Over the past few weeks I’ve been helping an old and dear friend with her website promotion - Hilary runs and owns The Antiques Warehouse. The Antiques Warehouse (AW) is a ’small’ antiques business, and even though it’s been operating since 1995, Hilary hasn’t really fully embraced the social media. I’ve recently set up a Twitter page for her - I’ll encourage and help her to sort out a Facebook page later.
Since I started helping bands with their website promotion in 2004, I have found the differences between promoting a business website and a musician’s website extremely interesting - Independent artists, musicians and bands do need to put in a little more creative sales effort! On the other hand, small businesses need to become slightly less focused on selling and concentrate more on just connecting with people.
When I first created the AW Twitter page (@AntiquesFarnham) and started following other antique establishments, in the hope they would follow back, I began receiving direct messages from TrueTwit:
“@Bla-di-bla, uses TrueTwit validation service. To validate click here: TrueTwit.com/1234Link.”
I had discovered TrueTwit validation, and as I unfollowed them I thought, what a dreadful first impression, what a social media branding blunder, what utter nonsense. I advise you NOT to use TrueTwit, however, I’ve never met a musician that does and maybe that says something?
As a footnote, TrueTwit validation service is meant to stop Twitter spam, confirm people aren’t robots and save you time. I’ve found the opposite is true, and that the people who use TrueTwit are usually spammers, spamming their fucking eBay & Etsy websites.