I know exactly the date I thought of “The Flyer Wall”, 21st October 2005. Why? Because I made the background wall image on that day and I’ve just looked up the date! I thought it was a good idea at the time, it was my reaction and response to Alex Tew’s The Million Dollar Homepage, he came up with the idea of selling 1 million pixels of internet ad space for $1 each!!
One day last week (I was snowed in - Friday I think) I was surfing and I noticed, TheBandWall.com nestling in the Google Ads. And I thought WOW someone’s done it - actually I also thought, Oh Shit! - Well Done Paul & Daniel - Good Luck.
TheBandWall.com’s idea is a simple one, a band can promote themselves by posting a virtual digital flyer (an image) for a small cost (100px X 100px @ £1.00 for 6 months on the wall) on a virtual wall (basically a web page). I was pleased to see them promoting themselves via Google Ads - it’s what a band would want, however I wasn’t quite so impressed when I tried to find them again today and I couldn’t, but in their defense, they have only been going for a short time (Jan/Feb 2009) and it does take time to get promotion going and get into the search engine listings …these free links should help them.
There is another one, I’d better mention: The Flyer Wall, they showcase, advertise and promote business style websites. The site has an interesting urbanned look and feel which is cool.
My idea was to allow UK bands to post their flyers themselves just like they would in the real world - no fees, just a simple sign-up so I could moderate the mayhem. I’d sit back and watch them fight it out posting flyers maliciously over each other and every now and then, when the wall looked like fun, I’d archive it as a web page and start the madness over again! I didn’t do it because on consideration I thought it wouldn’t work. I don’t think TheBandWall.com will work either!
I think what niggles me about TheBandWall.com is that they don’t post Flyers. They post Banners. I wonder if they would let a band post 7 different flyers per month for £50.00 per annum, because, that’s how many different venues a busy band could be playing. Flyers have a quick turnover and should be very cheap. I think most bands these days use their next flyer as their avatar on social networking sites don’t they? So the fan can go to the full-size image, print it out and take it to the gig for a few quid off entry.
Question: of the 6 current bands who use TheBandWall.com, 5 use it to promote their band’s MySpace page. How much would you spend on a link to promote your MySpace page?
I have been experimenting with website promotion and linking for years and accordingly I set-up Band Promotion Links and Micro-Sites. The Band Promotion Links are free but require a reciprocal link from the band’s home page. Micro-Sites aren’t just free, they allow the band to earn some money. Both the Band Promotion Links and the Micro-Sites have been grossly undersubscribed! That is why I am sceptical about the success of TheBandWall.com. But, good luck anyway, I’d love to be proved wrong.
Just thought I’d give Banksy a mention, I luv his work, if anything fartistic needs to be done on walls, he’s the man. I’d love to do the same on websites - igraffiti - but that’s also called Hacking and is illegal.
ed. NOTE: they’ve changed their prices since writing this, I’ve edited it to £1.00 for six months on the wall, NO free flyers.
Ed. update 28 May ‘09
I’ve just searched for Band Flyer Promotion on Google and to my surprise 101 Band Promotion Ideas was top of the list - The Band Wall is nowhere to be seen! - and if you think that’s weird, I’ve just searched for "The Band Wall" on Google and Bands’ Flyers Go To The Wall is number 5 - The Band Wall’s site is nowhere to be seen! It’s very depressing, come on guys, get promoting.
Unless they pick up the pace now, they will fold.