The Slips New Website
After slating the Slips’ website in "The Slips - Electro Band London" about a year ago, I thought they deserved a big WELL DONE for creating such a positive and attractive site.
The only thing I liked on The Slips’s old website, was the way they collected a fan’s email so they could download free remixes - very few bands did it so well as The Slips. The new website however is very entertaining. The Slips’ website is pulsating, gloriously bouncy and super-hot. I’m Loving The Slips New Website.
<strange>They’ve changed their website address too, from theslips.net to theslipsmusic.com</strange> Which is a little odd, but I’m sure they have their reasons.
The Slips released a 7" single Girls At The Back Up in the States as part of LA based IAMSOUND’s Singles Club, reaching No. 6 on The Hype Machine on the day of the release - awesome BUY it NOW - Click Here - $6.99 uses PayPal or you can BUY NOW From iTunes - MP3s or 7" vinyl including DRM-free MP3s.
The Slips have also released their first ever mix tape: Vol 1 Download Mix Tape Vol 1 FREE
Promoting your band’s website locally is about getting more people to come to your gigs (if you don’t gig, don’t bother), it’s usually only locals who’ll turn up and support you. By promoting your band’s website locally you are also promoting your band locally - it works best if you’re hands-on, real world, for instance, if you want to get a link from the local press or local radio, it would help if your band proactively supports a local charity.
Local is the area around your favourite venue (the venue you like and play most) or your town. Get a map. Find the venue or town centre. Draw a circle with a radius of about 25 miles (about 40 kilometres) around the venue or town centre. That’s local. 25 miles represents the distance people would be prepared to travel to see an independent band in the UK. Because of the transport infrastructure and familiarity with commuting, you can have a 35 mile radius around a London venue (same in most large cities). Bands who operate in large cities have a big advantage - of course you don’t have to target everyone!
- Swap links and get involved with local: businesses, charities, record shops, fashion shops, cafes, pubs, clubs, venues. Get links from local: press, radio.
- (Legally) Hand out, post, pin up, stick and drop (accidentally!): flyers, stickers, business cards, button badges - in and around: schools, colleges, universities, record shops, fashion shops, cafes, pubs, clubs, venues and churches. Include your band’s name, website address and free gift details.
- Team-up and collaborate with 5 or more local bands of the same or complementary genre and promote each other online and offline.
- Use the networking communities (esp. Facebook, MySpace, ReverbNation) to communicate with the locals. Always make your website The focal point.
- Create a mailing list / database of fans, friends and family, target those within your locale and ask them for support. And don’t forget, if you can’t make it locally with the support of your fans, friends and family, you’re not going to make it anywhere!
Andy Kostek has just released his new album My Mirage on CD Baby, and to help him out I’ve just updated his Micro-Site with the new information. I’ve made a few other little changes too! Andy’s well set up with a website and networking profiles - MySpace, CD Baby, Facebook, Twitter, Flickr, ReverbNation - but, how many of you bands and artists know the difference between a website and a profile? Ever since I started helping bands to promote their websites back in August 2004, I have been amazed by the number of bands who have folded and by the number of bands who have abandoned their websites in favour of social networking portfolios (a collection of social networking profiles)! While I realize that these two facts aren’t wholly connected, there is in my opinion a correlation. I think that when a band gives up its website in favour of a social networking portfolio it is a sign of decline and dissolution - it certainly says their website wasn’t working, and maybe it also says they are not very good at networking - I was not talking about Andy there!
A Website is your place on the Internet, you own it and you can express yourself no matter how you like there. A Profile Page is part of someone else’s website, you don’t own it and there are limitations. MySpace, for instance, isn’t your space, it’s Rupert Murdoch’s News Corporation’s space! So, an important difference between a website and a profile page is, you own the website not the profile page. I’ve got a 101 Reasons Why Your Band Needs A Website but, I think the top three are (not in any special order):
- Owning a Website shows credibility, control and professionalism.
- Your website is at the top of the promotion, marketing pyramid, your profile pages should form the strong foundation.
- Your fans want you to have a Website.
The Crème de la Crème of profile pages is the UBP Micro-Site - they’re a marketeer’s linking dream, however, they are much under valued and misunderstood by the music community who are in favour of social networking. It will be interesting to see if my little effort helps him. Good Luck Andy.
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