Band Promotion Blog

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March 8, 2010

Searching For New Friends

Filed under: Band Promotion — ian @ 10:36 pm

If you want to promote your band on on social networking sites, a good idea is to find bands of the same genre and from the same locale and get into conversation with them. You can find these bands by searching in Google [click to search for Punk Rock Bands London].

Type this into Google: site:profile.myspace.com punk rock london [you can just click!] and it will find MySpace Profiles that are predominantly about "Punk Rock" and in or about "London"!

Today I came upon this little nugget via Twitter, 7 Insanely Useful Ways to Search Twitter for Marketing by John Jantsch - it’s well worth a read.

From that article by John Jantsch we get: intitle:"punk rock* on twitter" site:twitter.com [you can just click!] - nice, elegant, handy.

Helping Indie Bands With Their Promotion,
Unsigned Band Promotion
UnsignedBandPromotion.com
Helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own.

March 2, 2010

Dating Agency For Lonely Hearts Club Band?

Filed under: Band News, Band Promotion — ian @ 11:53 am

Band Directory

Band Directory
Sebastian Gibbs of Band Directory contacted me regarding a link - I wonder if that’s a reciprocal link? Anyway, Band Directory is one of those sites like Unsigned Band Promotion and London Gigs, that needs your support if you want to benefit from it - sort of in it to win it - Give tham a try.

If you read this blog regularly you will know that I feel strongly about indie bands promoting themselves locally i.e., Gigdoggy’s Gigs List was high in my esteem (sadly the beta version came to nothing) because it promoted collaborative networking, Band Directory could be seen in a similar light. Their aim is to, “match lots of suitable local bands to venues” and it’s basically Free unless you want Premium Promotion.

I must say, Band Directory does sound a little like Band Direction (a social network for musicians, venue owners and producers)! However, I’m not going to worry about that because Band Directory is UK based and up-and-running, Band Direction hasn’t gone live (may never go live) and is USA based. Lemonrock is worth a mention and more than a gander.

February 13, 2010

5 Ways To Promote Your Band’s Website Locally

Filed under: website promotion, Band Promotion — ian @ 10:15 pm

Et des images - Chris CB Photographie | Tremore @ La Bellevilloise (Clak!), Paris
Promoting your band’s website locally is about getting more people to come to your gigs (if you don’t gig, don’t bother), it’s usually only locals who’ll turn up and support you. By promoting your band’s website locally you are also promoting your band locally - it works best if you’re hands-on, real world, for instance, if you want to get a link from the local press or local radio, it would help if your band proactively supports a local charity.

Local is the area around your favourite venue (the venue you like and play most) or your town. Get a map. Find the venue or town centre. Draw a circle with a radius of about 25 miles (about 40 kilometres) around the venue or town centre. That’s local. 25 miles represents the distance people would be prepared to travel to see an independent band in the UK. Because of the transport infrastructure and familiarity with commuting, you can have a 35 mile radius around a London venue (same in most large cities). Bands who operate in large cities have a big advantage - of course you don’t have to target everyone!

 

  1. Swap links and get involved with local: businesses, charities, record shops, fashion shops, cafes, pubs, clubs, venues. Get links from local: press, radio.
  2. (Legally) Hand out, post, pin up, stick and drop (accidentally!): flyers, stickers, business cards, button badges - in and around: schools, colleges, universities, record shops, fashion shops, cafes, pubs, clubs, venues and churches. Include your band’s name, website address and free gift details.
  3. Team-up and collaborate with 5 or more local bands of the same or complementary genre and promote each other online and offline.
  4. Use the networking communities (esp. Facebook, MySpace, ReverbNation) to communicate with the locals. Always make your website The focal point.
  5. Create a mailing list / database of fans, friends and family, target those within your locale and ask them for support. And don’t forget, if you can’t make it locally with the support of your fans, friends and family, you’re not going to make it anywhere!

February 9, 2010

5 Easy Website Promotion Strategies For Bands

Filed under: SEO, website promotion, Band Promotion — ian @ 8:46 pm

Et des images - Chris CB Photographie

  1. Tweak and improve your band’s website 5 times a year. Don’t cloud your mind (or website) with Web 2.0 and Apps., just think about your fans and aim to project your band’s identity.
  2. Find the top 5 keywords and key-phrases that best describe your band. Think about what your potential fans will search for. Then stick them in your Title tag, Description meta tag and Body of the appropriate page. Now you’re being found for something else in the search engines other than your band’s name. Example:- it could be: your genre (indie rock band), your location (Chelsea, London), the name of your favourite venue or your album and song titles…
  3. Link with 5 other websites each week. For linking think networking and for networking think conversations. So that’s, get into conversation with five new people each week and swap links. Start off by making your website the focal point of your social networking profiles.
  4. Blog 3 times a week (What? Not five!). Blogging regularly will really get you thinking about your subject and enable you to talk about your music. It will increase the size, quality and visibility of your website and therefore make linking easier.
  5. Announce your website 5 times a year via a newsletter. Start off with a free MailChimp (mailchimp.com) mailing list. Four band members should easily be able to assemble a legitimate mailing list of about 300 people - ask them first if they want to be on the list, then ask them to recommend you to their friends.

February 6, 2010

Micro-Site Update For Andy Kostek

Filed under: Band Promotion — ian @ 9:36 pm

Andy Kostek folk rock singer songwriter Southampton Hampshire Andy Kostek has just released his new album My Mirage on CD Baby, and to help him out I’ve just updated his Micro-Site with the new information. I’ve made a few other little changes too! Andy’s well set up with a website and networking profiles - MySpace, CD Baby, Facebook, Twitter, Flickr, ReverbNation - but, how many of you bands and artists know the difference between a website and a profile? Ever since I started helping bands to promote their websites back in August 2004, I have been amazed by the number of bands who have folded and by the number of bands who have abandoned their websites in favour of social networking portfolios (a collection of social networking profiles)! While I realize that these two facts aren’t wholly connected, there is in my opinion a correlation. I think that when a band gives up its website in favour of a social networking portfolio it is a sign of decline and dissolution - it certainly says their website wasn’t working, and maybe it also says they are not very good at networking - I was not talking about Andy there!

A Website is your place on the Internet, you own it and you can express yourself no matter how you like there. A Profile Page is part of someone else’s website, you don’t own it and there are limitations. MySpace, for instance, isn’t your space, it’s Rupert Murdoch’s News Corporation’s space! So, an important difference between a website and a profile page is, you own the website not the profile page. I’ve got a 101 Reasons Why Your Band Needs A Website but, I think the top three are (not in any special order):

  • Owning a Website shows credibility, control and professionalism.
  • Your website is at the top of the promotion, marketing pyramid, your profile pages should form the strong foundation.
  • Your fans want you to have a Website.

Andy Kostek My Mirage, 11 tracks - CD price: $10.99, MP3 price: $9.99 on CD Baby The Crème de la Crème of profile pages is the UBP Micro-Site - they’re a marketeer’s linking dream, however, they are much under valued and misunderstood by the music community who are in favour of social networking. It will be interesting to see if my little effort helps him. Good Luck Andy.

TURN UP THE VOLUME
Unsigned Band Promotion
UnsignedBandPromotion.com
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~
http://www.unsignedbandpromotion.com/

January 25, 2010

Swanzai - Website Design For Indie Bands

Filed under: Band News, Band Promotion — ian @ 11:01 pm

Swanzai Design | quality graphic and web site design for bandsI was contacted by Michael Swando of Swanzai - he wants a link, I wonder if he’ll link back? I doubt it! I get the impression he’s on the up - he has done some very good posters. This is what he has to say about himself:

Swanzai.net is a small graphic design firm based in Chicago, IL, specializing in creating high-end show posters, websites, flyers, and merchandise for bands and musicians. We’ve got over 8 years experience and dozens of stunning posters and websites already created for bands in Detroit, Chicago, and Phoenix. On top of this, we’ve adjusted our pricing down to nearly self-defeatingly low rates, and pulled out all the stops to bring in every unsigned band who needs the step-up quality design can give you.

Hanging out, working, and living with numerous musicians and bands over the past 4-5 years especially has opened our eyes to the symbiotic relationship between visual artists and bands. Oftentimes a band can be identified by a unique visual style that accompanies their music in the forms of Album Art, Merchandise, Show Posters and now Websites, and similarly - the work that designers do could scarcely be possible without the legacy of musicians sharing their music for inspiration.

Swanzai understands this. We also understand the budget unsigned artists can be under, and the priority of getting your music out there so the world can hear. We believe our prices are about as low as can be justified, and we’re working to include more relevant discounted package deals. Not every band has the pull to afford a different show poster for every show, so we make it easy to buy a discounted set of different posters that are reusable - just write in the info for each show and keep your promos fresh while still stretching your buck.

Apart from being, in our opinion, pretty good-looking, Swanzai.net’s Web Products can help out the unsigned band in several ways. Starting at $150 for your basic landing site to $600 for a fully-automatic multimedia music-selling machine, each of our websites are 100% custom-made and never from a template. Integrating your web site into a Content Management System (starting at $300) not only gives every bandmate the ability to update your site from anywhere from a familiar (think Blogger / Facebook) interface, but allows us to easily incorporate advanced features such as selling your music, swag, & mp3s online, incorporating a blog, videos, and social media, and more.

Swanzai is a fresh, young update to the online band design scene. With fresh, unique, high-end work and the lowest prices around, we’re primed to become the go-to source for budget show posters and web sites for the Unsigned + Indie Band Scene. Rock on.

As I said I like Michael’s work, I was taken by the Amen Cowboy poster. One thing that did strike me as very odd though, Amen Cowboy who have got a MySpace, haven’t got a website!! Stranger and stranger, they haven’t even bought their Domain Name. www.amencowboy.com is still up for grabs - I like the name Amen Cowboy… I think I might do me some rustling.

November 1, 2009

Themis’s Band Promotion Targets First Lady!

Filed under: General Musings, Band Promotion — ian @ 4:21 pm

Themis the underground gothic rock band from Aurora, Ontario pissed me off last week by sending me an email using carbon copy (CC) instead of blind carbon copy (BCC), consequently I’m looking and laughing at the dynamics and interconnections of Themis’s odd list of email contacts - the funniest being, “first.lady@whitehouse.gov”. My email address is there too, not so funny.

The CC facility in your email client will add a selected entry from your address book to an email message, and display their email address in the header information. The BCC does the same but hides their email address in the header information. So, CC shows the email addresses and BCC hides the email addresses - each method has its uses. If you are going to send out an emailshot, use BCC to hide the addresses and you will not annoy anyone - especially the First Lady!

A bands mailing list is so very precious. Protect it, nurture it, it’s pure gold. Don’t fuck it up in one fell swoop by giving out their personal information - think, discretion. And make sure the recipients are subscribed to your list or the law of nature will eventually come down on you like a ton of hot bricks.

Themis follows a Wiccan creed, has a code of ethics and even a mantra, but no “privacy policy” or unsubscribe information - Pity.

If your band is sending out a newsletter, your subscribers will have privacy and unsubscribe expectations. To create a privacy policy go to: DMA privacy policy generator.

Hey Themis, MailChimp make it very easy for bands to send email newsletters, manage subscriber lists, track campaign performance and send RSS to email. They offer a free MailChimp account (Forever Free Plan) where you can store up to 500 subscribers and send up to 3,000 times a month - that’s not bad. Themis, I recommend that you sign-up for MailChimp’s free email plan, and start building a proper list today.

Cutting The Crap,
Unsigned Band Promotion
UnsignedBandPromotion.com
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~
http://www.unsignedbandpromotion.com/

October 4, 2009

New Micro-Site For The Fake Gods

Filed under: Band Promotion — ian @ 1:55 pm

Fake Gods acoustic folk rock band Glasgow, Scotland - The Mixing Rooms GlasgowI’ve just finished a Micro-Site for the talented acoustic folk rock duo from Glasgow, Scotland Fake Gods. Alex McGhie and Alan Wood are brilliant. I would like the Micro-Site to help promote the band’s name, genre and favourite venue. I wish them well and send my fond regards. The Fake Gods’ favourite local spot to play is The Mixing Rooms, Glasgow, which is, it seems to me, to be a very interesting venue with all sorts of ‘musical… recording… things’ going on in the immediate vicinity - so, if you fancy an amazing night out go and see them live. Also, visit the Fake Gods Official Website.

In Conversation With Bands,
Unsigned Band Promotion
UnsignedBandPromotion.com
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~
http://www.unsignedbandpromotion.com/

September 24, 2009

Let PETAFLOP Jazz Up Your Image

Filed under: General Musings, Band Promotion — ian @ 3:17 pm

PETAFLOP - Peter Schildwächter | Graphic Design Artist | Illustration | Photo Retouching/Montage | Webdesign | Light Art | JJCK | Schildwachter | Dusseldorf, GermanyCame across a really interesting website that tickled my graphic design fancy, created by the very talented graphic design artist Peter Schildwächter, or maybe I should say PETAFLOP? I should also mention that they have got a blog: BLOG.PETAFLOP.DE. If I were in a band I would want Petaflop to design my next album cover and CD sticker.

Ciao 4 niao,
Unsigned Band Promotion
UnsignedBandPromotion.com
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~
http://www.unsignedbandpromotion.com/

September 8, 2009

A Chimp On The Monkees Mailing List

Filed under: Band Promotion, Marketing — ian @ 6:58 pm

Email Marketing and Email List Manager | MailChimpHow can we improve our band’s website to get more fans?
Obviously improve your site’s content and linking - not enough content, I love the look and feel of your site - check html @W3C. Yes Daniel, you’re a talented, hungry young band, but if you want to move up to the next level quickly, you must get into conversation with your Fans, not your twenty thousand++ figment of your imagination Friends. It’s what your website and web 2.0 is for, chatting, talking, gossiping - communicating. You’re not doing it as effectively as you could be. You are not collecting names and addresses and encouraging fans and friends to join your mailing list - because you haven’t got one! Start building a mailing list Now.

I would have thought Daniel, that you and your fellow band members along with your girlfriends could assemble a list of about 250 potential fans - my wife had absolutely no trouble coming up with a wedding list of over 200!!! Your initial target should be 500 ‘local & supportive’ subscribers, and that would mean you could confidently count on 35-75 (average 55, more depending on how supportive they are) turning up to your gigs.

As I’ve said before in Make Money From Your Band’s Website and I quote: “A mailing list is the ultimate marketing, promotional and money making tool, it goes together with a website like rock and roll. The main purpose of a mailing list is targeted communication by email, thus keeping your fans informed. It will pay big dividends by boosting online sales and by increasing your audience size dramatically (for audience size - keep it local). When a visitor signs up to your mailing list, they are ‘hot’ and are likely to be the most responsive - if you reply promptly. Your most valuable asset is your hot list. A mailing list takes a lot of looking after if you want results. Spend as much time as possible tweaking the list - you’ll never get it perfect.”

“A well honed and targeted mailing list of around 1500 local people (that’s targeted local, not random WWW), should yield about 400-500 supportive fans, and that means you can tell the venue manager with certainty that you will be bringing 100-200 thirsty fans to the gig.” — then you’ll get more gigs than you can handle, you’ve got the talent.

Did you know The Monkees who were a pop rock band from Los Angeles, California, during the years 1966 – 1970, have got a website and a mailing list sign-up form! Why? Because a newsletter, like I said, is a great way to make money - it’s always about money.

MailChimp make it very easy for bands to send email newsletters, manage subscriber lists, track campaign performance and send RSS to email. They offer a free MailChimp account (Forever Free Plan) where you can store up to 500 subscribers and send up to 3,000 times a month - that’s not bad. Daniel, I recommend that you sign-up for MailChimp’s free email plan, and start building your list today.

Go Bananas! When you eventually need to go over the 500 subscribers limit for the forever free plan, why not consider combining your mailing list with another local band’s, and start collaborative marketing? Of course you will need to sign up to the paid version of MailChimp, but you would both benefit from the much bigger list and by splitting the costs it would be cheaper.

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