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February 9, 2010

5 Easy Website Promotion Strategies For Bands

Filed under: SEO, website promotion, Band Promotion — ian @ 8:46 pm

Et des images - Chris CB Photographie

  1. Tweak and improve your band’s website 5 times a year. Don’t cloud your mind (or website) with Web 2.0 and Apps., just think about your fans and aim to project your band’s identity.
  2. Find the top 5 keywords and key-phrases that best describe your band. Think about what your potential fans will search for. Then stick them in your Title tag, Description meta tag and Body of the appropriate page. Now you’re being found for something else in the search engines other than your band’s name. Example:- it could be: your genre (indie rock band), your location (Chelsea, London), the name of your favourite venue or your album and song titles…
  3. Link with 5 other websites each week. For linking think networking and for networking think conversations. So that’s, get into conversation with five new people each week and swap links. Start off by making your website the focal point of your social networking profiles.
  4. Blog 3 times a week (What? Not five!). Blogging regularly will really get you thinking about your subject and enable you to talk about your music. It will increase the size, quality and visibility of your website and therefore make linking easier.
  5. Announce your website 5 times a year via a newsletter. Start off with a free MailChimp (mailchimp.com) mailing list. Four band members should easily be able to assemble a legitimate mailing list of about 300 people - ask them first if they want to be on the list, then ask them to recommend you to their friends.

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