Band Promotion Blog

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June 27, 2008

Promoting Gigs From Your Website

Filed under: SEO, website promotion, Band Promotion — ian @ 11:03 pm

menendez gig guernseyPromoting gigs from your band’s website may seem pretty pointless to a lot of bands who only use Social Networking sites. But, I bet it’s better than only promoting your gigs from your band’s "Profile" - you have got a website, haven’t you? Promoting gigs from your band’s website will have a positive knock-on effect, it will increase the number of fans who roll up to support you, and that in turn will get you more repeat gigs - venues like to book bands who can bring a (thirsty) crowd - and help you sell more albums and merchandise.

It’s Very Easy

The wrong way: post the gig information on your website, direct everyone to your website at every opportunity, they see the information and about 0.01% of the visitors will come to the gig - if you’re very, very, very, very, very lucky (0.01% would be ultra, extremely good)! Caveat: unless you’re Coldplay or any other well known band, but then again, you’re not reading this are you!?

The correct way: post the gig information on your website, direct a targeted local audience to your website, offer a freebie, they see the information, pick-up the freebie and about 1%-3% of the targeted ‘local’ visitors will come to the gig - not much luck required, just hard work!

Unless you have a hard core of about 500 fans who will support you what ever the weather, you should keep your promotion efforts local to the venue - meaning: within about 25 miles. It might be odd thinking local with a World Wide Website, especially when you have fans from every corner of the globe downloading your music! - but it’s usually only locals who are going to turn up and support you.

Note: don’t leave it all to the last minute, there can be long lead-in times for online promotion, it should be continual and ongoing even if you haven’t got a gig booked!
don’t just rely on your website for gig promotion, you must take the holistic approach and you must exploit every avenue, otherwise you will probably fail.

The Website
You could fit all the required information onto one page, but I’d go for three: Home Page, Gigs Page and a Venue Page. Each page needs to contain: full contact inf., a mailing list sign-up form, how to book your band inf. and a couple of short, recent gig reviews (maybe in the sidebar?).

What’s On The Home Page [file name example: index.html]
If you run a blog on your home page (which is a good idea for lots of reasons), you can give a running commentary of the build-up to the gig, but, you only need to keep listing the basic details.

  • Date & time of gig, inc. hypertext link to Gig Page.
  • Venue name, inc. hypertext link to the Venue Page.
  • Description of the freebie.

What’s On The Gigs Page? [file name example: flying-footstools-gigs.html]
Keep the presentation and the information, incredibly clean, simple and uniform.

  • Date & time of gig, plus: doors open @… first band on @… etc…
  • Venue name & town, inc. hypertext link to the Venue Page.
  • Hypertext & image links to the "one off - pre-release - special edition" freebie. The freebie must be easy to find, if it’s an MP3 (which it normally is), then make it very available. There should be a pay-off with a free gift, meaning, you give a free gift :: they sign your guestbook/read your blurb. Or, you give a voucher from the website and they get a free gift at the gig.
  • The line-up - with hypertext link to other bands’ websites (use: target="_blank" attribute).
  • Ticket price.
  • Age restrictions of venue &/or your performance.
  • Your available merchandise list - that you are taking to the gig.
  • Free gift (if you’ve got one) @ gig information.

What’s On The Venue Page
I keep going on about being found for something else other than your band’s name, well, being found for a venue’s name is one of the options. When you promote a gig from your website you are actually promoting the venue as well, so make the most of it.

  • Venue’s name inc. hypertext & image links to the venue’s official website.
  • Hypertext link to venue’s MySpace.
  • Venue’s Full address.
  • Box office details (link to box office &/or online ticket agency).
  • Normal ticket (admission) price.
  • Usual doors times.
  • Age restriction details.
  • Full travel information and directions inc., how to get there: on foot, by rail, by bus, by car with parking inf., and hypertext links to Google maps.
  • Video link to your band playing the venue.
  • House DJ details.
  • Open mic. details.
  • Local information might inc., independent record shops, fashion shops, cool coffee houses and pubs etc. that reflect or complement your genre.

Direct A Targeted Local Audience To Your Website
The people who want to come to your gigs are the people who like your sound, genre and lifestyle. They probably hang out in the same colleges & universities, independent record shops, fashion shops, cool coffee houses, pubs and nightclubs that you do, they live next door, they listen to the same music and they want to dance like you, or maybe you want to dance like them! They’re your friends, or they could be. You know who these people are, where they are, what they want and how to approach them. I don’t. I can only generalize.

Real World Stuff: get a map, find the venue, draw a circle with a radius of about 20 miles (about 32 kilometres) around the venue, hit those streets with your flyer. Go to all the places where your potential fans are, then (legally) hand out, post, pin up, stick and drop your stickers, flyers & business cards - they should include your band’s name, your band’s website address, your contact information and free gift details.

Online Stuff: Linking (all local addresses)
swap links with: bands of the same genre, indie record shops, fashion shops, coffee houses, pubs/nightclubs/venues.
get links from: fans, friends and family websites, local charity, local press and local radio.

Set up a mailing list - a mailing list and a website go together like Rock & Roll. If there are four members of your band, it should be easy to make a list of about fifty people. This group of fifty people are not subscribers to your mailing list, they are fans, friends and family. Invite them to the gig, ask them to forward the email and recommend a friend. Include opt-in and opt-out information - you then have the beginnings of a mailing list and a quantifiable fan base. Keep it local and Always include at least two links to your website.
Tip: A fan who just subscribed to your mailing list is HOT, and is the most receptive to buying a CD or merchandise, reply straight away to their sign up request with details of how to purchase your products.

Set up an e-team - an e-team is an online version of a street team. Yep it’s those stalwart fans, friends and family again! They can give you their time and skills to help with online promotion, the mailing list, networking, merchandising and even with the accounts, etc… it’s a long list. Their pay-off for helping is usually free gig tickets or merchandise, but, you’d be surprised how far a beautiful bouquet or scrumptious box of chocolates goes.

The e-team should be helping your band by: running a fan site, social bookmarking your website, posting in forums, commenting in blogs & profiles, emailing the local radio station and requesting your "single", using your flyer as an avatar, putting up e-posters, wearing your band’s promotional T-shirt and inviting their friends to your gigs. All with a smile and at the same time not pissing anyone off.

Get Your Website Indexed - today?
This is the big one, everyone wants to get their newly updated websites crawled and cached as quickly as possible. Having a proactive and knowledgable e-team can really help to get your band’s website indexed by the search engines quickly. Obviously it’s not only about being indexed quickly, where you are positioned in the search engines is also important - it’s no use being indexed quickly and being number one hundred and fifty in the search engine charts. Getting indexed quickly and search engine position are related and helped with ‘good quality‘ incoming links.

I suppose my top tip for getting indexed quickly is: participate in popular and ranked (PR4+) forums and blogs that Google visits regularly because the information is constantly being updated - always post using a signature with a hypertext to your website. Write a daily blog yourself, so the search engines crawl all over you - tickles, but it’s lovely.

If your website is Rome and all roads lead to it, you will get indexed and cached very quickly.

Unsigned Band Promotion
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~

June 20, 2008

This Is Your Band Promotion Platform

Filed under: Band Sponsorship, Band News, Band Promotion — ian @ 8:16 am

Buy one of these CDs today

3kisses - Nut Job - $12.97, 16 tracks alexis thompson - I Hate Money - $7.00, 15 tracks Andy Kostek One by one, 16 tracks, CD: $15.99, MP3: $11.99 emma forman, Chocolate and Red Wine, Debut Album £5.00, 11 tracks - FROM OWN WEBSITE

Fact Not Fiction - A Corporate Calling CD/MP3 $11.99 goretek - sick machine - $9.99, 13 tracks justmegan - I Get What I Want - $19.88, 9 tracks mark handley - handley with care - FROM OWN WEBSITE

function records shop - menendez mini album Paul Needs - Hot & Cool - $14.99, 10 tracks Plan Nine - The Plan Nine EP/MP3 £3.99p 6 tracks on Ditto Music Needful Things - Debut EP - $8.00

The Contortionists - Stomach Pump Blues album - FROM OWN WEBSITE country music uk, Desert Wind by Richard Murray, 13 tracks - CD/MP3 price: $12.97 flying footstools pink fluff Chad Sharp - Previously Unleashed CD/MP3 $9.99, 10 tracks

If you want a CD link included here; make a comment and write your website or cdbaby address

June 18, 2008

Under Construction &/or Band Under Pressure

Filed under: SEO, website promotion, Band Promotion — ian @ 8:37 am

under constructionBand In Difficulty? If you want to spot a band or a music business who are non-starters, in difficulty or are on their way out, take a look at their website. Phrases like: "under construction", "new site coming" and "website is undergoing major redesign, will be finished soon" are dead give aways, especially if the U.C. signs have been up for over a month. Most under construction signs don’t come down to reveal a brand new website, they just come down - good-night.

If you don’t believe me or fancy a holiday from success, try it for yourself.
Delete all the files from your web server and replace with:

<html> <head>
<script language="javascript">
<!– {
/*Bollox javascript*/
} //–></script></head>
<body bgcolor="Black">
<div align="center"> <p><img src="./under-construction.jpg"
width="100" height="100"></a></p>
<p><a href=""><img
tag=band&j=n" border=0></a>
<script src="http://free-"></script></p>
<p class="very_small">© 2005 YourBandName all rights reserved.</p>
</div> </body></html>

Leave the page to brew for about six weeks (the more weeks the merrier).
Watch your band go down the pan.

Of course it’s not always the case that the bands and the music businesses who have under construction signs up are losers, but it mainly is. LOL!

June 16, 2008

What Should Be On A Band’s Website?

Filed under: SEO, website promotion, Band Promotion — ian @ 9:15 am

circuitse7en - an industrial sex rock band from detroit I had an email last week asking me, "What should be on a band’s website?" I replied with my stock answer; which is:
"I think one of the most important aspects of a band’s website is that it should reflect the band’s image, aura, persona - call it what you will! All you need is: Biography, Contact Details, Gig Listings, Downloads and Press Pack. Don’t forget to give the visitor what she wants, her objectives are simple, she wants to: listen to how you sound. buy a CD. subscribe to the mailing list. find gig dates, etc… Each of these objectives requires a series of actions, as in, e.g: click on the mp3 Downloads link, then click on choice. click Merchandise, choose, then press the buy button. click the Join Mailing List button, fill in the form. find and click the Gigs link. She must make a conscious decision to continue through the process of getting what she wants, and she will only do that if you lead her easily through each stage one click at a time. Make it easy, think, usability."

What I didn’t say was: a band’s website could include about 16 pages (each page should include: links to all other pages (in the footer), mailing list sign-up, contact details ~ your@email.address):

  1. Home Page: the opening page could be an online version of the band’s Press Pack or a Blog.
  2. Biography: the line up, background, milestones, genre and influences, forthcoming gigs / plans, short quotes from press.
  3. Blog: a band’s online diary, showing the latest news and updates, rss is a must, so is being kept up-to-date. I think a blog is better than a forum because you control the content, and I’m a little doubtful if a forum really works on a band’s website - the same goes for a guestbook, where visitors and spammers just add links to their websites and write bollox.
  4. Contact Details: full version should include: management, band members and workers/helpers (i.e: webmaster).
  5. Gallery: have upto about 40 thumbnails that link to the full size versions.
  6. Gig Listings: dates with the gig information - ticket inf., venue inf., directions, map and travel inf. This page is great for being found for something else other than your band’s name.
  7. Links: use textual links, not banners.
  8. Multimedia Downloads & Merchandise: video, images, photos, mp3s, cds, lyrics/sheet music, postcards, t-shirts… there’s a big list of merchandising products.
  9. Press Pack: all (and more) that’s currently in the printed version, including: Biography - shortened version with link to full version. Press Release - who are you? what are you doing, when are you doing it, where are you doing it and why is it newsworthy? Photos - full colour (use a professional/student photographer). The Demo, the video - 2 or 3 songs as MP3. Copyright and contact information. How to get the printed version - maybe?
  10. Reviews: if you haven’t got any, don’t make them up. Include the good, the bad and the ugly.
  11. Site Map: essential if you have a large site, search engines quite like site maps, but for upto 16 pages I wouldn’t bother.
  12. Plus, you could also have: Contribute/Support, Lyrics, Artwork, Discography, Press Release

But then again, you could easily fit all that onto one page! Nice one circuitse7en - almost.

Ciao 4 niao,
Unsigned Band Promotion
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~

June 14, 2008

Free Hosting And Domain Name For 1 Year

Filed under: website promotion, Band News, Band Promotion — ian @ 2:22 pm are offering: free hosting and domain name :) That’s 1000MB and a .com or a domain free for 1 year. Limited time only. Check for more details.

Ciao 4 niao,
Unsigned Band Promotion
~ helping musicians and artists get their websites noticed by fans, search engines
and the music industry in half the time they could do it on their own ~

June 10, 2008

Search Engine Optimization - SEO for Bands

Filed under: SEO, website promotion, Band Promotion — ian @ 11:08 pm

SEO for Bands SEO For Bands “The Optimized Preamble ;)”
Most of the stuff on Unsigned Band Promotion has a Search Engine Optimization (SEO) twist or theme, but I’ve not actually written an article or blog entitled “SEO for Bands”. However, I feel I need to. After going through my links I have for “Bands’ Websites That I Really Like”, I found to my amazement that All the bands had either deceased or given up their websites and moved to MySpace. I questioned three of the bands, asking, “Why did you give up your website for a MySpace profile”, in a nutshell they answered, “No action on the website, lots of action and new fans on MySpace. MySpace is the future”. They had become disenchanted with their websites and moved on, obviously they had not heard about ‘Search Engine Optimization - SEO for Bands’

What is SEO?

Search Engine Optimization is a method of increasing the amount of visitors to a website by targeting the website specifically to a particular search engine, ensuring the website will be found in the result pages for targeted keywords.

If you use search engines, you know how they work at point of use. You go to your favourite search engine. Type in your search criterion. The search engine serves up its list of results. The process is keyword driven. So, SEO can be about predicting what keywords the searcher will use to find you, and making your website findable for those keywords (Sort of. A bit of website promotion there as well!) - simple!

Why Bother With SEO?

Short answer: Bums on seats, fame and fortune.

A longer answer: SEO will bring more targeted visitors to your website and thus, help build a bigger fan base and/or sell more music.

So many bands have a Splash Page as their opening page. A splash page is an introductory page to your band’s website, it often contains just a link to the band’s home page and an extravagant attention grabbing logo or some flash abomination. Splash pages in my opinion are a total waste of time (there are some exceptions, i.e. websites containing adult content). Why bother with SEO? Answer: SEO does not like splash pages, and that’s good enough for me ;) SEO likes Content. Do you want to create a splash? - Then take a long run on a short pier <LOL> No. But, seriously folks, SEO can help your band achieve its goals.

My Top 10 SEO Tips For Bands - in equal order of importance

1. - 5. Content
6. - 10. Connection

Content is: the actual textual content of each Web page, and the HTML coding.
Connection is: the way your website relates to and interacts with the Internet (for linking think networking).

The textual content includes: title tag, description & keywords meta tags, <h1-2-3-etc.> header tags, image alt attributes, <a> anchor text and title attributes and the main body of textual content.

The HTML coding includes: domain name, file names & structure, doctype meta tag, content-type meta tag, author meta tag. Clean and simple coding - check HTML with The W3C Markup Validation Service.

Connection includes: incoming or backlinks (links coming in from other websites), outgoing links (links that lead away from your website) and internal links (links that link to other pages on your website).

How To Apply SEO To Your Band’s website

Because there is so much stuff written about SEO on the internet, I didn’t want to produce a long list of sometimes debatable and boring, anally retentive facts like “Put your keywords in the opening paragraph” or “Don’t use underscores to join keywords”, I want to try and present the application of Search Engine Optimization, because a lot of bands’ websites look like an empty, poorly produced online brochure that only the most ultra committed super fan would return to. And a lot of bands’ websites have so little readable content on the opening page that even the most rapacious and brainy bot would instantly become a blethering dullard listing it. What’s missing from most bands’ websites is, a purpose to be there - a band’s website shouldn’t be a late 90’s online brochure, it needs - You Need an aim and a strategy.

Here is a scenario: You are in a new female fronted independent rock band from Reading in Berkshire (England), called “The Flying Footstools”. You are about to release your debute album “Pink Fluff” in four months time. You’ll have 500 glass mastered, replicated CDs which cost, say, about £500 to sell at gigs, from a friendly local record shop Music Man Reading, on CD Baby and by email-cheque-post from your website for, say, about £9. You will have a launch gig at your favourite local venue The Turks Reading to promote the album. –That’s enough scene setting to be going on with!

The Flying Footstools’ aims:
to sell all of the CDs (some will be given away for promotion).
to fill the venue (The Turks) and pave the way for repeat gigs and follow-up gigs at other venues.
to give 10% of the net profits from the sale of the CDs (say about £150) to a local charity.

O.K. - start off by giving your band’s ’site a quick Website Check to make sure all’s well.

Now think “LOCAL”, remember - local.

Obviously you want to be found in the search engines for your band’s name, in this case (as with many bands) the band’s name (The Flying Footstools) is a unique three word combination, so no problem there, but, band promotion starts with being found for something else other than your band’s name. You need to consider “What is someone going to type into the search engine to find you and what you want to be found for?” Adding in a local element will make your website much more competitive. Do some keyword research (what you want to be found for) - here are some suggestions for this example:
The Flying Footstools, Rock Bands Reading, Rock Bands Berkshire, Music Man Reading, RG1 7PX, Record Shops Reading, Record Shops Berkshire, Music Shops Reading, Music Shops Berkshire, The Turks Reading, The Turks Pub Reading, RG31 5BJ.

Like farming, gardening and vegetables, SEO and linking in my view should be organic. Organic SEO and organic linking are free and natural, it’s being found in the top ten search engine results without paying for the privilege, and linking with websites that are like minded and relevant to yours. Organic links tend to receive much more traffic than non-organic (unrelated) links. As I said, “for linking, think networking”.

Pink Fluff - CD/album - $18.00, 15 chilling, edgy tracks - rock band berkshire Incoming Links [Backlinks] are the most important. It’s easy to create profiles and give yourself a link, some are more valuable/better than others, you should have these: Facebook, GarageBand,, MySpace, PureVolume, ReverbNation, SlashMusic Channel 4, UBP - Micro-Site. Backlinks however, from the local media, can be much more difficult to achieve. But, promoting a local charity may help your cause :) Local media examples: BBC - Berkshire - Entertainment, Radio Berkshire, The Local Press. Some links like CD Baby’s, should be reciprocated. Tip: I’d use the album cover as an image link to CD Baby.

Outgoing & Reciprocal Links outgoing links should be reciprocated by: the venue (The Turks Reading), the music shop (Music Man Reading), the local charity, other local rock bands and any other local associations you have made (you’ll probably have to ask, but don’t pester for them). Keep it mainly local to start with, then expand further and further out until you are truly an international band.

The Main Body of Textual Content once you have checked through your website and sorted out a strategy, it’s time to get hammering away on the old keyboard :( I’d make the opening page an online version of your Press Pack, with links pointing to every corner of your action packed and purposeful website. Target an audience by overstating your genre and defining who you are. The main body of textual content is everything a search engine can read and that starts off with (your URL!) the Title tag. Here’s an example of the Title tag:
“the flying footstools rock band reading berkshire - music man oxford road - the turks london road”
Next the Description meta tag, e.g.:
“The Flying Footstools are a rock band from Reading Berkshire, purchase our album from music man in oxford road and we’re playing at The Turks, London Road, we’ll see you there soon.”
And here’s an example of text, it represents about 30% of the required textual content, its aim is to complement the Title tag and the Description meta tag:
“The Flying Footstools are a new female fronted independent Rock band from Reading, Berkshire. Our debute album “Pink Fluff” is being sold through Reading’s friendliest record shop, Music Man, Oxford Road, Reading, RG1 7PX. Step in and get a £3.00 OFF Flyer for our launch gig at The most awesome local venue - The Turks, London Road, Reading, RG31 5BJ, where we will elevate your spirits with our insanely edgy, party rocking songs, ‘coz the music of The Flying Footstools is all about having fun. Big fun.”
Of course you need more content than that, but, if you then included a mini-biography, a mini-review and a micro-gallery, you’ve then got an exciting opening page that includes all the information that your audience is looking for. If the page downloads quickly and they’re only one click away from everything on your website, the chances are, they will spend time looking around. As for the search engines, they will see enough content to know who and what you are. They will see more than just your name, and will be able to list/index you for something else other than your band’s name, and that is SEO for bands with a little bit of promotion thrown in.

Later dude

June 4, 2008

Why I hate MySpace

Filed under: General Musings — ian @ 10:17 pm

Why I hate MySpace

Count The Ads

I can’t handle MySpace today, too many advertisments on Every page - Get Famous With Myspace Band Promotion, yeah right!

June 3, 2008

Forum Signature

Filed under: website promotion — ian @ 5:00 pm

A classic “old time” way for bands to increase the number of links pointing to their Websites is by using signatures in forums. When making a signature, don’t just type in your Web addresses, use Bulletin Board Code (BBCode).

Forum Signature

This is UBP’s BBCode:

[URL=][b]Band Promotion Blog[/b][/URL]
[URL=][b]UBP on MySpace[/b][/URL]

This is what it looks like:

Band Promotion Blog
UBP on MySpace

The true promotional value of forum, newsgroup and comment signature links is moderate, what you actually have to say, your input, has a much bigger bearing on the result.

June 2, 2008

Band Sponsorship - UBP Band Sponsorship Program!

Filed under: Band Sponsorship, website promotion, Band Promotion — ian @ 2:26 pm

Band Sponsorship - It's Time To Earn Some Do$h

Unsigned Band Promotion ~ Supporting Bands

Need some extra cash?

I think this is a first - Unsigned Band Promotion will sponsor your band by giving you the opportunity to earn some money from your Micro-Site

Running a band, recording, producing and selling an album requires dedication, expertise and money. Most independent bands need help, and the best people to get help from are your fans, friends and family (with the odd professional thrown in). As a ‘friend’, I am able to help your band by making you a Micro-Site. A Micro-Site will promote your band’s name & Website and of course, I do it all for nothing, there’s no charge, no catches, they’re totally free - I’m Supporting You.

And Now, a Micro-Site can help you earn some extra money. When a visitor lands on your Micro-Site they are only one click away from supporting you financially, because you can now own the Money Earning Links.

4 Ways You Can Earn Money From Your Micro-Site

  1. Buy CD Now & Merchandise Links (CD Baby etc. etc.)
  2. Google AdSense Links
  3. Affiliate Links
  4. PayPal Donation Links

If your band already has a Micro-Site get in contact with or for the required information:

Feedback is always important, I welcome your comments, ideas, questions and information. I try to respond as soon as I can.

Other Band Sponsorship Programs

DirtBag Band Sponsorship Program
Jãgermeister Band Sponsorship Program
Sam Ash Band Sponsorship Program

A GOOD READ: How to get Band Sponsorships and Endorsements by Tish Meeks

Copyright © all original text by me is licensed under Creative Commons 3.0 Attribution license