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July 10, 2012

Facebook Versus Your Website #BandPromotion

Filed under: Band Promotion — ian @ 5:03 pm

Skeleton Crew 5 piece rock band from Nottinghamshire UK

I left a comment on @michaelsb’s blog post: This is Exactly Why You Need Your Own Website recently; however, for some unknown reason it never appeared!!

His post features a message posted by the Skeleton Crew on their Facebook page which said:

“Dear Facebook, We the bands did not spend all those hours building up our fan base to have you restrict who our posts go to. If somebody likes our page it means that they Do actually want to hear about us, see our photos and attend our gigs. By restricting our posts to only those you select, you are actually messing up what we do. The fact that you think we’ll pay you to lift the restriction is laughable. We don’t actually make any money, we do this for love! Please rectify this ASAP, Thank You!”

Is Facebook actively restricting bands posts? From what I’ve read and know, I’d say NO! There is something called the EdgeRank algorithm, but I’m pretty sure it’s not there as a heavy handed newsfeed censor, more of a spam filter, however, Facebook like MySpace, Twitter, Google+ etc., do have their own commercial agendas - That’s why a band should never put all their eggs into one basket and solely rely on them for free marketing and promotion. Make your band’s Website the centre of your online activities. As Michael said, “Don’t put yourself into a position where you are dependent on Facebook.” Or any other social networking site - it’s an old chestnut of mine!

If you want to promote a gig, don’t just use Facebook and expect a full house, use all the promo tools to hand, especially your email list :)

I have 101 Reasons Why Your Band Needs A Website; most importantly saying, if you want to be taken seriously by the music industry, get yourselves a real Website; owning a website shows credibility, control and professionalism; and a well designed website can give you a big advantage over other bands, similar to yours, who don’t have a website.

BTW, the Skeleton Crew have a lovely website :)

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