I was contacted by Dave Long of The Skarlets asking a video marketing related question. I visited The Skarlets website and was very pleasantly surprised by its high level of professionalism, it is one of the best band sites I’ve seen for ages - well done Roy Evans of Kaboodle Creative. Here is a little narrative for you!
UBP: Hi Dave, great to meet you. In my experience it’s unusual for a band to have such a polished website, what’s the story behind it?
Dave - The Skarlets: Cheers Ian, well we started out like most bands with just a MySpace page, but we found it so difficult to manage that no band member could be bothered with it! Not long after I met the singer from a Queen tribute act at the airport, he gave me the advice to create our own website. He also suggested that we include some quality video footage, preferably multi camera, of the band on the front page - which we’ve done.
UBP: Solid ritzy advice from ‘Freddie’ as per usual ;)
Dave - The Skarlets: Lol, yeah, of course the initial outlay is not cheap, but I would recomend this to any covers band if they want to progress. We also usually spend about £35 a month on a Google add campaign, this is a great help for potential customers who are looking for certain types of bands and it’s well worth doing, it increases your profile and brings great gig offers.
UBP: I think that you’ve hit the nail on the head, if a band (or a business) wants to progress they must have the confidence to invest in themselves, it’s not only about those long rehearsal sessions!
Dave - The Skarlets: Well it’s also about people, a huge thanks goes to Roy Evans for all the help he has given us with designing and managing the website!
UBP: Thanks Dave - The Skarlets are a dynamic and entertaining seven piece ska band from Reading, Berkshire. They play some of the very best ska and 2 Tone hits from the ’70s and early ’80s by artists such as, Jimmy Cliff, The Pioneers, The Specials, Madness, Bad Manners, Desmond Dekker and others - you’ll be up on the dance floor all night long. They are available for weddings, beer festivals, private parties and corporate events. And you can even Like them on Facebook - like I did :)