It seems like ages and is ages since I last wrote about promoting your website, so here are ten super quick ways to get more traffic to your band’s website:
- Make sure your site is worth visiting by including some quality content, and if it’s not easy to find, check that your title tag and the description meta tag (both in head) include your most important keywords (the words you want to be found for in the search engines).
- Create a basic promotional plan. Simply ask yourself: Who is my target audience? Who can help me spread the word? Where is the best place to go (e.g. social media) to connect with my target audience?
- Devise some sort of game, contest or an exciting free gift as a hook to entice your website’s visitors to send you their email address. The hook means more traffic; the email address means more business success - because emailing is a brilliant and trusted way to connect with people and sell your products.
- Put your URL on everything - even on your dick if you’ve got one!
- Send out a press release of your latest video - just make sure it’s newsworthy or you’ll get slated instead of praised! There’s no such thing as bad publicity - if they don’t include a link to your website, that’s bad publicity!
- Give your local newspaper a telephone call and tell them the news that a number of your dearest fans are dying. Dying to get their hands on your new album! No! Only joking! Local newspapers and websites with newsletters are always looking for interesting material.
- Get involved with a local charity event, you’ll be surprised how they will bust a gut to promote you too.
- One cracking image of a fan could easily attract ten extra visitors from that fan’s recommendation; include images of fans!
- Details delight. By including the complete details about your music, gigs, etc., you will attract many repeat visits from an interested audience looking for more information - for instance, details about parking may not be very rock and roll, but are very useful.
- Link to your website at every sensible opportunity - be reasoned, don’t overdo it. Obviously, linking to your website from your social media is a must, but also think about contributing to prominent blogs that talk about your genre / subject matter.
Have fun, and BTW, sorry it’s been so long - talk soon.
Written by Ian Robson
Unsigned Band Promotion help musicians and artists to get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own. Find UBP on Google+ and Twitter. Ian has been working on website promotion techniques since 1994.