In What’s Going Wrong With Your Music Career - imperceptible bollocks logic I said, and I still say, If you are having trouble getting your music noticed, revisit Your Three Core Essentials: Music and Performance, your Business Plan and how you connect with people, Connectivity. You’ll find that one core essential follows on from another.
It’s exactly the same with your Website, but this time it’s Content and Connectivity!
- Give your website its yearly SEO check-up, see: Band Promotion Using Search Engine Optimization - while you’re at it, make sure you have included your full contact details, everywhere.
- A well managed website is indicative of a well managed band; record labels are looking for signs of responsibility and professionalism.
- Be where the music industry hangs out; register your band’s name on the major social networking channels.
- Content and Connectivity :: Produce and Share Content via your Website and social media - unique, little and often.
- Focus on branding your band across your web presence - BTW don’t get known as the brand that spams!
- Link to your website! Your band’s website is at the centre of your Internet - traffic flows towards your website.
- Use a well made music video as part of your marketing effort.
- Blog About Your Genre. Invite/ ask music industry bloggers to contribute. And for God’s sake, be engaging.
- Select images of your band AND of your fans as a promotional tool that will spark conversations. Use a professional photographer.
- Gig. Performing gigs will increase the numbers of visitors to your website, partly because of the spin-off effect from promoting the gig.
Written by Ian Robson
Unsigned Band Promotion help musicians and artists to get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own. Find UBP on Google+ and Twitter. Ian has been working on website promotion techniques since 1994.