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June 10, 2012

Should Artists And Musicians Use SMS?

Filed under: Band Promotion — ian @ 7:02 pm

PC to mobile SMS software - Bulk SMS - Send SMS online

Wes Davenport and blogger at Where the Circle Ends made an interesting guest post on Michael Brandvold’s music marketing blog entitled, Music Marketing Round Table: Should You Buy Into SMS Marketing?. Wes kindly asked me if I would like to contribute, and of course I said, “Yes.”

This is what I had to say:

SMS sounds such an old fashioned topic, even twelve years ago when the SMS service providers started sprouting up everywhere, indie bands were a billion miles away from the scene; maybe it was and still is because of the cost? Using an SMS service provider could be excessive for an indie band, costing approximately £25.00 (about $40) for 500 messages, 100 A5 full colour flyers are about the same price and may have more impact? A 2000 subscriber email-shot is free! Or maybe indie bands, who are at the grassroots, are already leading the way forward by using a sophisticated blend of social media like the London rioters did in August 2011? The gangs used Facebook, Twitter and BlackBerry Messenger to orchestrate the devastating riots!

Note: One must not compare SMS marketing with individuals just texting each other!

So, why should musicians use SMS marketing? I believe it is the duty of an indie band to open up and offer as many communication channels as possible and allow their fans to choose how they wish to be contacted. Therefore, it is important that SMS is on the menu, but a band would have to be crackers to keep it as their plat du jour.

Personally, I do not want to receive nauseating text messages from bands spamming me with, “Download Our Awesome New Demo” - I’ll be choosing another dish!

I’ve discovered SMS4PC, they are a leading web service that enables you to send SMS from your computer; so you can reach your fans or customers instantly with SMS!

Should artists and musicians use SMS? Yes, but very carefully and don’t use SMS to spam; anyway, the cost should make you think about who you are sending messages to: 2000 SMS to UK cost between £100 and £140 excl. VAT and you can take a free trial.

Written by Ian Robson

IanUnsigned Band Promotion help musicians and artists to get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own. Find UBP on and Twitter. Ian has been working on website promotion techniques since 1994.

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