Q: Do you know what pisses me off? A: People like Elaine!
Elaine emailed me asking, "We’d Love Your Help With Our Online Promotions." I thanked her for contacting me and as per usual, I was sorry I was a little late getting back to her ~ a couple of days! I had spent three hours looking at Elaine’s website, social media profiles and linking strategy; I then answered her request for help by offering up 20 tailored ideas, observations, and tips to improve her website’s visibility and performance ~ not bad for free! Do you know what pisses me off? When I don’t get an email of acknowledgement or ‘Thanks’ ~ receiving a small donation doesn’t even come into the equation!
So, how do you think I would respond to an email that simply, but only states, "Hey! Check our band out!?" That’s right, I ignore and delete it!
Here is a massive tip: If you want to get the best out of people who are willing to support your band, get into a meaningful conversation with them ~ email conversations should be interactive, two-way and follow rules of etiquette! ~ BTW., I am always pleased to answer additional specific questions that may arise from my initial response, in fact I expect questions and I love feedback.
Writing An Effective Email Asking For Help
I am constantly amused by the number of crappy, spammy and suspicious emails I get, luckily my spam filter copes quite well, but I find it very boring sorting out the Real requests for help from the loathsome heap of egotistical shit I receive. *HEY bands wake up* and do yourselves a favour, send emails that are worth reading and prove that you are worth supporting.
Make An Impression At The Inbox: You only get a nano-second to make a first impression as your email languishes in the recipient’s inbox; make the most of your email name and subject line ~ don’t send emails with wierd headers: From: The Jackson Five <firstname.lastname@example.org> Subject: Re: Help. Use your real name linked to your band’s email account and write a meaningful and descriptive subject line: From: Daniel Cool <email@example.com> Subject: Advice needed regarding website promotion ~ I would open that email!
Trigger A Response With Good Content: Keep your email focused and get to the point quickly. Ask a clear question and include all the relevant details so the recipient can work out the answer quickly. Don’t be too brief or too waffly, however, explain yourself and say what you expect to gain from the answer. Proofread! If this is the sole & entire contents of your email, "Well, since i’m not too grate at promo my band, I will heed your advice and ask. How can I promo my band more?" (someone actually sent me that) ~ it will never get a reply from me!
"Thanks in advance." Thanking the reader in advance doesn’t mean that you shouldn’t respond promptly to their slow and sloppy reply ~ etiquette is always super-polite ~ remember, no f.ing flaming.
Identify Yourself Clearly: Contact information is one of the most important and fundamental elements of an email; knowing someones name and address is the cornerstone to building a relationship, and it’s totally underrated ~ lack of contact information is a constant bugbear with music industry professionals.
Include: your name, your band’s name, a couple of telephone numbers, postal address, email address, website URL ~ use the definitive URL because it’s usually clickable eg: http://www.theskarlets.co.uk/ ~ list your main social media platforms in the same way.
No Atachments On The First Date: It is common for bands to send attachments of: (5mb).jpg images, (6mb).mp3 files and f.ing *.zip files ~ that I’m never going to open. Only include attachments when it is prearranged. Some email servers ignore messages that include large (over 3mb!) attachments and some people don’t clear out their inbox as often as they should; it all starts to look a little overfull and messy!
Etiquette and converstion are key words when corresponding with a potential helper and maybe sponsor & future champion of your band. Don’t f.it all up by being selfish ~ give out and you will receive.