Nick from Lucid Online contacted me regarding NME Breakthrough - the new space for artists and fans who want to be at the heart of the most exciting new music around - and the pessimistic cynic in me said, "Oh God, not another fucking networking community for bands to create a profile and replicate their dross that is doomed to mediocrity and irrelevancy and promises the world but delivers shyte while gaining a ton of ‘brand’ exposure at the same time, all to rekindle a declining readership and boost NME’s strained Internet presence, …Mmmmmn… I don’t know". The point is, there are almost too many communities to: network and publish your profile with a bio, upload and/or sell your mp3s, publish your latest news and post a press release, shout-out your gigs dates, get some radio air-time, chat on the friendly forum, post on your own blog or message board - call it what you will. and best of all, get discovered - there is always that tantalizing, teasing lure to draw you in!
And if you don’t believe me that there are loads of ’social media channels’, here are just a few: Artistopia, BandMix, Bandwagon, Bebo, Beta Records, BroadJam, CDFuse, Facebook, GarageBand, Grooveshark, Hi5, HXC mp3, iLike, IMeem, IMPNow, Indie Charts, Indie Music, ISound, JukeboxAlive, LastMinuteMusicians, MP3.com, Music Gorilla, Music Lives Beyond, MySpace, NME Breakthrough, NumberOneMusic, OurStage, PureVolume, ReverbNation, SlashMusic Channel 4, Sonicbids, SoundClick, TalentMatch, Tunited, Unsigned Band Web, Unsigned, VIRB
I won’t post or re-write the meagre blurb Nick emailed me because it’s the same as the blurb on the NME Breakthrough site - read it for yourself there!
WOW it sounds like I’m being harsh and more than a little depressingly negative, and maybe I am?! But I really do like the NME, honest, I’ve grown up with it, in the ’70s and ’80s I used to buy (and looked forward to buying) "The New Musical Express" every week along with the "Melody Maker" - happy days. What I think I’m trying say is, I feel the NME is part of the "establishment" and just like Midge Ure’s Tunited (another new website that offers to help up-and-coming independent artists and labels gain increased exposure to the industry experts etc.) there’s a hint of a hidden agenda that involves self-interest, namely promotion. However, I’d LOVE to be involved with NME Breakthrough’s and Tunited’s website promotion for bands aspect of their communities. And I wish them all the very best of luck. Follow them on Twitter: @NMEbreakthrough & @tunited
TURN UP THE VOLUME
Unsigned Band Promotion
Helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own.