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May 4, 2011

Build A Team Of Online Support For Your Band

Filed under: Band Promotion — ian @ 8:43 pm

I was scan reading @scottyhons‘ blog post Managers and the When on MicControl when the last paragraph caught my eye and struck a harmonious chord, “The DIY mentality isn’t only about doing everything yourself. It’s about being educated enough to make the right decisions about you and your team. So when it comes to adding a manager, yes, it should be about capacity. But, it should also be about filling in the skill gaps that you and your band mates simply don’t have.”Don’t forget to read Scott Honsberger’s article.

Do-it-yourself, noobie, indie bands, which is how most bands start out, have always needed help. Somewhere on UnsignedBandPromotion or in an uncertain location, aeons ago, I wrote something that sounds like, “Recruit an extra band member (a Promo sapien) to help with Marketing, Promotion, Website Development and gathering intel at gigs.” A dedicated and ‘fully included’ member of the band who is capable of handling all things Media, would lift a massive load off of the band’s shoulders. But, a promo sapien is Not a manager, @scottyhons again, “Management should (and usually does) happen organically, and the truth is that most artists are found by management, not the other way around.” True. Hiring a manager shouldn’t be on the top of a noobie band’s list - improving music and performance should be! So, along with your promo sapien media angel, it is a good idea to build a circle of contacts and support (esp. industry professionals).

A common question I get asked is, “Can you help us get our music noticed?” I may reply with something like: if you are having trouble getting noticed, start off by seeking criticism about your music from an independent and qualified person whose opinion you value and trust. Then act on their advice - it’s time to call in some help from your contacts and support network because you probably ‘Can’t Do It’!

…For instance, when a band is first starting out, it can be really hard to get your first review; you may send out loads of emails and demos and yet get no response! Music magazines (the main reviewers) get so many requests it’s almost impossible for them to review them all.

Hello! Steve Fenton, the editor of The Mag (a music magazine speciallising in new music) to the rescue; if you are looking for your first review, or just want an honest opinion of your latest recording, you are guaranteed to get a review every* time when you submit your music through The Mag’s Website. And to help you out a little more, I have negotiated an awesome 50% discount on the guaranteed review service, which means you can get reviewed for about the same cost as sending a CD through the post (£1.75ish)! To receive the discount type in our Discount Voucher Code: UNSIGNED when you upload your tracks at: The Mag - Music - Get Reviewed

Even though getting a manager may be a goal for many bands just starting out, it’s easy to interact with a professional and committed team online, Scott Honsberger, Jon Ostrow and Steve Fenton are just three of a massive list of dedicated music industry enthusiasts, here are a few more: Michael Brandvold, Chris Bracco, Martin Devaughan, Ariel Hyatt, Derek Sivers, Danny Dee and Madalyn Sklar.


  1. Great article! The smartest advice is educating yourself and get out there networking both online and offline.

    Comment by Madalyn Sklar — May 4, 2011 @ 9:29 pm

  2. thanks for the mention ian! you forgot to mention yourself, so i’ll give you the official endorsement as well haha

    Comment by Chris Bracco — May 5, 2011 @ 3:02 am

  3. Very many thanks to you both. There are so many wonderful people who should’ve been mentioned, I feel bad about only mentioning a few!

    Comment by ian — May 5, 2011 @ 7:35 am

  4. Hey Ian! First off, I wanted to thank you for not only sharing but expanding upon Scott’s article as well. This idea of DIY meaning that your are educated rather than simply on your own is right on! And secondly, thanks so much for the shout out! I’m honored to have been mentioned along side of some truly great people!

    Comment by jon ostrow — May 5, 2011 @ 1:16 pm

  5. Thanks for the compiled links. On “offline networking” finding the balance between spamming and making contact is difficult, especially when you’re not aware of whether or not your email even made it past the junk filter. It’s hard to know if a non-reply means they listened and didn’t like it, or if it means they simply didn’t get the chance to listen.

    I’m finding that if I get a return of 1 reply per 15 emails (15 different people that is, not 15 emails to the same person) that I’m doing well. Part of the problem is finding out exactly who to talk to that is interested in your genre. Particularly difficult when you’re not an indy/rock band, and there appear to be few others playing in your style (see here:

    Comment by phil_style — May 18, 2011 @ 5:01 pm

  6. Hi Phil, yeah, “Part of the problem is finding out exactly who to talk to that is interested in your genre” it’s why networking both online and offline in the real world is so important. Don’t forget, you can always give people a phone or even, horror of horrors, send them a fax - that’d fox them, dust all over the place ;)

    Thanx for your comment

    Comment by ian — May 19, 2011 @ 9:11 am

  7. Maybe buying a facsimile machine would give us a point USP? huzzah! Although I end up spending all my extra cash on new pieces of kit/instruments, so unless I could somehow convert the fax into a dual purpose midi controller…..

    Comment by phil_style — May 20, 2011 @ 11:46 am

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