar or logo, banner image, flyers - think branding, consistency and identity.
</brainstorming_session>

The What, Where and How of Back Links

The wide variety of different methods…

Reciprocal Links To get links you have to give links, it’s called reciprocal linking. Reciprocal linking with like minded, complementary websites (esp. other local bands) that fit your genre, is a good way to start promoting your band’s website and should be a matter of course. Each time you come into contact with a ‘compatible’ band start networking and swap website addresses (get some business cards). If you’re an SEO expert or an Internet marketing guru you might now be thinking ‘balderdash’, but I disagree, reciprocal linking is still alive and well - just don’t go mad with it and be very selective with whom you swap links.

The One-way Back Link An un-reciprocated link. This is the type of link fans, friends and family can help you with by including forum signatures, contributing to blogs and linking to you from their websites - not to mention social networking esp. Twitter. Make sure they don’t spam or more harm than good will come of it. Venues often link to performing bands’ MySpace, get them to link to your website.

The Big Bertha Link Just one link from a powerful site like the BBC.co.uk or the Guardian.co.uk could do it for you, of course they’re almost impossible to get, but if you keep chipping away you should get a link somewhere i.e., the BBC’s Onemusic or BBC London (BBC local).

Media Links Following on from the Big Bertha link, links gained from the media are invaluable for obvious reasons. The best places to get links are: local radio and TV. local newspapers. specialist, niche, genre magazines. online radio, podcast sites. You can get these types of links by promoting yourself through and on-the-back-of your chosen charity (instead of doing ‘free gigs’ ask for a donation (+link) towards your charity), local media are often looking for ways to appear philanthropic! Keep your eyes on the news and be ready with a story!

Press Release Links And following on from the media link… A press release is written and sent by you to a press release submission service or a journalist (if you know one), in order to highlight an important gig or pass on information that describes the who, what, where, when, why and how of your story. There are quite a few free press release submission websites, as for the journalists, look for journalists and publications interested in your genre. Obviously we’re talking about quality newsworthy information that journalists can get their teeth into.

Directory Links Google Directory, DMOZ and Yahoo are the most well known, but there are many specialist music directories and "lists" you just have to look around. Some directories ask for money, personally I wouldn’t pay for a link!

TLD Links Top Level Domain links are worth making the effort for because they usually transfer a little of their higher ‘trust’ and ‘page rank’ to you. What I’m talking about here is getting links from established websites with domain extensions like: .edu .gov .net .org. To qualify for these types of links your website needs to contain high quality content.

Signature and Comment Links The classic way for a band to increase the number of links pointing to their website is by using signatures in forums and commenting in genre related blogs. Forums, blogs, guestbooks, message boards and newsgroups - there are many thousands of these. You will get the best results if you become part of the community, spend some time reading before posting, don’t just blatantly plug your band, it’s bad for business. Create a very short signature that includes a link to your website. The true promotional value of forum, newsgroup and blog, signature and comment links is very moderate at best, what you actually have to say, your input, has a much bigger bearing on the result - so that’s content again!

Wheel Links This is taking internal linking to the extreme. You create twenty or so totally independent websites with their own domain names and hosting, they all give one-way links to your band’s website - The Authority Hub. This method does work, but it’s very time consuming and expensive - it may not be worth the time, effort or the money. It can be done with free webhosting sites like FreeWebs, Yahoo! GeoCities, LYCOS.tripod and from social media profile pages too, but unless you’ve got time to kill, I wouldn’t bother! You’ve got profile pages but you’re linking to your MySpace - ‘Think Website’.

Crème de la Crème Not to be confused with a profile page, the cream of the crop is a hosted content link or a presell page, which is a stand-alone HTML file dedicated to you and your band’s website. I make them, they’re called Micro-Sites and they’re a marketeer’s linking dream. You get textual links placed within targeted relevant content that promotes the band’s: url. name. genre. venue. Encouraging organic human click-through traffic, the page is an additional, dedicated entry point to your website. The Micro-Site should rank for itself and will add rank to yours. Your adverts and content are included on an established and trusted website (UnsignedBandPromotion.com). Plus, bands can own ALL the adverts, which has a number of important spin-offs. This type of link is almost impossible to get, especially as I’m not making them anymore, well, they’re by invitation only.

Avoid… In My Opinion Websites selling paid text links, Free For All links pages, Automated Link Exchanges and Webrings, they could bring a massive surge of traffic to your website, but not through genuine inquisitiveness or interest and they almost always increase spam email to beyond the limit. The only person/website to benefit is the person/website that set up the scheme in the first place. Handle with kid gloves. And if they are asking for money, run away as fast as you can. Buying links should only be done in very special circumstances - there are plenty of free linking opportunities.

Linking Notes

SPAM Don’t do it. When I read the words, "Sorry about the shameless self promotion, but…", rightly or wrongly I think Spam and I don’t read on. And in a way that’s the problem with spam, the actual and the perceived, for instance, here’s the entire contents of an email I received, verbatim, "We have a professional produced CD. If you have interest in listening, please send name and address and we will pack it off" Was that spam? I think bands walk a narrow path when they are in the act of marketing and promotion. If you’ve enlisted some promo. help from fans, friends and family, warn them about spamming or it will cost you dearly.

Content Keep your website up-to-date, don’t let it get stale and do your best to come up with original ideas. Content is always the keyword in website promotion. Good content means other websites will want to link to you.

Page Ranking There’s no need to worry about PR, unless it stays at 0 for a long period. PR will improve with the quality and quantity of Content, in combination with the quality and quantity of Back Links, and Time. Pick your linking partners based on quality, relevancy, traffic, and how they fit in with your lifestyle and aura.

The Linking Mix You wouldn’t put all your eggs into one basket, so don’t rely solely on one method of linking, vary your linking strategy as much as you possibly can.

Oh, and don’t forget Julian I can give you a reciprocal link, see: Band Promotion Links.

In Conversation With Bands,
Unsigned Band Promotion
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~
http://www.unsignedbandpromotion.com/

August 13, 2009

The Arabella Question

Filed under: SEO, Band Promotion — ian @ 4:21 pm

Arabella blues pop band coventry - Kasbah nightclub West MidlandsI received an email from James (Vox, Guitar) of Arabella a dirty blues pop band from Coventry, West Midlands asking: “Please would you explain how micro-sites help SEO so much as the results seem pretty remarkable”? My answer: “An UBP Micro-Site is almost the perfect link”.

Yeah, but there’s more, SEO is a method of increasing the amount of visitors to a website by targeting the website specifically to a particular search engine, ensuring the website will be found in the result pages for targeted keywords - that’s one of the definitions anyway. There are two main directive headings; Content and Linking, and each of these have many subheadings all with tomes written about them and industries built around them. Unsigned Band Promotion’s Micro-Sites are reasonably well placed within most of the SEO criteria.

Of course I could just give bands a backlink, but compared to a simple text link a Micro-Site offers much more…

  • Links placed within highly targeted relevant content that promotes the band’s: url. name. genre. venue.
  • Organic human click-through traffic - an additional dedicated entry point to your website.
  • The Micro-Site ranks for itself and will add rank to yours.
  • Your adverts and content are included on an established and trusted website (UnsignedBandPromotion.com).
  • Bands can own ALL the adverts, which has a number of important spin-offs.
  • The Micro-Site is ‘a presell page’ or ‘hosted content’ - a marketeer’s linking zenith.

I am not making Micro-Sites by request anymore, only by invitation, sorry. Don’t be downhearted though, you are welcome to copy a Micro-Site and alter it to include your style and information. Please include a link back to me.

Arabella blues pop band coventry - Kasbah nightclub West Midlands Arabella blues pop band coventry - BIOGRAPHY Arabella blues pop band coventry - MUSIC Arabella blues pop band coventry - PRESS Arabella blues pop band coventry - MEDIA

June 29, 2009

Music Video Going Viral

Filed under: Band Promotion, Marketing — ian @ 11:14 am

One of the big buzzwords from the last ten years has been “Viral Marketing” because of its promise of fame and fortune. Viral marketing is a marketing technique that uses the various forms of social networking to generate increased brand exposure. The term was first used by Tim Draper to describe Hotmail’s practice of adding a signature at the end of a user’s outgoing email message to advertise itself, thus spreading the word via its users. Going viral (an Internet marketeers dream) is when the object of interest (usually a video) is quickly passed around by word of mouth (social networking in all of its forms) and brand awareness grows exponentially.

From a bands point of view, there has never been a better time to spread the word and market ones music with so many excellent networking applications and tools available. And going viral - the tantalizing, teasing lure that draws in hundreds of thousands of bands to overloaded sites like MySpace, YouTube, Twitter and Facebook - is still just a dream for the majority of independent bands who can’t organize themselves to set up an official website, let alone plan out a marketing budget. But, if you want to go viral and get noticed by the mainstream media, you will have to get your arse in gear and get your band a Music Video.

carlyI was contacted by Caroline Bottomley of Radar Music Videos requesting a link from Unsigned Band Promotion (me) and I thought, “I ought to do a blog post about Radar Music Videos”. Why? Because I don’t know anything about making music videos, and Caroline is a doppelganger of my lovely niece Carly!

I start off my investigations by reading Radar and in Google. I Google:
“Music Videos”, “Music Video Production”, Music Video Production Companies UK, Music Video Directors, Music Video Promotion.

Here’s a sample of what I viewed/read (not in any order):
Music Videos on Yahoo, YouTube, The Music Video Production Association (MVPA), British Music Video Directors, Amstore - Music Video Production, Rupert Noble - Music Video Production UK, Happy Hour Productions, After Hours Films, The Music Video DataBase, Radar Music Videos, Radar Commissioned Videos, plus various inf. on Twitter and MySpace.

A music video is basically a “commercial” for the band, they are normally made for marketing and promotion. And along with a demo CD, a website and professional images (which normally precede), they are The must have for a band - venue managers, promoters and booking agents love a well made music video, they can get a much better idea of what a band is like if they can watch a live performance. A music video will not come cheap, I posted How should a band spend £300 of promotional money?, however, £300 will not buy much in the music video production world where the base/entry level costs would be about £1,000.

Put your heads together and work out your marketing and promotion budget and strategy - you’ll want a return on investment (difficult to calculate). I’d say an independent band needs to budget between £2k to £7k to be able to hire a music video director who will do everything for you - of course a much cheaper option would be to use a student filmmaker or someone just starting out in the industry. The advice Caroline gives bands and labels on Radar who aren’t sure about what budget to post: low budgets are unlikely to attract experienced directors, and experience really does make a difference to the quality of a music video. Higher budgets are much more likely to attract experienced people who you can be pretty sure will turn in what they describe in a treatment and probably exceed expectations. Less experienced directors are less likely to be able to turn in a video as described in their treatment.

If you are spending large sums of money I (Me not Caroline) would recommend that you use an established music video director with a track record to help cut your financial risks.

So, how does a band find a video production company? Enter Radar Music Videos an intermediary between bands & artists and a worldwide network of music video directors.

This is what they have to say about themselves:
Radar Music Videos is a global network of music video directors, ranging from viral hitmakers and award winners to student filmmakers. Bands and indie labels use the Briefs board on the site to advertise their music video brief and invite treatments.”

“Bands/labels can click through to the profiles of directors whose treatments they like to see biogs and showreels. All directors who submit treatments are ranked according to their experience and nearly always, more experienced directors make better music videos. Bigger budgets and planned promo campaigns will attract higher ranking directors, bands/labels with very small budgets will attract treatments from newer directors. The site works best for budgets between £100/$150 and £5,000/$7,500. Above that, we recommend clients find a local production company, where they can go on shoots, into the edit and so on. If you’re spending more than £5k/$7.5k you probably want to get more hands on. The best music videos usually come from a brief that is ‘open to all ideas’ and which doesn’t need to be performance based.”

“Radar holds back 15% of the video budget and bills for that 15% if the client commissions a Radar director. There are no additional charges and nothing charged if there’s no commission. We’re also non-exclusive, so bands and labels can be soliciting treatments from their usual director contacts at the same time they’re advertising with us.”

“Artists and labels say they appreciate:
The talent discovery.
The number of treatments they get.
That we make it easy to evaluate and choose directors.
They think they get much better music videos through us then they would commissioning on their own.
They often get great promotion - videos we promote have generated 3 million views and many features.

If you want to go viral and get noticed by the mainstream media, get your arse in gear, get over to Radar, get a music video.

June 2, 2009

Unsigned Bands At Ben Sherman

Filed under: Band News, Band Promotion — ian @ 2:35 pm

Unsigned Bands at Ben SermanI took my son into Ben Sherman, Reading, last Friday to buy a T-shirt, while I was there I saw and picked up a card that announced, “Are you an unsigned band or talent?” and this is what it goes on to say:

In February 2009 Ben Sherman re-launched it’s website. It’s bold, it’s beautiful and in the spirit of all things mod, we’ll continue to support the best British bands out there.

Put the scales of justice back into balance, and make your music heard.

Each month our Big British Sound page will shed the limelight on an unsigned talent. Your signature track will play automatically as our browsers click their way around the site, and we’ll even dedicate an entire page to you; band bio, gallery, media player with tree of your best, videos, links to your MySpace… the lot. Think of us as your musical pied pipers.

To expose yourselves (in the best kind of way) to thousands of new groupies, send an email to: unsigned@BenSherman.co.uk, along with a link to your MySpace, or simply attach three of your favourite tracks.

If you make the grade, we’ll be in touch.

Nice one Ben Sherman

March 26, 2009

How should a band spend £300 of promotional money?

Filed under: Band Promotion — ian @ 9:15 am

How should a band spend £300 of promotional moneyA couple of weeks ago Valerie King who is a senior contributor for the Atlanta online music resource The Silver Tongue contacted me regarding her blog post, The Art of Blatant Self-Promotion: A “How To Guide” for Artists and Musicians. She asked me if I’d take a gander and do an interview on what UnsignedBandPromotion.com is all about, sometime in the future.

I had The Silver Tongue interview in my mind when I read Ariel Hyatt’s Social Media & Online Marketing For Musicians - 10 Questions For an Expert in the Trenches on Music Think Tank, and I wondered what questions Valerie would ask me and how I would be able to respond? Have a read of the MTT post and see question 10. So in preparation I asked myself the question: How should a band spend £300 of promotional money? £300 is about $500! Of course, £300 doesn’t go very far if you’re employing someone in the UK for “social media networking services and instruction” - one day at best! But you might be surprised to see how far £300 goes.

  1. £62 If you haven’t got one already, get yourself a website. £62 (per annum) will get you a free domain name and free setup, 1500 gig’s of webspace, 15000 gig’s of bandwidth, 2500 email@yourdomain.com accounts, blogs, forums, galleries, e-commerce software - a quick start online store, $75 in Google and Yahoo search credits, etc…
    Networking and online marketing needs focus, a strategy and a focal point. Your own domain name and website is the perfect focal point. For more inf. see: iPowerWeb
  2. £125 One of the reasons a band should have a website is so they can collect fans email addresses and send out a newsletter and gig information. A well maintained mailing list is the one thing that will increase your audience numbers and boost your website’s traffic. £125 (per annum) will buy email marketing software (hosted is best) that will allow you to have up to 500 subscribers (more subscribers will cost more), and unlimited: email campaigns, website sign up forms, newsletters and autoresponders… A website and an email newsletter go together like rock & roll. For more inf. see: AWeber.
  3. £62 A common free gift for a band to give away is an mp3 - the more people who listen to your music, the more music you’re likely to sell. A flash drive is an expensive free gift, handle with care, but it would make a terrific prize or lure for a gig. £62 will buy you, 20 X 1GB USB flash drives at an average low cost of about $4.99 from Amazon, eBay and Google Product Search - obviously you need to load it up with your music - and maybe earn some ‘extra’ (even pay for the whole shebang) by including your sponsors message. Ask the recipients to pass it on once they’ve downloaded your music.
  4. £13 One of the most important ingredients in a successful marketing campaign is Your Contact Information - it should be on everything. £13 will buy you a self-inking rubber stamp that includes: your logo and 4 lines of text in black, red or blue ink. Include: your band’s name, telephone number, email address, website URL. There are loads of sellers on the ‘net. It’s very low tech but an effective and productive idea - stamp it onto everything!
  5. £38 Give something away. Nothing on the internet is really free, there’s always a pay off: “We give you a voucher from the website and you get a free gift at our next gig” :: “You join our mailing list”. The problem is, how much to give away? £38 will buy you 100 x 25mm badges imprinted with band’s name and logo. Of course you don’t have to give them away, selling badges is an age old way of promoting your band’s name and making a few quid too.
    As with all ‘merchandising’ products, the more you buy the cheaper the individual item becomes. Here are some more ideas: bumper stickers, drum sticks, fake tattoos, greeting cards, guitar picks, imprinted pens, lanyards, lighters, matchbooks, portfolio of signed pictures (DIY version), stickers. There are loads of sellers on the ‘net. Make sure the free gift is easy to find and simple to get, and don’t forget the pay off.

Ciao 4 niao,
Unsigned Band Promotion
UnsignedBandPromotion.com
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~
http://www.unsignedbandpromotion.com/

March 2, 2009

Unsigned Band Promotion UK

Filed under: Band Promotion — ian @ 11:23 am

Profile Under ConstructionWhile UnsignedBandPromotion.co.uk is developing, I am giving UK bands the chance to advertise and sell their Albums, MP3s or Merchandise from the front page.

Of course I am doing it for free. If you want to add links to your album, MP3 or merchandise go to: Add Your Link to find out what information I need.

As usual I will be promoting the website organically - which means I will not be paying for the privilege of being in the top ten search engine results for my chosen keywords. It would have helped if I’d chosen some keywords!!!

In Conversation With Bands,
Unsigned Band Promotion
UnsignedBandPromotion.com
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~
http://www.unsignedbandpromotion.com/

February 12, 2009

The Slips - Electro Band London

Filed under: Band Promotion — ian @ 12:02 am

the slips electro band london

The Slips

The Slips are an electro band from London. They asked me ever so nicely if I’d do a little feature? Why not? Here it is.

Even though The Slips have only been going for just over a year (formed summer 2007), they are already generating a storm in the electro scene. David Treahearn and Rob Haggett (The Slips) come with a pedigree and a neon sign that says, "successful future", having worked alongside the renowned Mark Stent in his London studio and with everyone from Madonna and Gwen Stefani to Bjork, Massive Attack and FischerSpooner - they sure seem to be going places, so they say.

But what do I know about them apart from what I read: "Super-hot upcoming electro duo with their super-hot CSS remix" says Rob da Bank, Radio 1, "Dirty Daft Punk funk which out LCD’s LCD Soundsystem" - Clash Magazine, and what I hear on The Slips’s MySpace page?

the slips electro band london ukUnfortunately, I would not say that The Slips’s website is pulsating, gloriously bouncy or super-hot [Oh! You thought this was going to be a "Band Review". No, this is a "Band’s Website Review" - sort of!] considering these two guys are super high tech - I’m very disappointed.

The Positively Good Bits The first thing you see on The Slips’s website is (their logo): "Enter Your Email" so you can begin to download their free remixes, not many bands do this as well as The Slips. There’s a payoff (great), The Slips get your email, you get their "gloriously bouncy bit of electro-glitch disco" (quote London Metro) RMX as a free download - and that is perfect and almost enough to satisfy my taste buds.

The home page has some textual content on, including good contact details, but that’s it, nothing else!

The Negatively Nasty Bits Well actually the list is so long it’s embarrassing, so I’m only going to highlight the main points. Taking it from the top: The website address www.theslips.net redirects to www.overspecific.com/slips/, and a redirect usually employs <FRAMES>, it’s not totally disastrous, but it thins down the promotional effectiveness of the main URL - theslips.net. This is a very common problem, a lot of bands do it, especially redirecting to MySpace.

The real main page ‘www.overspecific.com/slips/’ does not Validate. There are loads of errors caused mainly by the mostly missing/incorrect DOCTYPE declaration. The IMG alt tag is also missing - a keywords opportunity missed.

The <TITLE> tag is ‘The Slips’ which is too short, use up to 40 characters including the spaces. Put your band’s name first, use lowercase and no punctuation e.g: ‘the slips electro rock band london’. The <DESCRIPTION> meta tag is missing. You need this. Basically you need a short readable sentence with minimal punctuation of no more than 150 characters including spaces - put the band’s name first. The <KEYWORDS> meta tag is missing. Only include the most frequently used keywords contained within the title, description and the webpage, use lowercase - the keywords meta tag is not vital.

Of course I could go on, but I’m not going to because what’s missing from their website is real content and purpose to be there, the home page is really just a click-through portal to The Slips’s MySpace page, it should be the other way around, there are no other pages on their website. For more information about what The Slips should do with their website, see: SEO for Bands. The Slips have 11679 MySpace friends at time of writing, and this should translate to about 7 committed fans or should I say voracious customers. Those seven committed fans need to be identified, contacted and cherished.

The Slips - 7' vinyl, A: Girls at the Back Up, B: Cadillac Crash - $6.99The Slips released a 7" single Girls At The Back Up in the States as part of LA based IAMSOUND’s Singles Club, reaching No. 6 on The Hype Machine on the day of the release - awesome BUY it NOW - Click Here - $6.99 uses PayPal or you can BUY NOW From iTunes - MP3s or 7′ vinyl with including DRM-free MP3s.

Editors Note [23.02.2010]: The Slips have recently updated their Website and they now have a shiny new one. So I’ve updated these links, they no longer point to www.theslips.net!

main photograph copyright Joe Hunt & The Slips

January 4, 2009

New Micro-Site For Color Theory

Filed under: SEO, Band Sponsorship, website promotion, Band News, Band Promotion — ian @ 12:55 pm

Depeche Mode by Color Theory - electronic piano pop band Huntington Beach, CaliforniaI first discovered Color Theory when I stumbled into Brian Hazard’s erudite blog Passive Promotion. Brian is Color Theory, and the Passive Promotion blog is Brian’s narrative of his efforts to promote "The Thought Chapter", his latest and seventh album. Funnily enough though, it was the artwork for The Thought Chapter by Maya Klein that first caught my attention in: The Thought Chapter has left the building, it made me read on, and I soon realized what a thoughtful, talented and intelligent man Brian Hazard is.

It was my wholehearted pleasure to make Color Theory a Micro-Site and crank up their Internet presence a few more notches. Great music may promote itself! But Websites don’t ;)

December 14, 2008

Band Support?

Filed under: SEO, Band Sponsorship, website promotion, Band News, Band Promotion — ian @ 10:32 pm

MenendezFollowing my Buddhist beliefs, Unsigned Band Promotion is not a business and is not seeking to make profits from bands using this website. I help musicians and artists get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own and I do it for FREE. There are some costs to be covered, and I try to meet these costs by users donations and by promoting affiliate links. But, I’m still way, way out-of-pocket!

It’s always tough trying to keep a free service going, especially when it is so very hands-on. Please show your support and make a small donation. I am not asking for much, as little as £1 or $2 would be greatly appreciated.

Very many thanks for your support
Donations are fast, free and secure when made with PayPal


HAPPY CHRISTMAS
from
Unsigned Band Promotion
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~
http://www.unsignedbandpromotion.com/

December 3, 2008

Online Music Promotion Opportunity

Filed under: website promotion, Band News, Band Promotion — ian @ 8:26 pm

Coast Production Online Music Promotion Opportunity
The award wining production company Coast are looking to make contact with unsigned bands who would be willing to allow their track(s) to be used in an major online ad campaign (we’re talking for free here). Each of the tracks used will feature in a series of video blog films designed to promote the skincare range, Clean and Clear. In return for the use of your track, each band featured will have a profile and link from the Clean and Clear- Celia & Chloe website. This is an opportunity for artists to have their music heard by tens of thousands of people and increase the traffic to your myspace or website.

If you’d like your track to be considered please email Tony McKee at Coast Productions with a link to your track.

Obviously they are looking for bands who appeal to teenagers especially girls!

Unsigned Band Promotion UnsignedBandPromotion.com

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