I was emailed by the marketing whiz kid @FredrikNederby who works for a Swedish start-up called Whaam - “We are releasing our latest service to open beta the 2nd of September. The service is called The Whaam Showcase Widget. It is a kind of business card for artists and bands to show what they have on the web.” And I thought Oh My God here we go again, yet another website offering links to bands …Sorry to sound so cynical Fredrik.
My cynicism is born out of my experience with creating and promoting UnsignedBandPromotion’s now defunct Online Z-cards, which are Microsites for bands and are ostensibly on the same wavelength as The Whaam Showcase Widget, see: Build Yourself A Microsite.
Night Riot’s Whaam Showcase Widget
Are bands looking for another place where they can hang their hats? I’ve an extremely strong suspicion that they’re not! I have a feeling that it is the Bands’ Flyers Go To The Wall scenario all over again.
Whaam’s mission is to change the way music related content is presented; and that’s my problem, the Whaam Showcase Widget isn’t really all that different and it’s certainly not as exciting as the interconnection between Facebook and ReverbNation for bands; it’s also a lot like: ThingLink, but not as good in my opinion! Read more: ThingLink/learn.
The Whaam Showcase Widget is embedded in an iframe. An iframe is usually used to display information supplied by another website, in this case Whaam, on your web page. What is the effect of iframes on search engine optimization? Not good, web crawlers will either skip the iframe’s content or get diverted and miss out the rest of your website; plus, the iframe will not help your website’s pagerank either! What helps improve pagerank? Content. Actually it would be very easy to create an online business card, a Z-card, for yourself within a <div> tag - Google would love it. Need some help? Just ask. I’d say it’s best to avoid using iframes if possible!
I can hear Fredrik saying, “But The Whaam Showcase Widget is a simple line of code and easy to share.” True, very true Fredrik - Share this why don’t you: <a href=”http://www.unsignedbandpromotion.com/”>UnsignedBandPromotion</a> A Simple link. BTW, it’s easy to set up a share button with sites like AddThis.com.
Why won’t The Whaam Showcase Widget be successful? Here’s why:
The Standard Package for independent artists, musicians, bands, small blogs, etc., is FREE - there are conditions though. The Premium Package for larger blogs, small record labels, small festivals… $9 per month - and there are still conditions! The Premium+ Package for large festivals, large record labels, ticket agencies… $99 per month - Sorry Whaam, but you’ve got to be fucking joking; good luck with that. Seriously, I mean it, good luck.
Please note Fredrik, LibreRock Records can not afford $108 per annum for a glorified hyperlink.
The Whaam Showcase Widget is now beta testing; don’t be put off by my negative comments, please give Whaam a whirl; and I would love to hear how you got on - I’d also be happy to blog your band’s Showcase Widget.