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July 6, 2013

Championing Unsigned Bands - Releasing It Yourself

Filed under: LibreRock Records, Music Marketing, Band Promotion — ian @ 7:35 pm

Championing Unsigned Bands | Releasing It Yourself

Andrew @dubber, founder of New Music Strategies, academic, author, public speaker, blogger, music reviewer and all round music industry guru, has set up Any And All Records; their mission is to sign up our planet’s entire list of unsigned artists, and beat the word Unsigned to ignominy and extinction! You might think that I’d be affronted as I use the name Unsigned Band Promotion (God knows what Unsigned.com think?), but no, I’m not upset, I’m pleased; many unsigned artists, or maybe I should now say independent artists, Do beleive that being signed to a record label is the panacea to all their problems, and it’s often their only goal.

Of course it’s all about the money. Money. Money. Money - the three reasons bands are so desperate to get signed to a record label. It’s the deal and how much is in the advance that attracts so much attention, it’s a lot like the deluded expectation of making a music video go viral, they’re nothing but pipe dreams for most independent bands.

That clinking, clanking, clunking sound. Is all that makes the world go round. It makes the world go round!

The benefits of getting signed to a major record label are pretty obvious; they mainly revolve around huge investment and music industry expertise, power and influence, especially within the marketing sector, which could easily account for thirty percent of the overall investment. This article Investing in music [ifpi edited link since publication] is well worth a gander. So, giving it a shot is very understandable!

Okay, well, this blog post is meant to be about championing unsigned bands! I’ve been standing up for them and supporting them fervently since 2004; I’m no guru, I’m a website promotion geek and that’s something I’ve been doing since ‘94.

And now for something completely different: Releasing It Yourself…

My mate Matt Early and I have set up LibreRock Records, an open source record label that empowers indie bands to be truly independent and liberated. We’re not about the semantics of Unsigned, we’re about freedom. We will help and support you to release your music yourself, under our name. (I’ve left LibreRock Records)

Here is a list of resources for all of you unsigned bands who want to release your music yourselves and are proud of the title Unsigned (Independent)

  1. Bandcamp - A publishing platform for publishing your music on/ through!
  2. Band Name - World-wide band names registry. Register your band’s name to help protect it.
  3. CDbaby - is one of the most popular websites for selling music.
  4. Couchsurfing - “You have friends all over the world, you just haven’t met them yet.” Handy site for giging bands, discover new friends around the world, rediscover your city and host new friends. It’s a travel community.
  5. CreativeCommons - Copyright Information, make a copyright license. We like: CC BY-NC-SA 3.0
  6. CreateSpace - Self publishing and free distribution for books, CD, DVD. A little like Lulu and Amazon!
  7. Crowdfunder - UK fundraising platform for social and creative projects. “Crowdfunder is a great way to gain a massive fan base and test your idea out on the crowd, thus validating your idea. A fun, easy and fast way of raising money without borrowing from the banks.”
  8. dmoz Open Directory Project - A great place to get a linkback to your website.
  9. feiyr.com - German, European website, sell your music on all download stores worldwide, inc. iTunes. One-time account activation payment due before publishing: 9.90 €, they also take 20% (at time of writing)! So why am I recommending them?
  10. Gig Guide Ltd UK - Gigs, band listings and music information… it’s got the lot!
  11. Gracenote - “Has the largest database of music and video meta-data, powering the world’s hottest entertainment products, apps and services. The numbers say it all. Gracenote is the standard for music and video meta-data, featured in more than a billion devices and entertainment platforms.” That’s what They say folks! You’d better have a gander at: FAQ - Artists, Labels & Publishers!
  12. GS1 UK - “GS1 UK are an independent, not-for-profit organisation working to make UK organisations more efficient by getting everybody speaking the same language when it comes to locating, transporting and trading goods.” Global Trade Item Number (GTIN) we’re talking bar codes for your physicals! See: GS1 UK - music
  13. LondonGigs - Gig Promotion London! I love websites like these, they need supporting, they’re great resources for independent artists, musicians and bands.
  14. LibreRock Records - Open Source Record Label - They (we) strive to empower indie Artists, Musicians, Bands and Songwriters to be truly independent by taking an open source approach. “We assist and support artists who release their music under our name. We share the know-how and the artists get all the Kudos and Revenue.”
  15. lulu.com - Are very good for self publishing resources? Lulu.com lets you publish and sell and print on demand books, eBooks, online music, images, custom calendars and books. Did I mention books?
  16. Music Law Advice - The first ever Independent Music Law site for musicians in the U.K.
  17. musicmoz The Open Music Project - A comprehensive directory of all things music, edited by volunteers, listing music-related reviews, articles, factual information, biographies and websites.
  18. BBC Introducing - Bringing together all of the BBC’s supporters of unsigned music. Upload your music here. All you need to make it! [worth a gander anyway!]
  19. PayPal - Allows you to accept credit cards and handle customer contact like invoices, receipts and returns. They do take a small percentage from each transaction, on the sale of a CD it should be less than £0.50, but there is no minimum or monthly charge. The PayPal shopping cart is very easy to set up and integrate with your website. Sign up now and start accepting credit card payments instantly.
  20. PledgeMusic - “A direct-to-fan platform that provides artists and labels with the tools needed to get fans to engage early. The PledgeMusic direct-to-fan campaign allows fans to pledge without any transfer of money until a specific fund-raising goal is met.” PledgeMusic take 15% (at time of writing).
  21. Pressbox - Free press release distribution service, they also provide a professional copywriting services to targeted audiences globally.
  22. PPL - A performance rights organization. Licenses recorded music played in public and distributes the fees as royalties to its members. Free to join! What’s the difference between PPL and PRS? PPL collects and distributes money on behalf of record companies and performers. PRS for Music collects and distributes money on behalf of songwriters, composers and publishers.
  23. PRS for Music - Three companies exist under the PRS for Music umbrella: Performing Right Society Limited (PRS), Mechanical-Copyright Protection Society Limited (MCPS) and The MCPS-PRS Alliance Limited (the Alliance)! Songwriters, composers and music publishers become members of PRS in order to get paid for the use of their music.
  24. PRWeb - Press release distribution for small businesses (that’s you if you’re in a band). (PRweb charge).
  25. Radar Music Videos - An online network enabling record labels and independent artists to connect with professional, affordable music video directors worldwide. “New music video directors worldwide. Affordable music videos.” Want to make a video, need a director and crew, start here!
  26. Songkick - Allows you to organize and track your favourite bands and track concerts and dates. Get instant tour dates from your music library. Songkick Tourbox allows artists to add their tour dates to a number of websites.
  27. Soundcloud - An almost essential site for indie bands who want to give out and promote their digital music.
  28. Tourdates - A gig listing website for both signed and unsigned bands, side by side, in one place. Tour Support - is a site offering tour support, however, it may be a little juicy for most indie bands!
  29. TuneCore - “Sell your music, not your soul” (good strap line)! Get your music into all the leading digital stores: iTunes, Spotify, eMusic, AmazonMP3, Google Play… fast and easy, and keep all your rights.
  30. Villa Music Rights - A Dutch company that makes it possible for artists, who write their own songs, to make their music available online. Free for home users. Business users, like shops and restaurants, pay a fee, on the basis of licenses in which the composers themselves determine the price and the duration of the license.
  31. Web Presence - Facebook and Twitter - for social networking!
    Tumblr or WordPress - for free a blog that would happily double up as a website. If you’ve got the energy, create several websites, tailored to attract different groups of fans!
    YouTube or Vimeo - for video networking!
  32. Word of Mouth Marketing Association - The official non-profit trade association dedicated to the word of mouth and social media marketing industry. Through best practices, industry education and member value, WOMMA advocates word of mouth as a solution to business challenges and a key component in the creation of Talkable Brands.

Written by Ian Robson
IanUnsigned Band Promotion help musicians and artists to get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own. Find UBP on and Twitter. Ian has been working on website promotion techniques since 1994.

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