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October 20, 2011

Dumb Blonde Must Sync Or Swim

Filed under: website promotion, Band Promotion — ian @ 4:36 pm

monroe

Punished for posting? I hate it when people like David Hughes of Mohican Records act as a spoiler to my magnanimous and virtuous efforts to help bands with their websites! I posted a most out-of-the-ordinary, as it was my first time, advertweet pointing my websiteless followers to an advert here on UBP’s blog recommending iPower, because They’ve Got A Sale On :) The amazing and stupendous Chris Bracco of Tight Mix Blog retweeted it and I quote: “On @BandPromotion: IPOWER Is Great For Musicians - Web Hosting Sale co/oiNHmPFv

Anyway, I was talking with Adrian, an old friend, down the pub ages ago and he asked me, “What’s all that bollocks stuff on your Facebook these days?” “Oh, it’s just my tweets. I’ve synchronised Twitter and Facebook so my tweets appear in Facebook!” I said. “I’m not on Twitter” he said.

Back to the present, so how do I feel when the ill-informed David Hughes say’s on Facebook, “Nah it’s cheaper via 1&1 or better still bandzoogle for a real band website, it has everything you could possibly need and works with artist data which means being able to update all your web presence in one go, take from somebody who knows” ????

Synchronizing social media is a dangerous thing to do, especially for bands, who tend to spam the same mind numbing shit like “Check Out Our FUCKIN’ AWESOME New Demo” or “Join Our Mailing List” day after day; even when bands take care to post exciting and informative news, it can still look lazy and spammy! We are not helped by the social media who actively encourage synchronization, maybe as a collective act of self-promotion and togetherness?

Each social networking platform, be it Facebook, Twitter, Myspace, or dare I say it, Your Website, has its own niche, an identity created by its owner for its users - Facebook isn’t Twitter isn’t MySpace isn’t your website - the differences may seem subtle sometimes, but they are important to the individual user. Always use different content on the different social networking sites, so when people ‘click around’ they don’t read the same shyte over and over again, because that’s boring, disengaging and a massive, massive, massive turn-off - even for super-fan! The true promotional value of social networking is always measured by what you have to say!

So when somebody who knows tells you, you can automatically update and publish your information to your Twitter, Facebook, Linkedin, Bandzoogle, PureVolume, Sonicbids and MySpace fans all with the single press of a button, tell them to “Eff Off,” because they don’t know what they’re talking about and ultimately, it will hurt you if you don’t run away! And yes, I’ve de-synced.

As for 1&1 and Bandzoogle, well, I’m not going to pull them down. Stating the obvious, there are hundreds of places to get your band a website on the Internet, Bandzoogle and BandVista are two well-known sites that offer a 30 days free trial! But with many bands wingeing that they are perpetually skint, free networking sites like Facebook, YouTube and Myspace are the main attractions.

I like the idea of bands using blogging platforms as a free website because they are so easy to set-up and personalize. Here are some of the conspicuous names with an example band blog on each platform: Wordpress - Downstat, Twitter - Tiny Birds, Blogger - Blue News Band and Tumblr - Tom Waits.

Be creative and be inspired by giving life to a free website :) Primer used Wix for an easy drag and drop flash website- which looks brilliant :) Charlotte Stephenson used Moonfruit - London based and very friendly :) Tiny Birds - tinybirds.co.uk used Bandcamp as their publishing platform (not totally free but good)!

So anyway, I was talking with a band this week who asked, “Why are you doing all this for free and what’s in it for you? I’d love to put some work your way.” Well, I’m a Buddhist; I like to help bands by showing them how to promote their websites, I do it for free because I’m a Buddhist! My key words are, dedication, service, simplicity, purity and harmony; and my strapline is, helping musicians and artists to get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own. If you feel that I’ve given your band support enough to warrant a reward, then feel free to make a small donation! I also recommend sites that I’m affiliated to like, iPower and easyspace who provide webhosting at very competitive prices - and I’m proud to do so :)

Here is a Buddhist thought, “As a net is made up by a series of knots, so everything in this world is connected by a series of knots. If anyone thinks that the mesh of a net is an independent, isolated thing, they are mistaken. It is called a net because it is made up of a series of connected meshes, and each mesh has its place and responsibilities in relation to other meshes.”

1 Comment »

  1. Amazing and stupendous, huh? I could get used to those words… :P

    Comment by Chris Bracco — November 11, 2011 @ 2:30 pm

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