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May 10, 2009

Help Your Promotion Chances

Filed under: General Musings — ian @ 8:50 pm

Do you want to infuriate your Mailing List and make them ostracize you? Yes! Then send out an emailshot using carbon copy (CC) instead of blind carbon copy (BCC). The CC facility in your email client will add a selected entry from your address book to an email message, and display their email address in the header information. The BCC does the same but hides their email address in the header information. So, CC shows the email addresses and BCC hides the email addresses - each method has its uses. If you are going to send out an emailshot, use BCC to hide the addresses and you will not annoy anyone.

I received an email from The Gigman the other day, with the subject advertising, “The GIGMAN is here to help your promotion explosion”! What method of carbon copy do you think they used? BCC? No! The Gigman used plain old CC, so about twenty important contacts now think The Gigman are not to be trusted with their personal information (even though the email addresses were freely available on the web). Have The Gigman violated their own privacy policy?

I’m looking and laughing at the dynamics and interconnections of The Gigman’s angry list of email contacts, and I’m wondering if they will heed the email’s footer note, “Please consider the environment before printing this email” or will they just delete it like I did? Hey, Peter Acklin, “Please consider others before pressing the send button”.

It’s also obvious that The Gigman have harvested the email addresses from sites like the Gig Guide - the words ‘email’ and ’spider’ come to mind!

Cutting The Crap,
Unsigned Band Promotion
UnsignedBandPromotion.com
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~
http://www.unsignedbandpromotion.com/

May 6, 2009

Official Website for Music Marketing and Promotion

Filed under: General Musings — ian @ 10:49 pm

This week I was lightly scammed by Jacco Wijnia of Positive Pose (a crap fusion band who I assume is from Barneveld, Gelderland, Netherlands) who is a 20y.o. music (muzikant) student at The Dutch Rock Academy which is fronted by finger lickin’ good Gerard Boontjes. Under the guise of doing an interview, Jacco Wijnia asked me some questions to help him with his homework - as if I haven’t got enough trouble with my eight year old son’s, we’re doing the bloody Vikings!

But, out of the darkness came light in the form of the words "Gerard Boontjes Official Website"!

Revival Of The Official Artist Website - Music to my ears (a good read). A digital renaissance by Martin J. Thörnkvist. Do you know, it’s funny how words seem to stick in ones head while surfing the ‘net - "Official Website"

Jacco Wijnia is doing Music Marketing and Promotion today, and had he been more up front with me I would have been able to tell him; at the heart of a band’s successful marketing and promotion campaign should be their website, a networking style profile page just isn’t good enough, plus, owning your own website demonstrates to the music industry professionals and your fans, Credibility, Control and Professionalism, and if that’s not enough, I’ve written 101 Reasons Why Your Band Needs A Website - I didn’t do that in a day.

If you are in a band, get yourselves an official website, and make it your Hub. Setup accounts in: Bebo, Facebook, iLike, iMeem, Last.FM, MySpace, ReverbNation, Twitter, Virb and YouTube. Send your new found fans, friends and followers to your website - to gain more exposure, to ply your marketing acumen, to demonstrate your creative and artistic talents.

Go to the top of the class,
Unsigned Band Promotion
UnsignedBandPromotion.com
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~
http://www.unsignedbandpromotion.com/

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