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May 10, 2009

Help Your Promotion Chances

Filed under: General Musings — ian @ 8:50 pm

Do you want to infuriate your Mailing List and make them ostracize you? Yes! Then send out an emailshot using carbon copy (CC) instead of blind carbon copy (BCC). The CC facility in your email client will add a selected entry from your address book to an email message, and display their email address in the header information. The BCC does the same but hides their email address in the header information. So, CC shows the email addresses and BCC hides the email addresses - each method has its uses. If you are going to send out an emailshot, use BCC to hide the addresses and you will not annoy anyone.

I received an email from The Gigman the other day, with the subject advertising, “The GIGMAN is here to help your promotion explosion”! What method of carbon copy do you think they used? BCC? No! The Gigman used plain old CC, so about twenty important contacts now think The Gigman are not to be trusted with their personal information (even though the email addresses were freely available on the web). Have The Gigman violated their own privacy policy?

I’m looking and laughing at the dynamics and interconnections of The Gigman’s angry list of email contacts, and I’m wondering if they will heed the email’s footer note, “Please consider the environment before printing this email” or will they just delete it like I did? Hey, Peter Acklin, “Please consider others before pressing the send button”.

It’s also obvious that The Gigman have harvested the email addresses from sites like the Gig Guide - the words ‘email’ and ’spider’ come to mind!

Cutting The Crap,
Unsigned Band Promotion
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~

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