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February 6, 2010

Micro-Site Update For Andy Kostek

Filed under: Band Promotion — ian @ 9:36 pm

Andy Kostek folk rock singer songwriter Southampton Hampshire Andy Kostek has just released his new album My Mirage on CD Baby, and to help him out I’ve just updated his Micro-Site with the new information. I’ve made a few other little changes too! Andy’s well set up with a website and networking profiles - MySpace, CD Baby, Facebook, Twitter, Flickr, ReverbNation - but, how many of you bands and artists know the difference between a website and a profile? Ever since I started helping bands to promote their websites back in August 2004, I have been amazed by the number of bands who have folded and by the number of bands who have abandoned their websites in favour of social networking portfolios (a collection of social networking profiles)! While I realize that these two facts aren’t wholly connected, there is in my opinion a correlation. I think that when a band gives up its website in favour of a social networking portfolio it is a sign of decline and dissolution - it certainly says their website wasn’t working, and maybe it also says they are not very good at networking - I was not talking about Andy there!

A Website is your place on the Internet, you own it and you can express yourself no matter how you like there. A Profile Page is part of someone else’s website, you don’t own it and there are limitations. MySpace, for instance, isn’t your space, it’s Rupert Murdoch’s News Corporation’s space! So, an important difference between a website and a profile page is, you own the website not the profile page. I’ve got a 101 Reasons Why Your Band Needs A Website but, I think the top three are (not in any special order):

  • Owning a Website shows credibility, control and professionalism.
  • Your website is at the top of the promotion, marketing pyramid, your profile pages should form the strong foundation.
  • Your fans want you to have a Website.

Andy Kostek My Mirage, 11 tracks - CD price: $10.99, MP3 price: $9.99 on CD Baby The Crème de la Crème of profile pages is the UBP Micro-Site - they’re a marketeer’s linking dream, however, they are much under valued and misunderstood by the music community who are in favour of social networking. It will be interesting to see if my little effort helps him. Good Luck Andy.

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