Band Promotion Blog

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October 20, 2011

Dumb Blonde Must Sync Or Swim

Filed under: website promotion, Band Promotion — ian @ 4:36 pm


Punished for posting? I hate it when people like David Hughes of Mohican Records act as a spoiler to my magnanimous and virtuous efforts to help bands with their websites! I posted a most out-of-the-ordinary, as it was my first time, advertweet pointing my websiteless followers to an advert here on UBP’s blog recommending iPower, because They’ve Got A Sale On :) The amazing and stupendous Chris Bracco of Tight Mix Blog retweeted it and I quote: “On @BandPromotion: IPOWER Is Great For Musicians - Web Hosting Sale co/oiNHmPFv

Anyway, I was talking with Adrian, an old friend, down the pub ages ago and he asked me, “What’s all that bollocks stuff on your Facebook these days?” “Oh, it’s just my tweets. I’ve synchronised Twitter and Facebook so my tweets appear in Facebook!” I said. “I’m not on Twitter” he said.

Back to the present, so how do I feel when the ill-informed David Hughes say’s on Facebook, “Nah it’s cheaper via 1&1 or better still bandzoogle for a real band website, it has everything you could possibly need and works with artist data which means being able to update all your web presence in one go, take from somebody who knows” ????

Synchronizing social media is a dangerous thing to do, especially for bands, who tend to spam the same mind numbing shit like “Check Out Our FUCKIN’ AWESOME New Demo” or “Join Our Mailing List” day after day; even when bands take care to post exciting and informative news, it can still look lazy and spammy! We are not helped by the social media who actively encourage synchronization, maybe as a collective act of self-promotion and togetherness?

Each social networking platform, be it Facebook, Twitter, Myspace, or dare I say it, Your Website, has its own niche, an identity created by its owner for its users - Facebook isn’t Twitter isn’t MySpace isn’t your website - the differences may seem subtle sometimes, but they are important to the individual user. Always use different content on the different social networking sites, so when people ‘click around’ they don’t read the same shyte over and over again, because that’s boring, disengaging and a massive, massive, massive turn-off - even for super-fan! The true promotional value of social networking is always measured by what you have to say!

So when somebody who knows tells you, you can automatically update and publish your information to your Twitter, Facebook, Linkedin, Bandzoogle, PureVolume, Sonicbids and MySpace fans all with the single press of a button, tell them to “Eff Off,” because they don’t know what they’re talking about and ultimately, it will hurt you if you don’t run away! And yes, I’ve de-synced.

As for 1&1 and Bandzoogle, well, I’m not going to pull them down. Stating the obvious, there are hundreds of places to get your band a website on the Internet, Bandzoogle and BandVista are two well-known sites that offer a 30 days free trial! But with many bands wingeing that they are perpetually skint, free networking sites like Facebook, YouTube and Myspace are the main attractions.

I like the idea of bands using blogging platforms as a free website because they are so easy to set-up and personalize. Here are some of the conspicuous names with an example band blog on each platform: Wordpress - Downstat, Twitter - Tiny Birds, Blogger - Blue News Band and Tumblr - Tom Waits.

Be creative and be inspired by giving life to a free website :) Primer used Wix for an easy drag and drop flash website- which looks brilliant :) Charlotte Stephenson used Moonfruit - London based and very friendly :) Tiny Birds - used Bandcamp as their publishing platform (not totally free but good)!

So anyway, I was talking with a band this week who asked, “Why are you doing all this for free and what’s in it for you? I’d love to put some work your way.” Well, I’m a Buddhist; I like to help bands by showing them how to promote their websites, I do it for free because I’m a Buddhist! My key words are, dedication, service, simplicity, purity and harmony; and my strapline is, helping musicians and artists to get their websites noticed by fans, search engines and the music industry in half the time they could do it on their own. If you feel that I’ve given your band support enough to warrant a reward, then feel free to make a small donation! I also recommend sites that I’m affiliated to like, iPower and easyspace who provide webhosting at very competitive prices - and I’m proud to do so :)

Here is a Buddhist thought, “As a net is made up by a series of knots, so everything in this world is connected by a series of knots. If anyone thinks that the mesh of a net is an independent, isolated thing, they are mistaken. It is called a net because it is made up of a series of connected meshes, and each mesh has its place and responsibilities in relation to other meshes.”

October 18, 2011

A Little Band Promotion For PAGE 8

Filed under: Band Promotion — ian @ 2:50 pm

“If you’re in a band, you’ve always got competition! Of course there are bands who do it for the love of music and a few free beers. They consider themselves not to be in the rat race! But they are, and they’ll knock you off the top slot in the local pubs and clubs, as they are usually very talented musicians. When you’re good, you’ll get bookings and a following, because people will want to hear you play. And that will always make money for some Landlord behind the bar!” How To Sell Music Online 2004 Ian UBP. Page 8 are one of those talented bands - Here’s some information they sent me :)

Page 8

Page 8 are not into the whole mean and moody thing or how deep music is, it’s a hobby that keeps us all sane in our different ways, makes a bit of sense out of life and gives us an excuse to get together regularly.

All we want to do is play good music, fill the dance floor, meet some interesting and nice people, make a little money, have a good time and watch the audience let go and really enjoy themselves. Is that so much to ask?

Music is fun. Think back to the last event you went to. What’s the first thing you remember? The food, the decor? Unlikely - chances are it was the music. You can get away with skipping the favours and getting pizza hut in to do the catering (I do love pizza hut), but the one thing you can’t skimp on is the music.

Page 8 are a six piece band from Cambridgeshire and Lincolnshire; we are: 2 female vocalists (Bex and Hattie), guitar (Tim), bass guitar (Wil), keyboards (Michael), drums (George) and a sound engineer(Phil). Together we play contemporary and classic covers. Our musical influences are wide ranging from Ellie Goulding and Katy Perry to Kings of Leon, Stevie wonder and The Rolling Stones. Each and every song we play is very important to us.

We play music because we enjoy it and we play the type of music we play because people like it.

UBP: Thanks for that Michael. They’re available for weddings, “The dance floor was jam packed… Credit has to go to page 8 …fantastic live band who made our wedding extra special,” - Katharine Dymoke. And all the usual functions and music festivals :)

A Little Band Promotion For PRIMER

Filed under: Band Promotion — ian @ 12:48 pm

PRIMER female fronted rock band from the West Midlands

PRIMER are a 4-piece female fronted rock group from the West Midlands. Formed in 2007, the band has seen several member and sound changes before settling on their distinctive, inimitable style; a mix of Celtic inspired vocals mingle with strong, expressive guitars whilst powerful, intense drums and an emotive, resonating bass push through to drive an original, unique sound with a difference that is not to be missed. Definitely different!

October 12, 2011

IPOWER Is Great For Musicians - Web Hosting Sale

Filed under: Music Marketing, website promotion, Band Promotion — ian @ 10:00 pm

I don’t like to be pushy, when it comes to advertising on UBP however, IPOWER who have got a promotion going on at the moment, partly because they’ve merged names with iPowerWeb, is worth a second look if you are thinking of getting yourselves a website :)

It’s a good time to start building a Website with IPOWER, who used to be called iPowerweb! I’m an affiliate, give them a try - 30-day money back guarantee, with a free domain name :) making the web easy

[Edit:] Easyspace has some quite good deals going on too :)

October 2, 2011

Writing An Effective Email Asking For Help

Filed under: Band Sponsorship, Band Promotion — ian @ 10:10 am

Spam, lovely Spam, wonderful Spam

Q: Do you know what pisses me off? A: People like Elaine!

Elaine emailed me asking, "We’d Love Your Help With Our Online Promotions." I thanked her for contacting me and as per usual, I was sorry I was a little late getting back to her ~ a couple of days! I had spent three hours looking at Elaine’s website, social media profiles and linking strategy; I then answered her request for help by offering up 20 tailored ideas, observations, and tips to improve her website’s visibility and performance ~ not bad for free! Do you know what pisses me off? When I don’t get an email of acknowledgement or ‘Thanks’ ~ receiving a small donation doesn’t even come into the equation!

So, how do you think I would respond to an email that simply, but only states, "Hey! Check our band out!?" That’s right, I ignore and delete it!

Here is a massive tip: If you want to get the best out of people who are willing to support your band, get into a meaningful conversation with them ~ email conversations should be interactive, two-way and follow rules of etiquette! ~ BTW., I am always pleased to answer additional specific questions that may arise from my initial response, in fact I expect questions and I love feedback.

Writing An Effective Email Asking For Help

I am constantly amused by the number of crappy, spammy and suspicious emails I get, luckily my spam filter copes quite well, but I find it very boring sorting out the Real requests for help from the loathsome heap of egotistical shit I receive. *HEY bands wake up* and do yourselves a favour, send emails that are worth reading and prove that you are worth supporting.

Make An Impression At The Inbox: You only get a nano-second to make a first impression as your email languishes in the recipient’s inbox; make the most of your email name and subject line ~ don’t send emails with wierd headers: From: The Jackson Five <> Subject: Re: Help. Use your real name linked to your band’s email account and write a meaningful and descriptive subject line: From: Daniel Cool <> Subject: Advice needed regarding website promotion ~ I would open that email!

Trigger A Response With Good Content: Keep your email focused and get to the point quickly. Ask a clear question and include all the relevant details so the recipient can work out the answer quickly. Don’t be too brief or too waffly, however, explain yourself and say what you expect to gain from the answer. Proofread! If this is the sole & entire contents of your email, "Well, since i’m not too grate at promo my band, I will heed your advice and ask. How can I promo my band more?" (someone actually sent me that) ~ it will never get a reply from me!

"Thanks in advance." Thanking the reader in advance doesn’t mean that you shouldn’t respond promptly to their slow and sloppy reply ~ etiquette is always super-polite ~ remember, no flaming.

Identify Yourself Clearly: Contact information is one of the most important and fundamental elements of an email; knowing someones name and address is the cornerstone to building a relationship, and it’s totally underrated ~ lack of contact information is a constant bugbear with music industry professionals.

Include: your name, your band’s name, a couple of telephone numbers, postal address, email address, website URL ~ use the definitive URL because it’s usually clickable eg: ~ list your main social media platforms in the same way.

No Atachments On The First Date: It is common for bands to send attachments of: (5mb).jpg images, (6mb).mp3 files and *.zip files ~ that I’m never going to open. Only include attachments when it is prearranged. Some email servers ignore messages that include large (over 3mb!) attachments and some people don’t clear out their inbox as often as they should; it all starts to look a little overfull and messy!

Etiquette and converstion are key words when corresponding with a potential helper and maybe sponsor & future champion of your band. Don’t all up by being selfish ~ give out and you will receive.

Copyright © all original text by me is licensed under Creative Commons 3.0 Attribution license