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March 10, 2010

5 Ways Fans Can Help To Promote Your Band

Filed under: website promotion, Band Promotion — ian @ 12:14 pm

Et des images - Chris CB Photographie | Synopsis @ Scène Bastille, Paris

If you want to promote yourself and sell your music Online, in my view, you need to get yourself a website (not just a number social networking profiles and a blog) - that’s what is all about! But it doesn’t stop there, once you’ve got yourself a website you will need to promote it to get visitors - your website needs "traffic".

Targeted Traffic is the Buzzword here. What I’m talking about is attracting hundreds of visitors who are interested in your genre and lifestyle to your website. And quite frankly it doesn’t matter what you are promoting online, whether it’s music or cars, if you want to be successful you need masses of targeted traffic. Most websites get the bulk of their traffic from Google! Google is the most important supplier of traffic for the typical business website, in fact, an average of 65% of visitors could come from Google - that’s a lot, but I’m not talking about search engine optimization, I’m talking about asking your fans, friends and family to help - and don’t forget to keep saying Thank You.

5 Ways Fans Can Help To Promote Your Band

  1. Ask fans, friends and family (FFF) to join you on: Facebook, Myspace, ReverbNation, Twitter, Wordpress, Youtube. Then ask FFF to spread the word by/via: Updates, Bookmarks, Bulletins, Emails, Pings, Retweets, Tagging, Comments and Posts… talking about your band, genre and lifestyle.
  2. ReverbNation almost has a plethora of widgets and a street team ‘organizer’. Ask FFF to share your widget by putting it on their websites, blogs and social networking pages. Via email, ask your FFF to join your street team, then create a street team mission. Read Brian Hazard’s excellent blog post, My first ReverbNation street team mission.
  3. Ask FFF to link to you and encourage others to do the same. Create a set of banners and links. Display the banners, provide the code… eg.,
    <!– Start of YourBandName link code - copy & paste to your website –>
    <p><a href="">YourBandName - Rock Band</a></p>
    <!– End of YourBandName code –>
  4. Set yourself up with an e-mailing list (MailChimp?). Ask FFF to include the sign-up form on their sites and ask their friends to join your mailing list. They can also include mailing list sign-up details in their email signatures as well as adding a tell a friend link.
  5. Tell your fans, friends and family not to Spam on your behalf. Tell them not to contaminate the Internet with the same mind numbing bollocks that would cause a brain seizure in even the most dim-witted music fan and come up with something new and interesting and while you’re at it tell them that if they use the phrase "This band is AWESOME they TOTALLY Rock" you will personally come around to their house and stick the rough end of your Flying V up their arse and the same goes for "Sorry about the shameless self promotion" and if they say "These guys are definitely musicians’ musicians - check ‘em out they’re totally amazing, OMG I can’t wait for the album, everything by this band is SO awesome" send the band around and stick the fully wired and throbbing Roland D-Bass-210 amplifier up their ignorant arse to block the flow of mindless crap that will have the readers and your potential future fans sticking red-hot needles into their eyes rather than read another turd fuelled fabrication about your awesome band, these stupid tossers are only going to impress the lemming-minded who will not actually buy your hard worked album, they will spend their lives exploring how they can download it for free and if you think that they will pass it on to their friends and ’spread the word’ you have got another think coming because they couldn’t pass on influenza. Feed your fans, friends and family with plenty of content and warn them about spamming and quality or it will cost you dearly - silence can be a virtue. You guys totally rock!


  1. Great article! #5 is so rarely mentioned, and so important. Sometimes the hyperbole goes beyond embarrassing and does more harm than good.

    Comment by Brian Hazard — March 10, 2010 @ 10:39 pm

  2. Thank you Brian :)

    Comment by ian — March 26, 2010 @ 7:46 pm

  3. interesting

    Comment by ian — May 1, 2014 @ 7:22 am

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