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March 26, 2009

How should a band spend £300 of promotional money?

Filed under: Band Promotion — ian @ 9:15 am

How should a band spend £300 of promotional moneyA couple of weeks ago Valerie King who is a senior contributor for the Atlanta online music resource The Silver Tongue contacted me regarding her blog post, The Art of Blatant Self-Promotion: A “How To Guide” for Artists and Musicians. She asked me if I’d take a gander and do an interview on what is all about, sometime in the future.

I had The Silver Tongue interview in my mind when I read Ariel Hyatt’s Social Media & Online Marketing For Musicians - 10 Questions For an Expert in the Trenches on Music Think Tank, and I wondered what questions Valerie would ask me and how I would be able to respond? Have a read of the MTT post and see question 10. So in preparation I asked myself the question: How should a band spend £300 of promotional money? £300 is about $500! Of course, £300 doesn’t go very far if you’re employing someone in the UK for “social media networking services and instruction” - one day at best! But you might be surprised to see how far £300 goes.

  1. £62 If you haven’t got one already, get yourself a website. £62 (per annum) will get you a free domain name and free setup, 1500 gig’s of webspace, 15000 gig’s of bandwidth, 2500 accounts, blogs, forums, galleries, e-commerce software - a quick start online store, $75 in Google and Yahoo search credits, etc…
    Networking and online marketing needs focus, a strategy and a focal point. Your own domain name and website is the perfect focal point. For more inf. see: iPowerWeb
  2. £125 One of the reasons a band should have a website is so they can collect fans email addresses and send out a newsletter and gig information. A well maintained mailing list is the one thing that will increase your audience numbers and boost your website’s traffic. £125 (per annum) will buy email marketing software (hosted is best) that will allow you to have up to 500 subscribers (more subscribers will cost more), and unlimited: email campaigns, website sign up forms, newsletters and autoresponders… A website and an email newsletter go together like rock & roll. For more inf. see: AWeber.
  3. £62 A common free gift for a band to give away is an mp3 - the more people who listen to your music, the more music you’re likely to sell. A flash drive is an expensive free gift, handle with care, but it would make a terrific prize or lure for a gig. £62 will buy you, 20 X 1GB USB flash drives at an average low cost of about $4.99 from Amazon, eBay and Google Product Search - obviously you need to load it up with your music - and maybe earn some ‘extra’ (even pay for the whole shebang) by including your sponsors message. Ask the recipients to pass it on once they’ve downloaded your music.
  4. £13 One of the most important ingredients in a successful marketing campaign is Your Contact Information - it should be on everything. £13 will buy you a self-inking rubber stamp that includes: your logo and 4 lines of text in black, red or blue ink. Include: your band’s name, telephone number, email address, website URL. There are loads of sellers on the ‘net. It’s very low tech but an effective and productive idea - stamp it onto everything!
  5. £38 Give something away. Nothing on the internet is really free, there’s always a pay off: “We give you a voucher from the website and you get a free gift at our next gig” :: “You join our mailing list”. The problem is, how much to give away? £38 will buy you 100 x 25mm badges imprinted with band’s name and logo. Of course you don’t have to give them away, selling badges is an age old way of promoting your band’s name and making a few quid too.
    As with all ‘merchandising’ products, the more you buy the cheaper the individual item becomes. Here are some more ideas: bumper stickers, drum sticks, fake tattoos, greeting cards, guitar picks, imprinted pens, lanyards, lighters, matchbooks, portfolio of signed pictures (DIY version), stickers. There are loads of sellers on the ‘net. Make sure the free gift is easy to find and simple to get, and don’t forget the pay off.

Ciao 4 niao,
Unsigned Band Promotion
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~

1 Comment »

  1. Good article. I represent a new website for artists, musicians, fashion designers, and filmmakers: I’ve been using the site as an artist and have my work there, and am trying to support it because I believe in it. Basically, the site allows artists from all over the world to connect, display their portfolios, and sell their work (with NO commission taken!). The site gives artists a FREE gigabyte of space to showcase their portfolios, allows you to stream audio and video works, lets you create live personal broadcasts, and translates any writing into ten different languages. If you could take the time to visit the site, and if you like it too, let your readers know about it, and even sign up yourself or link to it on your site it would be greatly appreciated! We are trying to make a go of helping out artists everywhere and are trying to get the word out, so please help us out if you like the site after checking it out! Thank you!

    Comment by Jon — May 20, 2009 @ 4:56 am

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